{"id":53745,"date":"2018-02-07T12:06:58","date_gmt":"2018-02-07T20:06:58","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=53745"},"modified":"2018-02-07T12:06:58","modified_gmt":"2018-02-07T20:06:58","slug":"5-tips-to-improve-your-data-quality","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/5-tips-to-improve-your-data-quality\/","title":{"rendered":"5 Tips to Improve Your Data Quality"},"content":{"rendered":"

Every good idea should be supported by extensive research. Businesses can\u2019t afford to go to market with a new product that hasn\u2019t been properly researched. If you\u2019re unconvinced, let us remind you of <\/span>\u201cnew Coke\u201d, which was launched in 1985<\/span><\/a> after Coca-Cola lost market share to their rival, Pepsi. Coke\u2019s decision to alter their traditional recipe resulted in major outcry from consumers, who inundated the company\u2019s call centers with more than 400,000 complaints. Coca-Cola apologized and took \u201cnew Coke\u201d off the market, returning to their tried and true recipe, to the relief of their customers. Where did they go wrong? While they did test the new formula on 200,000 subjects, they tested on taste alone, disregarding the fact that consumers make purchasing decisions based on habit, nostalgia,\u00a0and loyalty as well.\u00a0<\/span><\/p>\n

The only thing worse than no data is bad data, because bad data will lead to bad business decisions. We\u2019ve compiled a list of 5 best practices to improve the data quality of your research.<\/span><\/p>\n

Keep it short and sweet. Goldfish have an attention span of 9 seconds; adult humans have an attention span of 12 seconds. The order of the questions and the time it takes to fill out will play a vital role in the respondent\u2019s answers. Ask the harder questions at the beginning of the survey, and limit open-ended questions, which require more effort to answer. Make sure each question is designed to get you relevant information, so you\u2019re not wasting your respondents\u2019 time.<\/span><\/b><\/p>\n

Have a clear purpose.<\/strong> Before conducting a survey, establish a clear objective. What are you hoping to learn from this research? Do you have a clear objective, target,\u00a0and the right methodology? Test, test, and test again before deploying your survey to ensure you didn\u2019t lose sight of your objective. \u00a0<\/span><\/p>\n

Allow for \u201cnot applicable\u201d and \u201cprefer not to answer\u201d where appropriate.<\/strong>\u00a031% of people say they give an inaccurate answer to a survey question because the question doesn\u2019t apply to them. By always giving respondents an option to choose \u201cnot applicable\u201d, \u201cother\u201d, or \u201cprefer not to answer\u201d, you can control the quality of your data. <\/span><\/p>\n

Make it user-friendly.<\/strong>\u00a0By making the survey accessible both online and via mobile, the respondent rate increases greatly. Put yourself in the respondents\u2019 shoes, and think about what would help you while completing a survey. Ensuring respondents have enough room to easily read and answer your questions, keeping header labels that define sections in view, and making the touch points as large as possible will create a better user experience for the respondent. \u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

Avoid bias.<\/strong>\u00a0Question bias, or a leading question, is when the design of a question or the way it\u2019s asked leads respondents to answer one way or another. For example, the wording in the following question is leading the respondent: \u201cDo you agree that the iPhone is the best smartphone on the market?\u201d You may not even be aware that you have worded a question for a particular answer, which is why you should always have someone else review your survey with a fresh set of eyes. <\/span><\/p>\n

Are you ready for your next survey project? We can help! Contact us at sales@questionpro.com.<\/span><\/p>\n

Select your respondents<\/strong><\/a><\/p>\n

QuestionPro Audience is the leader in online and offline data collection with access to millions of pre-qualified respondents who participate in thousands of surveys daily. We provide our clients the necessary tools and expertise to conduct 360-degree survey solutions.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Every good idea should be supported by extensive research. Businesses can\u2019t afford to go to market with a new product […]<\/p>\n","protected":false},"author":102,"featured_media":53754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[206,310,180],"tags":[993,411,351],"yoast_head":"\n5 Tips to Improve Your Data Quality | QuestionPro<\/title>\n<meta name=\"description\" content=\"Every good idea should be supported by extensive research. 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