{"id":53414,"date":"2018-01-26T08:56:39","date_gmt":"2018-01-26T16:56:39","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=53414"},"modified":"2018-01-26T08:56:39","modified_gmt":"2018-01-26T16:56:39","slug":"mobile-panels-online-market-research-in-the-mobile-world","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/mobile-panels-online-market-research-in-the-mobile-world\/","title":{"rendered":"Mobile Panels Online: Market Research in the Mobile World"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The times they are a-changin\u2019. Little known fact: Bob Dylan was singing about market research. Market research is changing, and smart businesses are seizing the opportunity to use smartphones to gather data in a timely, efficient way. There are two options when conducting market research in the mobile world: in-app surveys and <a href=\"https:\/\/www.questionpro.com\/mobile\/mobile-surveys.html\">mobile-optimized surveys<\/a> that are housed on a webpage and accessed from a smartphone. According to eMarketer, the average adult spends 131 minutes a day accessing content through a <a href=\"https:\/\/www.questionpro.com\/mobile\/survey-app-for-ipad.html\">mobile app<\/a>, yet only 26 minutes using their phone to connect to the internet. Keep reading for more reasons why mobile panels online are the future of market research. <\/span><\/p>\n<p style=\"text-align: left;\"><b>QUALITY\u00a0<\/b><span style=\"font-weight: 400;\">The quality of your data matters. According to a <a href=\"https:\/\/www.comscore.com\/Insights\/Blog\/Mobile-Matures-as-the-Cross-Platform-Era-Emerges\">report by comScore<\/a>, the average American adult spends 2 hours, 51 minutes on their smartphone every day.<\/span><span style=\"font-weight: 400;\">\u00a0By using mobile panels online, you are able to get reliable data, as it\u2019s in real time, while the information is fresh in the respondent\u2019s mind. They can also use their mobile devices to take pictures and videos that allow you to gather the exact information you\u2019re looking for. \u00a0\u00a0<\/span><\/p>\n<p><b>RESPONSE RATE\u00a0<\/b><span style=\"font-weight: 400;\">As we\u2019ve discussed, everyone is glued to their mobile phones. Mobile panels online have less than a 25% dropout rate because you\u2019re able to access respondents whenever, wherever, so it is easy for them to take the survey. With mobile, you can send push notifications to your panel that there is a survey available for them, then follow-up reminder emails. Studies have found that survey notifications increase response rates by 4-29 percentage points, and reminder emails have been shown to increase response rates by 3-8 points. \u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><b>TRACKER SURVEYS\u00a0<\/b><span style=\"font-weight: 400;\">Tracker surveys are a great way to gain insight into purchase behavior, brand sentiment, product awareness and customer satisfaction. Tracker studies require ongoing interactions with respondents and getting their feedback over a period of time. In older survey research where landline surveys or focus groups were used, it was difficult to get accurate data, because it was dependent on the respondent\u2019s memory. With online mobile panels, you are able to get real-time responses and ongoing feedback.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Select your respondents<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro provides our customers with an advantage when conducting market research in the mobile world with our mobile app, MyPinion. MyPinion is the fastest market research tool that allows mobile users to provide critical insights to leading brands by participating in short surveys. With our mobile panel of more than 250,000 active smartphone users around the United States, you are able to get thousands of responses within minutes with the highest respondent engagement. Our respondents are pre-screened and highly qualified to participate in a variety of research studies of any level of specificity.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The times they are a-changin\u2019. Little known fact: Bob Dylan was singing about market research. Market research is changing, and [&hellip;]<\/p>\n","protected":false},"author":116,"featured_media":53416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[206,310],"tags":[994,346,706],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile Panels Online: Market Research in the Mobile World | QuestionPro<\/title>\n<meta name=\"description\" content=\"Mobile panels online are the future of market research. There are two options when conducting market research in the mobile world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/mobile-panels-online-market-research-in-the-mobile-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Panels Online: Market Research in the Mobile World | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Mobile panels online are the future of market research. There are two options when conducting market research in the mobile world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/mobile-panels-online-market-research-in-the-mobile-world\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-26T16:56:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/01\/download.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Javier Lopez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Javier Lopez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/mobile-panels-online-market-research-in-the-mobile-world\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/mobile-panels-online-market-research-in-the-mobile-world\/\"},\"author\":{\"name\":\"Javier Lopez\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/09fce4c6714fc603608b8b2bd934871f\"},\"headline\":\"Mobile Panels Online: Market Research in the Mobile World\",\"datePublished\":\"2018-01-26T16:56:39+00:00\",\"dateModified\":\"2018-01-26T16:56:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/mobile-panels-online-market-research-in-the-mobile-world\/\"},\"wordCount\":457,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"keywords\":[\"Market\",\"mobile apps\",\"mobile research\"],\"articleSection\":[\"Audience\",\"Mobile\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/mobile-panels-online-market-research-in-the-mobile-world\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/mobile-panels-online-market-research-in-the-mobile-world\/\",\"name\":\"Mobile Panels Online: Market Research in the Mobile World | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2018-01-26T16:56:39+00:00\",\"dateModified\":\"2018-01-26T16:56:39+00:00\",\"description\":\"Mobile panels online are the future of market research. 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