Have you been considering doing some customer research and just not really knowing how to get started? I mean you read about doing “customer satisfaction research<\/strong>” and how important it is, but they just leave it there. No one ever tells you how to actually implement a customer email feedback<\/a> program that gives YOU the information you need to run your business better, and your customers the opportunity to tell you what will make them happier and more loyal.<\/p>\n\n\n\n There is no magic moment. But if you’re sitting there trying to make a business decision and you find yourself thinking FOR or ON BEHALF of your customer — that’s a good time to actually ASK them what they think.<\/p>\n\n\n\n If you’re in a meeting and your team starts saying what the customer wants — and they aren’t looking at a data set — that would be a trigger to tell you that you need research.<\/p>\n\n\n\n Market or customer research isn’t so much about knowing what your customer thinks as it is to help you make better decisions. So every time you’re about to make a decision that is rooted in what your customer might like or not like or what action they might take — that’s the time to do some research.<\/p>\n\n\n\n\tWhen should I start doing research?<\/h2>\n\n\n\n