{"id":5162,"date":"2011-12-12T13:14:06","date_gmt":"2011-12-12T21:14:06","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=5162"},"modified":"2023-06-21T11:23:35","modified_gmt":"2023-06-21T11:23:35","slug":"market-research-trends-for-2012","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/market-research-trends-for-2012\/","title":{"rendered":"Market Research Trends for 2012"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5163 size-thumbnail\" title=\"spyglass\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2011\/12\/spyglass-150x150.jpg\" alt=\"image\" width=\"150\" height=\"150\" \/>What should you be looking forward to in 2012 when it comes to market research? \u00a0I was wondering the same thing and so I asked some of our community experts for some guidance and here is what I learned:<\/p>\n<p><strong>Consumers will drive technology<\/strong><\/p>\n<p>Romi Mahajan, Chief Marketing Officer at Metavana and a former Worldwide Director of Sales and Strategy at Microsoft says that consumers will be driving technology instead of the other way around. \u00a0Expect to see the blurring between business and consumer applications of technology.<\/p>\n<p>This is evident in our next big trend; <strong>Gamification<\/strong>, where surveys start taking on the look and feel of game apps. \u00a0Touch screens make it possible to interact with information in a more graphic and engaging way. Betty Adamou, the editor of the Game Access blog says that &#8220;We must\u00a0utilize\u00a0creativity, think about the way we use language and ask survey questions and start giving respondents feedback. \u00a0 Gamification can allow us to mix qualitative and quantitative questions in a more interactive and engaging format which will force us to ask survey questions in a more natural, competitive-inducing way.<\/p>\n<p><strong>All things mobile<\/strong>\u00a0 from apps to games to panels and even focus groups? \u00a0Absolutely. \u00a0Free up your market research or focus groups and instead of bringing them to your isolated sterile laboratory, let your panel bring you into their homes with the use of <strong>mobile sampling<\/strong>. \u00a0Now your respondents can upload pictures of the brands they use or how they interact with your brand and let you step inside their world instead of the other way around. \u00a0The SurveySwipe platform brings panels and interactive, engaging and fun feedback into one package.<\/p>\n<p>Another trend that has expanded is this idea of location-based feedback. \u00a0Special technology allows our SurveySwipe mobile survey app to trigger surveys based on your respondents location WITHOUT sharing any private information.<\/p>\n<p style=\"text-align: center;\"><strong>LEARN ABOUT:<\/strong> <a class=\"ql-link\" href=\"https:\/\/www.questionpro.com\/blog\/market-research-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">market research trends<\/a><\/p>\n<p><strong>Panels are accessible to everyone<\/strong><\/p>\n<p>Community panels used to be exclusively in the domain of HUGE marketing budgets. \u00a0But that&#8217;s no longer the case. \u00a0Andrew Jeavons, from Survey Analytics says that recruiting, running and managing your own panel is within the realm of most small to medium sized businesses.<\/p>\n<p><strong>Shorter, more engaging, conversational surveys<\/strong><\/p>\n<p>The mobile sampling trend, consumerization as well as social media chatter have \u00a0all but wiped out the lengthy survey. \u00a0Shorter attention spans &#8211;even from avid panel communities will drive researchers to get more creative with how we collect data. \u00a0We will find ourselves integrating data from mobile, social and standard surveys more and more.<\/p>\n<p>All of this speaks to another trend; <strong>Networked Intelligence<\/strong>. \u00a0Mobile panels allow businesses to get on-demand answers to questions from their respondents. Text analysis software allows us to pull social media information together with survey responses to get more meaningful information about our customers and how they interact with our brands.<\/p>\n<p><strong><a href=\"https:\/\/www3.gotomeeting.com\/register\/405959430\">Register NOW <\/a>to Listen to the insiders talk about these trends and MORE on Wednesday, December 14, 10am PST\/1pm EST<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What should you be looking forward to in 2012 when it comes to market research? \u00a0I was wondering the same [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[422],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Market Research Trends for 2012 | QuestionPro<\/title>\n<meta name=\"description\" content=\"What should you be looking forward to in 2012 when it comes to market research? 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