{"id":53319,"date":"2018-01-23T02:51:36","date_gmt":"2018-01-23T10:51:36","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=53319"},"modified":"2023-06-08T21:25:36","modified_gmt":"2023-06-08T21:25:36","slug":"mobile-diary-market-research","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/mobile-diary-market-research\/","title":{"rendered":"Advantages of mobile diary market research"},"content":{"rendered":"

What is a Mobile Diary?<\/strong><\/h2>\n

Mobile diary market research is a qualitative research method employed as a way of gathering specific or targetted user information by <\/span>capturing data and insights to assess the user\u2019s behavioral aspects over a timeline with minimal trouble for the user\/participant<\/span>. <\/span><\/p>\n

Smartphones are certainly the most effective medium to reach out to your target audience conveniently. As of January 2018, about 66% of all internet usage is from mobile devices such as smartphones and tablets. With the digital boom, mobile devices have taken over desktops when it comes to internet usage. Keeping in mind these statistics, there is a 66% probability that you are reading this on a mobile device and not a desktop. Here’s something all researchers can relate to:<\/span><\/p>\n

\u201cListening is hearing the needs of the customer, understanding those needs and making sure the company recognizes the opportunity they present.\u201d – Frank Eliason<\/strong><\/p><\/blockquote>\n

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A mobile diary<\/a> is typically used with a limited and identified group or set of individuals, recording user data on the go from their daily routines. Mobile diary market research enables researchers to collect personalized and accurate data using devices and digital media which is otherwise very difficult to obtain via traditional survey methods. <\/span><\/p>\n

Advantages of mobile diary market research:<\/strong><\/h2>\n