{"id":5333,"date":"2012-02-08T05:20:51","date_gmt":"2012-02-08T13:20:51","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=5333"},"modified":"2012-02-08T05:20:51","modified_gmt":"2012-02-08T13:20:51","slug":"what-market-researchers-learn-from-the-honey-badger","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/what-market-researchers-learn-from-the-honey-badger\/","title":{"rendered":"What Market Researchers Learn from the Honey Badger"},"content":{"rendered":"<p>(ATTENTION: This honey badger video has been cleaned up for safe and clean viewing)<\/p>\n<p>http:\/\/youtu.be\/W05VFxtVetI<\/p>\n<p>The Badass Honey Badger has been a YouTube sensation for a while now. \u00a0It&#8217;s even gone mainstream now as a commercial. \u00a0I first heard of the honey badger video when I was having &#8220;one of those days&#8221; and a friend said to me &#8212; you need to watch the honey badger video, you&#8217;ll laugh and it will get you inspired to go out there and get the job done.<\/p>\n<p>It worked.<\/p>\n<p>So I thought I&#8217;d try to see what we can learn from the honey badger in the area of market research . \u00a0So here are a few attributes of the honey badger with some thoughts on how we can apply them in market research.<\/p>\n<ul>\n<li><strong>Crazy<\/strong> &#8212; It&#8217;s easy to get into a rut and just do the same old thing. \u00a0Why not get crazy. \u00a0Take a second look at the questions you&#8217;re asking on your survey and start brainstorming other more fun questions that might give you the information you&#8217;re looking for. \u00a0You can try using the graphic question types and include images instead of just words.<\/li>\n<\/ul>\n<div><span style=\"font-size: 14px; line-height: 23px;\"><a href=\"https:\/\/www.questionpro.com\/blog\/2012\/02\/08\/what-market-researchers-learn-from-the-honey-badger\/questionimage\/\" rel=\"attachment wp-att-5335\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-5335\" title=\"questionimage\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2012\/02\/questionimage.jpg?w=300\"alt=\"image\" width=\"300\" height=\"117\" \/><\/a><\/span><\/div>\n<ul>\n<li><strong>Fearless:<\/strong> \u00a0The honey badger isn&#8217;t afraid of a doggone thing. \u00a0He goes into a nest of swarming bees to get larvae and honey. \u00a0He attacks cobras. \u00a0He&#8217;s unstoppable in the face of danger. \u00a0 He doesn&#8217;t sit back and ask for permission and he doesn&#8217;t wait for approval from management &#8212; he goes and gets the job done. \u00a0As researchers we can be fearless by either taking on something new, by taking a stand or by introducing our organizations to ideas or technologies they may not have considered.<\/li>\n<li><strong>Takes what it wants<\/strong>: \u00a0A recurring phrase in the video is that the honey badger takes what it wants. \u00a0To take what you want, you have to know what you want. \u00a0I wonder if we don&#8217;t take the time to really figure out what it is that we want either out of the research that we&#8217;re doing or out of the research function. \u00a0What we deliver might have changed as has the way we delivered it &#8212; but the expectations are still the same &#8212; help business make better and more profitable\u00a0decisions\u00a0through data.<\/li>\n<li><strong>Eats snakes<\/strong>: What&#8217;s the one thing you&#8217;ve been running away from or avoiding? \u00a0Make like the honey badger and just go after it. \u00a0Resolve it one way or the other. \u00a0Letting it hang out there clutters your mind and keeps you from going after what matters.<\/li>\n<li><strong>Digs<\/strong>: \u00a0This is something researchers are great at &#8212; digging. \u00a0While others just look at the top line, we dig deeper to get to the heart of what the research means. \u00a0There&#8217;s nothing quite like the thrill of watching the numbers tell a story &#8211; so keep digging.<\/li>\n<li><strong>Gets up like nothing happened<\/strong> &#8211; What did you think about that honey badger fighting the cobra, getting bit, napping and getting up again? \u00a0BRILLIANT. \u00a0When was the last time you went after something with gusto, attacked it, got knocked down and then went right back to it? \u00a0It&#8217;s this kind of behavior that builds experience and strength.<\/li>\n<\/ul>\n<p>There&#8217;s a reason that this video has gone viral. \u00a0It speaks to something that&#8217;s inside all of us at one point or another. \u00a0Too many times we see people shy away from what they know in their hearts is right or necessary.<\/p>\n<p>The honey badger doesn&#8217;t do what he does because he&#8217;s brave or smart &#8212; he&#8217;s hungry. \u00a0Why not add a little of that hungry honey badger energy to your day today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(ATTENTION: This honey badger video has been cleaned up for safe and clean viewing) http:\/\/youtu.be\/W05VFxtVetI The Badass Honey Badger has [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[304,191,210],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Market Researchers Learn from the Honey Badger | QuestionPro<\/title>\n<meta name=\"description\" content=\"(ATTENTION: This honey badger video has been cleaned up for safe and clean viewing) http:\/\/youtu.be\/W05VFxtVetI The Badass Honey Badger has been a YouTube\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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