{"id":52118,"date":"2017-12-08T06:40:27","date_gmt":"2017-12-08T14:40:27","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=52118"},"modified":"2017-12-08T06:40:27","modified_gmt":"2017-12-08T14:40:27","slug":"will-morning-shows-lose-advertisers-sexual-harassment-allegations","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/will-morning-shows-lose-advertisers-sexual-harassment-allegations\/","title":{"rendered":"Will Morning Shows Lose Advertisers Over Sexual Harassment Allegations?"},"content":{"rendered":"

Sexual harassment and assault in the entertainment industry have always been Hollywood\u2019s worst kept secret, but with women speaking out now, and providing indisputable evidence, it can no longer be swept under the rug. Prominent men in television such as Bill O\u2019Reilly, Charlie Rose and the latest, Matt Lauer, have been fired from their respective companies, bringing attention to how prevalent this issue is in the entertainment industry.<\/span><\/p>\n

Select your respondents<\/strong><\/a><\/p>\n

Network morning television is very important for advertisers, as it has a larger, younger audience than the other daytime TV news shows. These morning shows rely on advertising revenue; according to Kantar Media, the \u201cToday\u201d show earns $508 million, ABC\u2019s \u201cGood Morning America\u201d earns $359 million, followed by CBS\u2019 \u201cCBS This Morning\u201d, which pulls in $177 million. Understandably so, advertisers don\u2019t like to be tied with scandal, and one has to think they will be looking at these recent incidents with Rose and Lauer and second-guessing where they spend their advertising dollars. Many advertisers bought commercials on these shows in advance at the upfronts, where the ad rates are based on guarantees of the audience that they will watch a particular show. When networks can\u2019t deliver the audiences they promised, they typically have to give the advertisers free commercial time. <\/span><\/p>\n

When it came out in early April 2017 that O\u2019Reilly and Fox News had paid millions to settle sexual harassment allegations, Fox News continued to air \u201cThe O\u2019Reilly Factor\u201d for another three weeks. It wasn\u2019t until thirty-one companies pulled advertisements from his time slot that he was eventually fired. So far, there haven\u2019t been any reports of CBS or NBC losing advertisers over these sexual harassment allegations, which is probably due to the quick decisions made by the networks to fire Rose and Lauer. <\/span><\/p>\n

While they may have escaped a hit to their advertising revenue so far, the allegations against morning show hosts Charlie Rose and Matt Lauer have definitely been a hit to CBS and NBC. The morning show race to ratings has always been a tight one, with NBC\u2019s \u201cToday\u201d as the frontrunner for sixteen years, until \u201cGood Morning America\u201d finally took the lead in 2012. \u201cGood Morning America\u201d continued to be the most popular show over the past five years, with an average of 4.66 million viewers in the 2016-2017 season, compared to 4.56 million for \u201cToday\u201d. \u201cCBS This Morning\u201d was in third place, up 6% this season with 3.69 million viewers, their best ratings in over 20 years. All three network morning shows have been losing audience share and viewership in recent years. While ratings may go up for NBC and CBS initially, due to viewer curiosity, it never helps to lose the people most associated with your program. As the only show who has not been affected by sexual harassment claims (yet), \u201cGood Morning America\u201d is primed to continue their ratings lead.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Sexual harassment and assault in the entertainment industry have always been Hollywood\u2019s worst kept secret, but with women speaking out […]<\/p>\n","protected":false},"author":102,"featured_media":52119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[206,304],"tags":[803],"yoast_head":"\nWill Morning Shows Lose Advertisers Over Sexual Harassment Allegations? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Sexual harassment at work is a form of unlawful sex discrimination. 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