{"id":5133,"date":"2011-12-07T05:09:06","date_gmt":"2011-12-07T13:09:06","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=5133"},"modified":"2025-08-18T02:02:02","modified_gmt":"2025-08-18T09:02:02","slug":"another-way-of-looking-at-diy-research","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/another-way-of-looking-at-diy-research\/","title":{"rendered":"Another Way of Looking at “DIY Research”"},"content":{"rendered":"

There has been quite a lot of conflicting conversation around what DIY Research is and isn’t . \u00a0Here is an article written by Dana Stanley over at Research Access that gets into the nitty gritty of the subject.<\/em><\/p>\n

\"image\"<\/p>\n

In my view, the distinction between \u201cDIY research\u201d and \u201cassisted research,\u201d as it were, is no longer as relevant as it once was.<\/p>\n

Evolving technology has enabled a sharp increase in the number of options for researchers to \u201cdo it themselves\u201d (including technology provided by the sponsor of this blog, Survey Analytics).<\/p>\n

Some feel DIY is a scourge, enabling a tsunami of poorly-conceived and poorly-executed research and taking business away from market research consultants.\u00a0 An example of DIY research can be found in this blog post<\/a>\u00a0by David Bakken of KJT Group.<\/p>\n

I agree with those who feel it\u2019s a positive development.\u00a0 Enabling customers to make choices is a very good thing; in fact, there can be no other way.\u00a0 Thanks to the internet and technology, we are in a new age of customer empowerment.\u00a0 Some form of DIY is an inevitability in nearly every industry.<\/p>\n

The reality is that the market is speaking.<\/p>\n

In-house corporate researchers, who in many cases have supplier-side experience by the way, increasingly see value in tools that enable them to conduct projects without necessarily needing to hire a research consultant.<\/p>\n

Those who misuse DIY research will fail just as do those who misuse assisted research.\u00a0 Isn\u2019t that just Adam Smith\u2019s invisible hand at work?<\/p>\n

There will always be an important role for trained research consultants.\u00a0 Smart companies know when to bring them in and when they are superfluous.<\/p>\n

DIY research doesn\u2019t merit being called its own separate type of research (as the name implies).\u00a0 Rather, it\u2019s a toolset within market research \u2013 a toolset whose commonality is not requiring an outside consultant.<\/p>\n

Words matter, so let\u2019s start referring to the former \u201cDIY research\u201d in a more considered way.<\/p>\n

Feel free to give your suggestions for terminology in the comments section below.<\/p>\n","protected":false},"excerpt":{"rendered":"

There has been quite a lot of conflicting conversation around what DIY Research is and isn’t . \u00a0Here is an […]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[284,428],"yoast_head":"\nAnother Way of Looking at "DIY Research" | QuestionPro<\/title>\n<meta name=\"description\" content=\"There has been quite a lot of conflicting conversation around what DIY Research is and isn't . \u00a0Here is an article written by Dana Stanley over at\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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