{"id":54904,"date":"2018-03-07T07:45:06","date_gmt":"2018-03-07T15:45:06","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=54904"},"modified":"2024-01-15T08:03:47","modified_gmt":"2024-01-15T08:03:47","slug":"weather-impacts-consumer-buying-behavior","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/weather-impacts-consumer-buying-behavior\/","title":{"rendered":"How Weather Impacts Consumer Buying Behavior"},"content":{"rendered":"\n<p><i><span style=\"font-weight: 400;\">March winds and April showers bring forth May flowers. If the groundhog sees his shadow, it means 6 more weeks of winter.<\/span><\/i><span style=\"font-weight: 400;\"> While these old wives tales may seem ridiculous to some, (these people probably live in San Diego, which was voted <\/span><a href=\"https:\/\/realestate.usnews.com\/real-estate\/slideshows\/the-20-best-places-to-live-in-the-us-for-the-weather?slide=21\"><span style=\"font-weight: 400;\">best weather in the U.S.<\/span><\/a><span style=\"font-weight: 400;\">) the weather has a huge influence on <a href=\"https:\/\/www.questionpro.com\/blog\/consumer-behavior-definition\/\">consumer behavior<\/a>, and the effects are much more extensive than the obvious rain boot and snow shovel examples. Weather affects consumers\u2019 mood, which influences <a href=\"https:\/\/www.questionpro.com\/blog\/impulsive-buying\/\">impulsive buying<\/a> behavior and dictates where they purchase, what they purchase, and how much they are willing to spend. <\/span><\/p>\n\n\n\n<p><b>BUYING METHOD<\/b><span style=\"font-weight: 400;\"> Not surprisingly, inclement weather keeps people at home, thus hurting brick-and-mortar stores\u2019 traffic, which is a gain for online retailers. <\/span><a href=\"https:\/\/www.richrelevance.com\/blog\/2012\/08\/15\/what-happens-with-online-shopping-when-it-rains\/\"><span style=\"font-weight: 400;\">One study found<\/span><\/a><span style=\"font-weight: 400;\"> that cold or rainy days boost traffic to clothing, home, furniture and wholesale retailers by 12% compared to warm or sunny days. Conversely, on warm and sunny days, brick-and-mortar stores do more sales. <\/span><\/p>\n\n\n\n<p><b>PURCHASE PRICE<\/b><span style=\"font-weight: 400;\"> Whether it\u2019s sunshine, temperature, rain or snow, weather influences consumers\u2019 moods. A <\/span><a href=\"http:\/\/www.weatherunlocked.com\/resources\/the-effect-of-weather-on-consumer-spending?q=download\"><span style=\"font-weight: 400;\">Canadian study<\/span><\/a><span style=\"font-weight: 400;\"> revealed that exposure to sunlight dramatically increased levels of consumption, as well as the amount spent per item. The <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\">research<\/a> showed consumers were willing to pay 37% more for green tea and 56% more for a gym membership after being exposed to sunlight. In cloudy conditions, consumers are more likely to spend more on alcohol, tobacco, and coffee. <\/span><\/p>\n\n\n\n<p><b>PRODUCT DEMAND <\/b><span style=\"font-weight: 400;\">Weather prompts sales of certain products. &nbsp;Aside from the obvious seasonal sales of swimwear and sunblock during the summer and coats and boots in the winter, there are other products that get more attention when the weather changes. According to a <\/span><span style=\"font-weight: 400;\">study<\/span><span style=\"font-weight: 400;\">, when temperatures hit about 65 degrees in the U.K., grocery stores see a 22% increase in the sales of carbonated drinks and a 20% decrease in juice sales. In the U.S., a one-degree drop in temperature can trigger sales of soup, oatmeal and lip balm. <\/span><\/p>\n\n\n\n<p><b>USE THE WEATHER<\/b><span style=\"font-weight: 400;\"> Rain or shine, it\u2019s clear that the weather can make a difference when it comes to generating revenue, and smart companies are using this knowledge to their advantage. Pantene is one such company; by <\/span><span style=\"font-weight: 400;\">teaming up with the Weather Channel<\/span><span style=\"font-weight: 400;\"> to create a campaign around products geared towards frizzy hair during humid days, they saw a sales increase of 24%. &nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Select your respondents<\/strong><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">QuestionPro Audience provides our clients with access to more than 22 million active respondents, who are strategically recruited to participate in quantitative research and live discussions. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research. With industry knowledge and innovative tools, QuestionPro Audience always meets the rigorous demands of our clients. <\/span><a href=\"https:\/\/www.questionpro.com\/audience\/signup.html\"><span style=\"font-weight: 400;\">Contact us for your next research project.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>March winds and April showers bring forth May flowers. If the groundhog sees his shadow, it means 6 more weeks [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":54915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[206,304,341],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Weather Impacts Consumer Buying Behavior | QuestionPro<\/title>\n<meta name=\"description\" content=\"It&#039;s natural that weather brings about changes in the behavior of all plants and animals. Consumers too are impacted by weather conditions. Here&#039;s how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/weather-impacts-consumer-buying-behavior\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Weather Impacts Consumer Buying Behavior | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"It&#039;s natural that weather brings about changes in the behavior of all plants and animals. Consumers too are impacted by weather conditions. Here&#039;s how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/weather-impacts-consumer-buying-behavior\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-07T15:45:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-15T08:03:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/03\/weather_consumer_Blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rudly Raphael\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rudly Raphael\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/weather-impacts-consumer-buying-behavior\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/weather-impacts-consumer-buying-behavior\/\"},\"author\":{\"name\":\"Rudly Raphael\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e9972a48d9213a991f249cac45a2322f\"},\"headline\":\"How Weather Impacts Consumer Buying Behavior\",\"datePublished\":\"2018-03-07T15:45:06+00:00\",\"dateModified\":\"2024-01-15T08:03:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/weather-impacts-consumer-buying-behavior\/\"},\"wordCount\":457,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Audience\",\"Business\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/weather-impacts-consumer-buying-behavior\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/weather-impacts-consumer-buying-behavior\/\",\"name\":\"How Weather Impacts Consumer Buying Behavior | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2018-03-07T15:45:06+00:00\",\"dateModified\":\"2024-01-15T08:03:47+00:00\",\"description\":\"It's natural that weather brings about changes in the behavior of all plants and animals. 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