{"id":53577,"date":"2018-01-31T11:47:21","date_gmt":"2018-01-31T19:47:21","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=53577"},"modified":"2018-01-31T11:47:21","modified_gmt":"2018-01-31T19:47:21","slug":"super-bowl-impact-consumer-spending","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/super-bowl-impact-consumer-spending\/","title":{"rendered":"Super Bowl Impact on Consumer Spending"},"content":{"rendered":"<p>America\u2019s favorite day to eat wings, drink beer and sit on the couch is nearly here. The first Super Bowl game was played in 1967, and over the past 51 years, has grown into quite a spectacle. This year, more than 188.5 million people are expected to tune in for Sunday\u2019s festivities. If sports aren\u2019t your thing, then you\u2019re part of the 24% of Americans who watch it for the attention-grabbing commercials. And these brands are betting\u2014very large sums of money\u2014on consumers checking out their ads. But brands aren\u2019t the only ones spending money during the Super Bowl. Super Bowl weekend brings in serious revenue from consumer spending for liquor stores, restaurants and grocery stores.<\/p>\n<p>It\u2019s not the Super Bowl without big-budget, star-studded commercials. NBC said it will bring in $500 million in revenue for programming on Sunday alone. According to Ad Age Datacenter, ad spending for commercials during the broadcast is estimated to be around $419 million. The average cost for a 30-second commercial during Super Bowl LII is just over $5 million\u2014that\u2019s $168,333 per second! And it looks like the commercials are worth the expensive price tag. <a href=\"http:\/\/www.adweek.com\/brand-marketing\/how-good-and-bad-super-bowl-ads-affect-consumers-purchasing-decisions\/\">Adweek conducted a study<\/a> that showed 49% are more likely to buy from a brand after seeing a good Super Bowl ad, and 69% are less likely to buy from a brand after seeing a bad commercial.<\/p>\n<p>Consumers carry the spending momentum through from the holiday season into their Super Bowl festivities. Whether hosting a party or going to a bar, consumers are going to spend on the game.\u00a0American adults <a href=\"https:\/\/infogram.com\/_\/i9hCXjHX23BIFxrq8Rbh\">are expected to spend<\/a> an average $81.17 for a total of $15.3 billion, up from $14.1 billion last year. The average American hosting a Super Bowl watch party will spend around $207.16 on food, beverages, decorations and fan gear.<\/p>\n<p>Super Bowl is the second biggest eating holiday in America, which bodes well for food and liquor sales. <a href=\"http:\/\/www.nielsen.com\/us\/en\/insights\/news\/2018\/super-bowl-52-who-s-watching-and-whats-filling-americans-baskets.html\">In 2017, shoppers spent<\/a> $502 million on chips, $80 million on chicken wings, $100 million on meat snacks, $60 million on deli sandwiches, and $81 million on deli salads (for those health nuts). Additionally, $1.3 billion was spent on beer, $597 on wine, and $503 million on liquor. Not too bad for one weekend of sales!<\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Select your respondents<\/strong><\/a><\/p>\n<p>QuestionPro Audience provides our clients with access to more than 5 million active consumer respondents, who are pre-screened and qualified candidates for high-quality data collection. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>America\u2019s favorite day to eat wings, drink beer and sit on the couch is nearly here. The first Super Bowl [&hellip;]<\/p>\n","protected":false},"author":116,"featured_media":53552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[206,310,210],"tags":[374,329],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Super Bowl Impact on Consumer Spending | QuestionPro<\/title>\n<meta name=\"description\" content=\"The Super Bowl is the annual championship game played annually between the champions of the National Football Conference and the American Football Conference\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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