

{"id":5410,"date":"2012-03-14T05:00:19","date_gmt":"2012-03-14T13:00:19","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=5410"},"modified":"2012-03-14T05:00:19","modified_gmt":"2012-03-14T13:00:19","slug":"how-to-customize-your-online-surveys-using-logic-questions","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/how-to-customize-your-online-surveys-using-logic-questions\/","title":{"rendered":"How to Customize Your Online Surveys Using Logic Questions"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5412 size-medium\" title=\"iStock_000005985927XSmall\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2012\/03\/istock_000005985927xsmall-300x218.jpg\" alt=\"image\" width=\"300\" height=\"218\" \/><br \/>\nWhat if you could survey multiple segments at once?<\/strong><\/p>\n<p>If you&#8217;re only using online surveys to gather basic data, you&#8217;re going to love this article. \u00a0One of the ridiculous secrets about QuestionPro is that it&#8217;s absolutely loaded with high-end features and most of us users don&#8217;t even know it!<\/p>\n<p>One of these features is the ability to use what&#8217;s called &#8220;skip logic&#8221;. \u00a0Skip logic gives you the ability to segment your respondents and then ask them questions based on their previous response.<\/p>\n<p>For example &#8211; say that you&#8217;re doing an online survey with trade show attendees. \u00a0 Some of the trade show attendees are exhibitors and some are just attendees. \u00a0Say you wanted to ask exhibitors one set of questions and the attendees another. \u00a0 You would use the &#8220;<a href=\"https:\/\/www.questionpro.com\/help\/42.html\" target=\"_blank\" rel=\"noopener noreferrer\">skip logic<\/a>&#8221; feature to do this.<\/p>\n<p>For example &#8211; you can have a question that says:<\/p>\n<p><em>Are you an:<br \/>\n<\/em><\/p>\n<ul>\n<li><em>Exhibitor<\/em><\/li>\n<li><em>Attendee<\/em><\/li>\n<\/ul>\n<p>If they say that they are an exhibitor, you can ask them a series of exhibitor questions and if they say that they are an attendee, you can route them to an attendee-centered set of questions. \u00a0And if you really wanted to get fancy about it, you can send them each to different surveys altogether. \u00a0That is ridiculously powerful.<\/p>\n<p><strong>Three Benefits to using skip logic<\/strong><\/p>\n<ol>\n<li>Personalized experience. \u00a0When you use skip logic, your respondents get a more personalized survey experience. \u00a0Skip logic gives you the ability to ask questions based on their previous responses and that keeps respondents engaged more likely to complete the survey.<\/li>\n<li>Shorter surveys. \u00a0When you use skip logic, you create a shorter survey because not every respondent has to answer every question. And this also increases response and completion rates.<\/li>\n<li>Better segmentation. \u00a0My favorite reason to use skip logic is to give you better segmentation data. \u00a0Skip logic reduces the likelihood that people will provide false answers to questions that don&#8217;t really apply to them.<\/li>\n<\/ol>\n<p>If you haven&#8217;t tried the skip logic and branching questions &#8211; give them a shot for your next survey. \u00a0You&#8217;ll find that both you and your respondents will benefit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if you could survey multiple segments at once? If you&#8217;re only using online surveys to gather basic data, you&#8217;re [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[250,203],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Customize Your Online Surveys Using Logic Questions | QuestionPro<\/title>\n<meta name=\"description\" content=\"What if you could survey multiple segments at once? If you&#039;re only using online surveys to gather basic data, you&#039;re going to love this article. \u00a0One of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/how-to-customize-your-online-surveys-using-logic-questions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Customize Your Online Surveys Using Logic Questions | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"What if you could survey multiple segments at once? If you&#039;re only using online surveys to gather basic data, you&#039;re going to love this article. \u00a0One of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/how-to-customize-your-online-surveys-using-logic-questions\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-14T13:00:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2012\/03\/istock_000005985927xsmall-300x218.jpg\" \/>\n<meta name=\"author\" content=\"Ivana Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivana Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/how-to-customize-your-online-surveys-using-logic-questions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/how-to-customize-your-online-surveys-using-logic-questions\/\"},\"author\":{\"name\":\"Ivana Taylor\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244\"},\"headline\":\"How to Customize Your Online Surveys Using Logic Questions\",\"datePublished\":\"2012-03-14T13:00:19+00:00\",\"dateModified\":\"2012-03-14T13:00:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/how-to-customize-your-online-surveys-using-logic-questions\/\"},\"wordCount\":364,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Consumer Insights\",\"Market Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/how-to-customize-your-online-surveys-using-logic-questions\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/how-to-customize-your-online-surveys-using-logic-questions\/\",\"name\":\"How to Customize Your Online Surveys Using Logic Questions | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2012-03-14T13:00:19+00:00\",\"dateModified\":\"2012-03-14T13:00:19+00:00\",\"description\":\"What if you could survey multiple segments at once? 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