{"id":514,"date":"2016-08-22T06:08:42","date_gmt":"2016-08-22T13:08:42","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=514"},"modified":"2023-01-25T05:26:41","modified_gmt":"2023-01-25T05:26:41","slug":"improve-survey-participation","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/improve-survey-participation\/","title":{"rendered":"Improve Survey Participation with These Survey Writing Tips"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-27807 alignright\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/07\/bigstock-Couple-Using-Digital-Tablet-At-119847950-450x300.jpg\" alt=\"Improve Survey Participation with These Survey Writing Tips\" width=\"391\" height=\"260\">Creating a survey that nobody answers is a waste of time, that none of us have. So today we have some writing advice that will help you write a better copy, improve survey participation and <a href=\"https:\/\/www.questionpro.com\/a\/showArticle.do?articleID=deploy01\" target=\"_blank\" rel=\"noopener\">increase your response rates<\/a>.<\/p>\n<p style=\"text-align: justify;\">Messages that are \u201cgood enough\u201d no longer are. In today\u2019s business environment, every impression counts. What you say, and how you say it, reflects back on you and your business.<\/p>\n<p style=\"text-align: justify;\">Knowing this, you\u2019re missing a great opportunity when you settle for the canned auto messages for your survey invitations or thank you messages. Even a survey report is still a communication that should be relatively fun and easy to read! You can do better than basic and thus improve survey participation.<!--more--><\/p>\n<p style=\"text-align: justify;\">For starters, let\u2019s have a look at what you\u2019re already sending out to people. (This includes emails, survey reports, thank you pages, have you applied the&nbsp;<a style=\"line-height: 1.5;\" href=\"https:\/\/www.questionpro.com\/blog\/top-ten-tips-for-survey-invitation\/\" target=\"_blank\" rel=\"bookmark noopener\">tips for survey invitation<\/a>?) Is it warm and friendly? Does it reflect your values as a company? If you were the recipient of the piece, would you enjoy reading it &#8211; or at the very least, be interested in reading it?<\/p>\n<p style=\"text-align: justify;\">(Note: If you answered \u201cyes,\u201d you can stop reading here. But if you\u2019re using standard messages, or if you want your messages to be even better, read on\u2026)<\/p>\n<h2>Improve survey participation with these 4 rules<\/h2>\n<h4><strong>Be authentic&nbsp;<\/strong><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: normal;\">Your marketing message doesn\u2019t end with your Web content and brochures. Your corporate \u201cvoice\u201d should permeate everything your send out &#8212; from the survey request to the \u201cthank you for responding\u201d page\u2026 from the results to the summary. Keep a consistent tone and style. Motley Fool, Apple, and Ben &amp; Jerry\u2019s all do an excellent job with this. You should too.<\/span><\/p>\n<h4><strong>Be clear&nbsp;<\/strong><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: normal;\">Make it easy for people to \u201cget\u201d what you\u2019re talking about. The easiest way to be understood is to write like you speak. Improve survey participation by using shorter sentences and simpler terms. When you read back through your work, focus on the core message and edit out any of the \u201cthree-dollar words\u201d and phrases that don\u2019t add to that message. Also, keep industry jargon to a minimum. (Note: There\u2019s a difference between sounding professional and sounding pretentious\u2026 don\u2019t confuse the two.)<\/span><\/p>\n<h4><strong>Be generous&nbsp;<\/strong><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: normal;\">Too many pieces out there are written from the standpoint of what the company (or person) wants the other person to know, instead of what the other person wants to hear. Put yourself in the recipient\u2019s shoes, and craft your message around them. Instead of saying: \u201cThank you for helping XYZ Company better serve its clients.\u201d you would get better results by putting them first: \u201cClients like you are the reason we enjoy coming to work each day. We appreciate your business&nbsp;and your help!\u201d<\/span><\/p>\n<h4><strong>Be real&nbsp;<\/strong><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: normal;\">When you\u2019re buried in work and under deadline, it\u2019s easy to forget that there are real people behind each of those emails on your list. Many take valuable time out of their day to help you do your job and give you their feedback. It\u2019s only fair that you treat them like a person\u2026 not a number! The survey invitations and thank you messages are an excellent opportunity to build rapport, to improve survey participation,&nbsp;<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/how-to-increase-survey-response-rates\/\" target=\"_blank\" rel=\"bookmark noopener\">increase your online survey response rates<\/a>&nbsp;and<span style=\"font-weight: normal;\">&nbsp;at the end of the day &#8211; get better insights.<\/span><\/p>\n<p style=\"text-align: justify;\">Now, I know what you\u2019re thinking\u2026 you sometimes just don\u2019t have time to do much else than plug in an&nbsp;auto message and crank it out. When that\u2019s the case, just find a good <a href=\"https:\/\/www.questionpro.com\/survey-templates\/\" target=\"_blank\" rel=\"noopener\">online survey template<\/a> closest to what you need, then revise it with the four rules in mind. Consider it three minutes of tweaks well spent.<\/p>\n<p style=\"text-align: justify;\">The fact is, surveys and statistics can often inspire a collective yawn. But there\u2019s no need to put people to sleep with your survey results, using flat, bland language. Instead, create reports and other communications that are steeped in authenticity.<\/p>\n<p style=\"text-align: justify;\">You already know that every email, report or letter &#8212; every client \u201ctouch\u201d &#8212; is an opportunity to build stronger relationships and to further your branding. Keep a close eye on the tone and style of all your communications.&nbsp; Keep things real for better results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a survey that nobody answers is a waste of time, that none of us have. So today we have [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":27807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Improve Survey Participation","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Take this writing advice that will help you write a better copy, improve survey participation and increase your response rates.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[187,409],"tags":[411],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improve Survey Participation with These Survey Writing Tips | QuestionPro<\/title>\n<meta name=\"description\" content=\"Take this writing advice that will help you 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