{"id":5425,"date":"2012-03-19T05:00:46","date_gmt":"2012-03-19T13:00:46","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=5425"},"modified":"2012-03-19T05:00:46","modified_gmt":"2012-03-19T13:00:46","slug":"how-to-use-custom-variables-to-make-online-surveys-a-breeze","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/how-to-use-custom-variables-to-make-online-surveys-a-breeze\/","title":{"rendered":"How to Use Custom Variables to Make Online Surveys a Breeze"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5428 size-medium\" title=\"web developer\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2012\/03\/web-developer-294x300.gif\" alt=\"image\" width=\"294\" height=\"300\" \/>If you&#8217;re doing online customer satisfaction surveys, then you&#8217;re going to want to take advantage of the QuestionPro custom variables features.<\/p>\n<p><strong>What are custom variables?<\/strong><\/p>\n<p>Custom variables are most useful on surveys where you have a customer list that you upload and email using the survey invitation feature. \u00a0You get to determine exactly what the custom variables are. \u00a0For example, your custom variables can be pre-determined customer segments so that you don&#8217;t have to ask the respondent to fill those out.<\/p>\n<p>Raid your customer database for custom variables and pre-populate your survey invitations with them. <a href=\"https:\/\/www.questionpro.com\/help\/131.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0Custom variables<\/a> like your customers&#8217; latest transaction or last purchase can be included to remind respondents what you&#8217;re asking them about.<\/p>\n<p>QuestionPro offers 255 custom variables which can contain up to 128 characters. \u00a0 \u00a0This frees you up to really get to customize your respondents&#8217; experience with your<\/p>\n<p><strong>How to use custom variables<\/strong><\/p>\n<p>If you&#8217;re doing Net Promoter Score, to measure customer satisfaction performance by transaction &#8211; then custom variables are the answer for you. \u00a0Simply pre-populate your customer list with variables such as the transactions that your list has done, their sales rep or branch location. \u00a0You have up to 255 items to use to segment and categorize your customers &#8212; so be sure to use them all up.<\/p>\n<p><strong>Segment your responses<\/strong><\/p>\n<p>Custom variables allow you to take segmentation to a whole new level. \u00a0Now you can segment your respondents based not only on how they answer questions, but on the custom variables that are connected to each of their email invitation records.<\/p>\n<p>When you&#8217;re ready to analyze responses, create segment groups using the group segmentation tool. \u00a0This way you can compare and contrast each group&#8217;s responses.<\/p>\n<p><strong>Use with your own email service provider<\/strong><\/p>\n<p>You can integrate the custom variables with your email service provider. \u00a0Every survey that you create will have a unique URL. To include other data to be captured along with the survey data you just need to add the ext_ref parameter to the URL. \u00a0 For example:<\/p>\n<p>https:\/\/www.questionpro.com\/t\/AIZBjs6?ext_ref=xxxx, \u00a0 \u00a0Simply replace xxxx with your unique id for the respondent.<\/p>\n<p>Use custom variables on your next online survey and make better business decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re doing online customer satisfaction surveys, then you&#8217;re going to want to take advantage of the QuestionPro custom variables [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[284,428,1022],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Custom Variables to Make Online Surveys a Breeze | QuestionPro<\/title>\n<meta name=\"description\" content=\"If you&#039;re doing online customer satisfaction surveys, then you&#039;re going to want to take advantage of the QuestionPro custom variables features. What are\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/how-to-use-custom-variables-to-make-online-surveys-a-breeze\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Custom Variables to Make Online Surveys a Breeze | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"If you&#039;re doing online customer satisfaction surveys, then you&#039;re going to want to take advantage of the QuestionPro custom variables features. 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