{"id":5326,"date":"2012-02-06T05:05:25","date_gmt":"2012-02-06T13:05:25","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=5326"},"modified":"2025-08-19T05:06:16","modified_gmt":"2025-08-19T12:06:16","slug":"net-promoter-conference-news-yields-exciting-partnership","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/net-promoter-conference-news-yields-exciting-partnership\/","title":{"rendered":"Net Promoter Conference News Yields Exciting Partnership"},"content":{"rendered":"

\"image\"Dana Stanley, our head of marketing has been at the Net Promoter Conference in San Francisco and posted the following report (reprinted from Research Access)<\/p>\n

The\u00a0big news\u00a0from the opening day of the\u00a0Net Promoter Conferenceyesterday was\u00a0Satmetrix\u2018 partnership with\u00a0Metavana\u00a0to offer a new \u201csocial\u201d Net Promoter Score called the\u00a0SparkScore.<\/p>\n

Net Promoter Score<\/a> is an approach to customer satisfaction measurement. \u00a0The new SparkScore is Satmetrix\u2019 approach to the growing field of text analytics and sentiment analysis.<\/p>\n

The announcement seems to have gotten significant attention so far, including a\u00a0nice writeup from Mashable<\/a>, which likened the SparkScore a \u201cKlout\u00a0score for brands.\u201d<\/p>\n

Coming soon on\u00a0Research Access\u00a0will be my interview with\u00a0Satmetrix CEO Richard Owen, and conversations with\u00a0Metavana\u2019s CEO Michael Tupanjanin\u00a0and the brains behind the SparkScore,Metavana founder and renowned physicist Dr. Minh Duong-van.<\/p>\n

If any of Metavana sounds familiar to you, it’s because we’ve had a strong relationship with their head of marketing, Romi Mahajan<\/a>. \u00a0Romi has also been a guest expert on your latest webinar on market research trends.<\/p>\n

I had heard some grumblings about the Net Promoter Score recently; how it’s not keeping up, it’s not as good a tool as some others. \u00a0So when I saw this write up on Research Access, I knew that the grumblings were actually the grumblings of something bigger and better on the horizon.<\/p>\n

I am still a fan of the Net Promoter Score and can’t wait to see what Metavana and Satmetrix accomplish together.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dana Stanley, our head of marketing has been at the Net Promoter Conference in San Francisco and posted the following […]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[304,341,191,210],"tags":[],"yoast_head":"\nNet Promoter Conference News Yields Exciting Partnership | QuestionPro<\/title>\n<meta name=\"description\" content=\"Dana Stanley, our head of marketing has been at the Net Promoter Conference in San Francisco and posted the following report (reprinted from Research\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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