

{"id":52163,"date":"2019-12-12T02:18:55","date_gmt":"2019-12-12T10:18:55","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=52163"},"modified":"2019-12-12T02:18:55","modified_gmt":"2019-12-12T10:18:55","slug":"will-your-email-to-be-opened-during-the-holiday-season-infographic","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/will-your-email-to-be-opened-during-the-holiday-season-infographic\/","title":{"rendered":"Will Your Email be Opened During the Holiday Season? [Infographic]"},"content":{"rendered":"<div>\n<div class=\"gmail_extra\">\n<div class=\"gmail_quote\">\n<div dir=\"ltr\">\n<p>Ah, the holiday season. Or, as many companies see it, Q4 of their fiscal year. A time when companies seek revenue in a distracted and turned-off B2B world as a last-ditch effort for profit margins. With email being so instantaneous, and the potential ROI needed quickly, companies usually rely on an email campaign to grab their reader&#8217;s attention.<\/p>\n<p>According to <a href=\"https:\/\/www.emailmonday.com\/mobile-email-usage-statistics\/\">Emailmonday<\/a>, a whopping 91% of people say they check their email at least once a day. Even better, 72% of people prefer emails as a means to business communication, yet the decline in productivity during the holiday season is staggering. The average conversion rate of all emails sent during the holidays is a painful 0.14%. Ouch.<\/p>\n<p>What type of email is best to send? When is the best time to send an email? Does anyone read emails on Christmas Day?<\/p>\n<p>QuestionPro Audience compiled a list of the most interesting statistics of holiday emailing. Here&#8217;s what we found:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-52287 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/12\/holiday1.jpg\" alt=\"\" width=\"2500\" height=\"333\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52288\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/12\/holiday2.jpg\" alt=\"\" width=\"2500\" height=\"346\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52305\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/12\/holiday15-1.jpg\" alt=\"\" width=\"2500\" height=\"330\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52289\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/12\/holiday4.jpg\" alt=\"\" width=\"2500\" height=\"443\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52290\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/12\/holiday5.jpg\" alt=\"\" width=\"2500\" height=\"345\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52291\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/12\/holiday6.jpg\" alt=\"\" width=\"2500\" height=\"545\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52292\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/12\/holiday7.jpg\" alt=\"\" width=\"2500\" height=\"633\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52293\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/12\/holiday8.jpg\" alt=\"\" width=\"2500\" height=\"453\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52294\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/12\/holiday9.jpg\" alt=\"\" width=\"2500\" height=\"500\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52295\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/12\/holiday10.jpg\" alt=\"\" width=\"2500\" height=\"571\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-52296\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/12\/holiday11.jpg\" alt=\"\" width=\"2500\" height=\"671\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52297\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/12\/holiday12.jpg\" alt=\"\" width=\"2500\" height=\"569\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52298\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/12\/holiday13.jpg\" alt=\"\" width=\"2500\" height=\"531\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ah, the holiday season. Or, as many companies see it, Q4 of their fiscal year. A time when companies seek [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":52205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[206,203],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Will Your Email be Opened During the Holiday Season? [Infographic] | QuestionPro<\/title>\n<meta name=\"description\" content=\"Ah, the holiday season. Or, as many companies see it, Q4 of their fiscal year. A time when companies seek revenue in a distracted and turned-off B2B world\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/will-your-email-to-be-opened-during-the-holiday-season-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will Your Email be Opened During the Holiday Season? [Infographic] | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Ah, the holiday season. Or, as many companies see it, Q4 of their fiscal year. A time when companies seek revenue in a distracted and turned-off B2B world\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/will-your-email-to-be-opened-during-the-holiday-season-infographic\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-12T10:18:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/12\/holidayheader.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"477\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rudly Raphael\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rudly Raphael\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/will-your-email-to-be-opened-during-the-holiday-season-infographic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/will-your-email-to-be-opened-during-the-holiday-season-infographic\/\"},\"author\":{\"name\":\"Rudly Raphael\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e9972a48d9213a991f249cac45a2322f\"},\"headline\":\"Will Your Email be Opened During the Holiday Season? 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