{"id":5499,"date":"2012-04-16T08:47:16","date_gmt":"2012-04-16T16:47:16","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=5499"},"modified":"2012-04-16T08:47:16","modified_gmt":"2012-04-16T16:47:16","slug":"how-to-use-qr-codes-in-online-survey-research","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/how-to-use-qr-codes-in-online-survey-research\/","title":{"rendered":"How to Use QR Codes in Online Survey Research"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Quick Response (QR) codes are not new. These are the digital squares that are found nearly everywhere. How do<\/span><span data-preserver-spaces=\"true\">\u00a0QR codes<\/span><span data-preserver-spaces=\"true\">\u00a0relate to <a href=\"https:\/\/www.questionpro.com\/blog\/what-are-online-surveys\/\">online surveys<\/a>? Let&#8217;s take a look at what a QR code is and how it integrates with <a href=\"https:\/\/www.questionpro.com\/article\/survey-research.html\">survey researc<\/a>h.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">What is a QR code?<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">QR codes contain a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. Users then scan the code with their smartphones to visit a website that contains complete information. What companies are now discovering is that QR codes can be a valuable tool for conveying information to customers.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5500 size-full\" title=\"Scanning QR code with mobile phone\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2012\/04\/istock_000019147387xsmall.jpg\" alt=\"image\" width=\"425\" height=\"282\" \/><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">How does the QR code work for surveys?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">QR codes are a great way to embed a link to a survey and reach an audience through the ease of\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.questionpro.com\/mobile\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">mobile surveys<\/span><\/a><span data-preserver-spaces=\"true\">. <\/span><span data-preserver-spaces=\"true\">Companies have the opportunity to reach those individuals through QR code marketing.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">QuestionPro<\/span><span data-preserver-spaces=\"true\">\u00a0QR codes store the URL for the <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">survey<\/a>. You can publish this code in magazines, on signs, business cards, or on any object or medium. To read a QR code, smartphone users need a camera phone equipped with the correct reader application to scan the code. It will open the survey in the phone&#8217;s browser.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Google&#8217;s mobile Android operating system supports QR codes by natively including the barcode scanner (ZXing) on some models, and the browser supports URI redirection. That allows QR Codes to send metadata to existing applications on the device.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A QR code reader is not natively included in an Apple iOS. However, there are more than 50 free apps available with reader and metadata browser redirection capability.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Nokia&#8217;s Symbian operating system contains a barcode scanner, which is able to read QR codes. HP\/Palm&#8217;s WebOS operating system also does not have a native QR code reader, but a reader app named QR deCODEr is available.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">How do I create a QR Code?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Creating a QR code with <a href=\"https:\/\/www.questionpro.com\/\">QuestionPro<\/a><\/span><span data-preserver-spaces=\"true\">\u00a0is easier than you may think. Simply log on to your QuestionPro account and go to &#8220;surveys&#8221; and &#8220;send survey.&#8221; Then proceed to &#8220;invite respondents&#8221; and then &#8220;social media.&#8221; On that screen, you can download the custom <a href=\"https:\/\/www.questionpro.com\/features\/distributed-via-QRcodes.html\">QR code for your survey<\/a>. You then take the QR image and insert it to whatever marketing tool you are creating (email, poster, advertisement) \u2013 just as you would insert an image.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Using QR codes to embed a link to an online survey is a great way to make sure the survey is accessible in many venues at any time. It also assures the survey user does not always need to be located in front of a computer to take the online survey. And with more and more people working and living on their smartphones, accessing <a href=\"https:\/\/www.questionpro.com\/mobile\/mobile-surveys.html\">surveys via mobile devices<\/a> is quickly becoming the wave of the future.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick Response (QR) codes are not new. These are the digital squares that are found nearly everywhere. How do\u00a0QR codes\u00a0relate [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[304,341,191,210],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use QR Codes in Online Survey Research | QuestionPro<\/title>\n<meta name=\"description\" content=\"Quick Response (QR) codes are not new. These are the digital squares that are found nearly everywhere. How do\u00a0QR codes\u00a0relate to online surveys? Let&#039;s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/how-to-use-qr-codes-in-online-survey-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use QR Codes in Online Survey Research | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Quick Response (QR) codes are not new. These are the digital squares that are found nearly everywhere. How do\u00a0QR codes\u00a0relate to online surveys? 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