{"id":5421,"date":"2012-03-12T05:07:38","date_gmt":"2012-03-12T13:07:38","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=5421"},"modified":"2023-07-17T09:33:17","modified_gmt":"2023-07-17T09:33:17","slug":"online-survey-as-trade-show-lead-qualification-and-collection","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/online-survey-as-trade-show-lead-qualification-and-collection\/","title":{"rendered":"Online Survey as Trade Show Lead Qualification and Collection"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5422 size-medium\" title=\"SurveyPocketScreenShot\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2012\/03\/surveypocketscreenshot-236x300.png\" alt=\"image\" width=\"236\" height=\"300\" \/>Are you going to a trade show any time soon? \u00a0At the risk of having trade show administrators send me nasty emails, I&#8217;m going to recommend that you pass on the expensive lead collection system and use your online survey software instead.<\/p>\n<p>You may not have considered using your online survey software before, but when you think about it &#8211; that&#8217;s exactly what it is.<\/p>\n<p style=\"text-align: center;\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/lead-generation-survey\/\">Lead Generation Survey<\/a><\/p>\n<p><strong>How to get started<\/strong><\/p>\n<p><strong>Create a qualification &#8220;survey&#8221; &#8211;\u00a0<\/strong>Your first step is to create a lead generation form as an online survey. \u00a0Here are a few suggestions that you can use:<\/p>\n<ul>\n<li>Product application (make a list of potential applications to your product)<\/li>\n<li>Service industry (Make a list of industries that your lead might be in)<\/li>\n<li>Number of units that you use in a year (this is good for product companies)<\/li>\n<li>What feature is most important to you and least important to you (Use the Max-Diff question type)<\/li>\n<\/ul>\n<p>These are just a few suggestions to use. \u00a0Overall you want to keep it short and sweet.<\/p>\n<p>One complaint about using a survey as a lead collection tool has been that it takes too long. \u00a0This is absolutely true. \u00a0But this is where I break away from a lot of folks because I am not into collecting TONS of unqualified leads, I&#8217;m more interested in collecting quality leads that we can build long term sales relationships with.<\/p>\n<p><strong>Use your iPad<\/strong><\/p>\n<p>Every QuestionPro account comes with a free iPad license that you can use to collect leads at your next trade show. \u00a0Use the SurveyPocket App on your iPad. \u00a0This means that you don&#8217;t need an internet connection to collect leads &#8211; just an iPad.<\/p>\n<p>You can also put the SurveyPocket app on your mobile device &#8211; and give your trade show team the ability to collect feedback and build their list while walking the show!<\/p>\n<p>Have you already used your QuestionPro online survey software as a lead collection tool? \u00a0Leave a comment and tell us all about it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you going to a trade show any time soon? \u00a0At the risk of having trade show administrators send me [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[1020,1021],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Survey as Trade Show Lead Qualification and Collection | QuestionPro<\/title>\n<meta name=\"description\" content=\"Are you going to a trade show any time soon? \u00a0At the risk of having trade show administrators send me nasty emails, I&#039;m going to recommend that you pass\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/online-survey-as-trade-show-lead-qualification-and-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Survey as Trade Show Lead Qualification and Collection | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Are you going to a trade show any time soon? 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