{"id":5346,"date":"2012-02-20T08:51:24","date_gmt":"2012-02-20T16:51:24","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=5346"},"modified":"2023-11-14T06:58:53","modified_gmt":"2023-11-14T06:58:53","slug":"5-creative-ways-to-use-your-survey-as-a-lead-magnet","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/5-creative-ways-to-use-your-survey-as-a-lead-magnet\/","title":{"rendered":"5 Creative Ways to Use Your Survey as a Lead Magnet"},"content":{"rendered":"\n<p>One of the really fantastic things about online research lately has been its ability to shape-shift from a survey that occurs as a&nbsp;nuisance to something that can actually serve as a lead generation tool.<\/p>\n\n\n\n<p>Here are some creative ways to use your QuestionPro of Survey Analytics tools to generate new leads for your business.<\/p>\n\n\n\n<p>The most important thing to do when you&#8217;re using your website as a <a href=\"https:\/\/www.questionpro.com\/blog\/follow-these-5-tips-to-turn-your-blog-into-a-customer-magnet\/\">customer lead magnet<\/a> is to create a landing page that uses an opt-in form.<\/p>\n\n\n\n<p>Once your prospect enters their information into the opt-in form, they will receive a double-opt in email. &nbsp;Inside of that email, include a link to your survey.<\/p>\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=Surveys&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/5346&amp;lang=en&amp;cat=cx-2|survey-software\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<p>Following is a list of creative ways to use your <a href=\"https:\/\/www.questionpro.com\/\" target=\"_blank\" rel=\"noopener\">online survey<\/a> to generate leads.<\/p>\n\n\n\n<ol>\n<li><strong>Create a quiz.<\/strong> &nbsp;Why not give your website visitors an opportunity to test their knowledge on a specific topic. &nbsp;Let them take the quiz and then as a finishing option, direct them to a page on your site that has the answers written out and explained.<\/li>\n\n\n\n<li><strong>Outline a needs assessment.<\/strong>&nbsp; Another creative way to use your online survey tool is to create a customer needs assessment. &nbsp;When your prospect fills out the form, they get forwarded to an assessment that asks them questions about their product or service needs. &nbsp;After they&#8217;ve submitted their assessment, forward them to a landing page on your site where they can click to schedule an appointment with a sales person. &nbsp;You can even insert a link to a calendar tool like <a href=\"http:\/\/tungle.com\/\" target=\"_blank\" rel=\"noopener\">Tungle <\/a>that shows your representatives available dates and times.<\/li>\n\n\n\n<li><strong>Personality test.<\/strong>&nbsp; Who can resist a personality profile? If you really wanted to get creative, you could create a <a href=\"https:\/\/www.questionpro.com\/blog\/personality-survey\/\">personality survey<\/a> test by using the logic and branching features. &nbsp;You&#8217;ll have to take some time to map out the logic and algorithm for how you will put people into a specific personality profile, but once you&#8217;ve got the logic worked out, you&#8217;ll be satisfied with the results.<\/li>\n\n\n\n<li><strong>Product&nbsp;evaluation.<\/strong>&nbsp; Everyone loves to give their two cents and opinion on a variety of products. &nbsp;You can create a series of short surveys about a specific product and then have people opt-in to review it.<\/li>\n\n\n\n<li><strong>Customer qualification.<\/strong>&nbsp; It&#8217;s common practice to qualify survey respondents to make sure they match your sample requirements. &nbsp;Why not do the same thing with potential leads or customers? &nbsp;Ask them your top seven qualifying frustrations and when they finish the survey &#8212; send them to a page that specifically outlines the features and benefits that solve their problem.<\/li>\n<\/ol>\n\n\n\n<p>What are some creative ways that you&#8217;ve used your QuestionPro online survey tool to generate new leads for your business?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the really fantastic things about online research lately has been its ability to shape-shift from a survey that [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":18280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[170,187],"tags":[428],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - 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