

{"id":55167,"date":"2018-03-13T06:03:16","date_gmt":"2018-03-13T13:03:16","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=55167"},"modified":"2023-08-30T11:39:37","modified_gmt":"2023-08-30T11:39:37","slug":"stratified-random-sampling","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/","title":{"rendered":"Stratified Random Sampling: Definition, Method and Examples"},"content":{"rendered":"\n<p>Stratified random sampling is a widely used statistical technique in which a population is divided into different subgroups, or strata, based on some shared characteristics. The purpose of stratification is to ensure that each stratum in the sample and to make inferences about specific population subgroups. <a href=\"https:\/\/www.questionpro.com\/blog\/subgroup-analysis\/\">Subgroup analysis<\/a> is crucial for tailoring treatments to specific patient groups, optimizing healthcare outcomes.<\/p>\n\n\n\n<p>This technique is beneficial in cases where the population is heterogeneous, and a simple random sample may not provide accurate results. By dividing the population into strata, researchers can ensure that their sample is representative of the population and avoid <a href=\"https:\/\/www.questionpro.com\/blog\/sampling-bias\/\">sampling biases<\/a>.<\/p>\n\n\n\n<div class=\"tags-wrap\">\n<p class=\"content-index\" style=\"margin-top: 0;\">Content Index<\/p>\n\n<ol style=\"font-weight: 400; margin: 0 30px; line-height: 22px;\">\n \t<li><a href=\"#what_is_stratified_random_sampling?\">What is Stratified Random Sampling?<\/a><\/li>\n \t<li><a href=\"#8_steps_to_conduct_stratified_random_sampling\">8 Steps to Conduct Stratified Random Sampling<\/a><\/li>\n \t<li><a href=\"#types_of_stratified_random_sampling\">Types of Stratified Random Sampling<\/a><\/li>\n \t<li><a href=\"#stratified_random_sampling_examples\">Stratified Random Sampling Examples<\/a><\/li>\n \t<li><a href=\"#advantages_of_stratified_random_sampling\">Advantages of Stratified Random Sampling<\/a><\/li>\n \t<li><a href=\"#when_to_use_stratified_random_sampling?\">When to use Stratified Random Sampling?<\/a><\/li>\n \t<li><a href=\"#conclusion\">Conclusion<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what_is_stratified_random_sampling?\"><strong>What is Stratified Random Sampling?<\/strong><\/h2>\n\n\n\n<p>Stratified random sampling is a type of probability method using which a research organization can branch off the entire population into multiple non-overlapping, homogeneous groups (strata) and randomly choose final members from the various strata for research which reduces cost and improves efficiency. Members in each of these groups should be distinct so that every member of all groups gets an equal opportunity to be selected using simple probability. This sampling method is also called &#8220;random quota sampling.&#8221;<\/p>\n\n\n\n<p>Let&#8217;s consider a situation where a research team seeks opinions about religion among various age groups. Instead of collecting feedback from 326,044,985 U.S citizens, random samples of around 10000 can be selected for research. These 10000 citizens can be divided into groups according to age, i.e., 18-29, 30-39, 40-49, 50-59, and 60 and above. Each stratum will have distinct members and the number of members\u2014age, socioeconomic divisions, nationality, religion, educational achievements, and other classifications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8_steps_to_select_a_stratified_random_sampling\"><strong><b>8 Steps to Conduct Stratified Random Sampling<\/b><\/strong><\/h2>\n\n\n\n<p>The following are the steps to select a stratified random sample:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/03\/stratified-random-sampling-2.jpg.webp\" alt=\"\"\/><\/figure>\n\n\n\n<ol>\n<li><span style=\"font-weight: 400;\">Define the target <\/span><a href=\"https:\/\/www.questionpro.com\/audience\/\"><span style=\"font-weight: 400;\">audience<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/li>\n\n\n\n<li>Recognize the stratification variable or variables and figure out the number of strata to be used. These stratification variables should be in line with the objective of the <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\">research<\/a>. Every additional information decides the stratification variables. For instance, if the objective of the research is to understand all the subgroups, the variables will be related to the subgroups.<\/li>\n\n\n\n<li>Use an already-existent <a href=\"https:\/\/www.questionpro.com\/blog\/sampling-frame\/\">sampling frame<\/a> or create a frame that\u2019s inclusive of all the information of the stratification variable for all the elements in the target audience<span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Make changes after evaluating the sampling frame on the basis of lack of coverage, over-coverage, or grouping.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Considering the entire population, each stratum should be unique and should cover each and every member of the population. Within the stratum, the differences should be minimum, whereas each stratum should be extremely different from one another. Each element of the population should belong to just one stratum.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Assign a random, unique number to each element.<\/span><\/li>\n\n\n\n<li>Figure out the size of each stratum according to your requirement. The numerical distribution amongst all the elements in all the strata will determine the <a href=\"https:\/\/www.questionpro.com\/blog\/types-of-sampling-for-social-research\/\">type of sampling<\/a> to be implemented. It can either be proportional or disproportional <a href=\"https:\/\/www.questionpro.com\/blog\/stratified-sampling\/\">stratified sampling<\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li>The researcher can select random elements from each stratum to form the sample. A minimum of one piece must be chosen from each stratum so that there\u2019s representation from every stratum, but if two elements from each stratum are selected, quickly calculate the <a href=\"https:\/\/www.questionpro.com\/blog\/margin-of-error\/\">error margins<\/a> of the calculation of <a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\">collected data<\/a>.<\/li>\n<\/ol>\n\n\n\n<p>Using this method helps ensure that the sample is representative of the population and reduces <a href=\"https:\/\/www.questionpro.com\/blog\/sampling-error\/\">sampling error<\/a>, leading to more accurate results.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">Learn more: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/simple-random-sampling\/\"><span style=\"font-weight: 400;\">Simple Random Sampling<\/span><\/a> &amp; <a href=\"https:\/\/www.questionpro.com\/blog\/purposive-sampling\/\">Purposive Sampling<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types_of_stratified_random_sampling\"><strong>Types of Stratified Random Sampling<\/strong><\/h2>\n\n\n\n<ul>\n<li> <b style=\"font-family: Raleway, sans-serif; font-size: 20px;\">Proportionate Sampling:<\/b> <\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">In this approach, each stratum <a href=\"https:\/\/www.questionpro.com\/blog\/determining-sample-size\/\">sample size<\/a> is directly proportional to the population size of the entire population of strata. That means each strata <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-online-research-sample\/\"><span style=\"font-weight: 400;\">sample<\/span><\/a><span style=\"font-weight: 400;\"> has the same sampling fraction.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><b>Proportionate Stratified Random Sampling Formula:<\/b><span style=\"font-weight: 400;\"> n<\/span><span style=\"font-weight: 400;\"><sub>h<\/sub><\/span><span style=\"font-weight: 400;\"> = ( N<\/span><span style=\"font-weight: 400;\"><sub>h<\/sub><\/span><span style=\"font-weight: 400;\"> \/ N ) * n<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>n<\/strong><strong><sub>h<\/sub><\/strong>= Sample size for h<\/span><span style=\"font-weight: 400;\"><sup>th<\/sup><\/span><span style=\"font-weight: 400;\"> stratum <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>N<sub>h<\/sub><\/strong>= Population size for h<\/span><span style=\"font-weight: 400;\"><sup>th<\/sup><\/span><span style=\"font-weight: 400;\"> stratum<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>N<\/strong> = Size of entire population<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>n<\/strong> = Size of entire sample<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you have four strata with 500, 1000, 1500, and 2000 respective sizes, the research organization selects \u00bd as the sampling fraction. A researcher must choose 250, 500, 750, and 1000 members from the separate stratum.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><span style=\"font-weight: 400;\">Stratum<\/span><\/td><td><span style=\"font-weight: 400;\">A<\/span><\/td><td><span style=\"font-weight: 400;\">B<\/span><\/td><td><span style=\"font-weight: 400;\">C<\/span><\/td><td><span style=\"font-weight: 400;\">D<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Population Size<\/span><\/td><td><span style=\"font-weight: 400;\">500<\/span><\/td><td><span style=\"font-weight: 400;\">1000 <\/span><\/td><td><span style=\"font-weight: 400;\">1500<\/span><\/td><td><span style=\"font-weight: 400;\">2000<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Sampling Fraction<\/span><\/td><td><span style=\"font-weight: 400;\">1\/2<\/span><\/td><td><span style=\"font-weight: 400;\">1\/2<\/span><\/td><td><span style=\"font-weight: 400;\">1\/2<\/span><\/td><td><span style=\"font-weight: 400;\">1\/2<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Final Sampling Size Results<\/span><\/td><td><span style=\"font-weight: 400;\">250<\/span><\/td><td><span style=\"font-weight: 400;\">500<\/span><\/td><td><span style=\"font-weight: 400;\">750<\/span><\/td><td><span style=\"font-weight: 400;\">1000<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Irrespective of the sample size of the population, the sampling fraction will remain uniform across all the strata.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">Learn more: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/systematic-sampling\/\"><span style=\"font-weight: 400;\">Systematic Sampling<\/span><\/a><\/p>\n\n\n\n<ul>\n<li><b style=\"font-family: Raleway, sans-serif; font-size: 20px;\">Disproportionate Sampling:<\/b> <\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">T<\/span>he sampling<span style=\"font-weight: 400;\"> fraction is the primary differentiating factor between proportionate and disproportionate stratified random sampling. In excessive sampling, each stratum will have a different sampling fraction. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The success of this sampling method depends on the researcher\u2019s precision at fraction allocation. If the allotted fractions aren\u2019t accurate, the results may be biased due to the overrepresented or underrepresented strata. &nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><span style=\"font-weight: 400;\">Stratum<\/span><\/td><td><span style=\"font-weight: 400;\">A<\/span><\/td><td><span style=\"font-weight: 400;\">B<\/span><\/td><td><span style=\"font-weight: 400;\">C<\/span><\/td><td><span style=\"font-weight: 400;\">D<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Population Size<\/span><\/td><td><span style=\"font-weight: 400;\">500<\/span><\/td><td><span style=\"font-weight: 400;\">1000 <\/span><\/td><td><span style=\"font-weight: 400;\">1500<\/span><\/td><td><span style=\"font-weight: 400;\">2000<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Sampling Fraction<\/span><\/td><td><span style=\"font-weight: 400;\">1\/2<\/span><\/td><td><span style=\"font-weight: 400;\">1\/3<\/span><\/td><td><span style=\"font-weight: 400;\">1\/4<\/span><\/td><td><span style=\"font-weight: 400;\">1\/5<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Final Sampling Size Results<\/span><\/td><td><span style=\"font-weight: 400;\">250<\/span><\/td><td><span style=\"font-weight: 400;\">333<\/span><\/td><td><span style=\"font-weight: 400;\">375<\/span><\/td><td><span style=\"font-weight: 400;\">400<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">Learn more: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/cluster-sampling\/\"><span style=\"font-weight: 400;\">Cluster Sampling<\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stratified_random_sampling_examples\"><strong>Stratified Random Sampling Examples<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Researchers and statisticians use stratified random sampling to analyze relationships between two or more strata. As stratified random sampling involves multiple layers or strata, it\u2019s crucial to calculate the strata before calculating the sample value.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">Learn more: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-market-research\/\"><span style=\"font-weight: 400;\">Quantitative Market Research<\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Following is a classic stratified random sampling example: <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let&#8217;s say 100 (N<sub>h<\/sub>) students of a school having 1000 (N) students were asked questions about their favorite subject. It\u2019s a fact that the students of the 8th grade will have different subject preferences than the students of the 9th grade. For the survey to deliver precise results, the ideal manner is to divide each step into various strata. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s a table of the number of students in each grade:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><span style=\"font-weight: 400;\">Grade<\/span><\/td><td><span style=\"font-weight: 400;\">Number of students (n)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">5<\/span><\/td><td><span style=\"font-weight: 400;\">150<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">6<\/span><\/td><td><span style=\"font-weight: 400;\">250<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">7<\/span><\/td><td><span style=\"font-weight: 400;\">300<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">8<\/span><\/td><td><span style=\"font-weight: 400;\">200<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">9<\/span><\/td><td><span style=\"font-weight: 400;\">100<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Calculate the sample of each grade using the formula:<\/span><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><span style=\"font-weight: 400;\">Stratified Sample (n<\/span><span style=\"font-weight: 400;\"><sub>5<\/sub><\/span><span style=\"font-weight: 400;\">) = 100 \/ 1000 * 150 = 15 <\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Stratified Sample (n<\/span><span style=\"font-weight: 400;\"><sub>6<\/sub><\/span><span style=\"font-weight: 400;\">) = 100 \/ 1000 * 250 = 25<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Stratified Sample (n<\/span><span style=\"font-weight: 400;\"><sub>7<\/sub><\/span><span style=\"font-weight: 400;\">) = 100 \/ 1000 * 300 = 30<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Stratified Sample (n<\/span><span style=\"font-weight: 400;\"><sub>8<\/sub><\/span><span style=\"font-weight: 400;\">) = 100 \/ 1000 * 200 = 20<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Stratified Sample (n<\/span><span style=\"font-weight: 400;\"><sub>9<\/sub><\/span><span style=\"font-weight: 400;\">) = 100 \/ 1000 * 100 = 10<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">Learn more: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/convenience-sampling\/\"><span style=\"font-weight: 400;\">Convenience Sampling<\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"advantages_of_stratified_random_sampling\"><strong>Advantages of&nbsp;Stratified Random Sampling<\/strong><\/h2>\n\n\n\n<p>Stratified random sampling is a statistical technique that offers several advantages over other methods. Some of the critical benefits include the following:<\/p>\n\n\n\n<ul>\n<li>Better accuracy in results in comparison to other <a href=\"https:\/\/www.questionpro.com\/blog\/probability-sampling\/\">probability sampling<\/a> methods such as&nbsp;cluster sampling,&nbsp;simple random sampling,&nbsp;and systematic sampling&nbsp;or <a href=\"https:\/\/www.questionpro.com\/blog\/non-probability-sampling\/\">non-probability<\/a> methods such as&nbsp;convenience sampling. This accuracy will be dependent on the distinction of various strata.<\/li>\n\n\n\n<li>Convenient to train a team to stratify a sample due to the exactness of the nature of this sampling technique.<\/li>\n\n\n\n<li>Due to statistical accuracy of this method, smaller sample sizes can also retrieve highly useful results for a researcher.<\/li>\n\n\n\n<li>This sampling technique covers maximum population as the researchers have complete charge over the strata division.<\/li>\n\n\n\n<li>Health surveys can benefit from this method to represent the population concerning health status, disease prevalence, or risk factors.<\/li>\n<\/ul>\n\n\n\n<p>Stratified random sampling is a valuable and efficient method for a population with distinct subgroups. Its ability to increase precision, represent each subgroup proportionately, control for bias, save costs, and improve data quality make it a valuable tool for researchers in many fields.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Learn more: <a href=\"https:\/\/www.questionpro.com\/blog\/cluster-sampling-vs-stratified-sampling\/\">Cluster Sampling vs Stratified Sampling<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when_to_use_stratified_random_sampling?\"><strong>When to use Stratified Random Sampling?<\/strong><\/h2>\n\n\n\n<p>Stratified random sampling should be used when the population under study has distinct subgroups, and the goal is to make inferences about each subgroup or the population as a whole. This technique is beneficial when:<\/p>\n\n\n\n<ol>\n<li><span style=\"font-weight: 400;\">Stratified random sampling is a<\/span> highly<span style=\"font-weight: 400;\"> productive method sampling in situations where the researcher intends to focus only on&nbsp;specific strata from the available <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/population-data\/\"><span style=\"font-weight: 400;\">population data<\/span><\/a><span style=\"font-weight: 400;\">. This way, the desired characteristics of the strata can be found in the <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/\"><span style=\"font-weight: 400;\">survey sample<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Researchers rely on this sampling method in cases where they intend to establish a relationship between two or more different strata. If this comparison is conducted using <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/simple-random-sampling\/\"><span style=\"font-weight: 400;\">simple random sampling<\/span><\/a><span style=\"font-weight: 400;\">, there is a higher likelihood of the target groups not being equally represented.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Samples with a population which are difficult to access or contact<\/span> can be quickly <span style=\"font-weight: 400;\">involved in the research process using the stratified random sampling technique.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The accuracy of statistical results is higher than simple random sampling since the elements of the sample and chosen from relevant strata. The diversification within the strata will be much lesser than the diversification in the target population. Due to the accuracy involved, the required sample size will <\/span>be much lesser, which will help researchers save time and effort<span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li>Public opinion polls often use stratified random sampling to represent the population concerning demographic characteristics such as region, political affiliation, or age.<\/li>\n<\/ol>\n\n\n\n<p class=\"has-text-align-center\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/survey-sampling\/\">Survey Sampling<\/a><\/p>\n\n\n\n<p>Stratified random sampling is practical when the population has distinct subgroups, and the goal is to make inferences about each subgroup or the population as a whole.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Read more about Sampling:<\/strong><\/span><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/types-of-sampling-for-social-research\/\"><span style=\"font-weight: 400;\">Sampling Methods<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/consecutive-sampling\/\"><span style=\"font-weight: 400;\">Consecutive Sampling<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/quota-sampling\/\"><span style=\"font-weight: 400;\">Quota Sampling<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/snowball-sampling\/\"><span style=\"font-weight: 400;\">Snowball Sampling<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Stratified random sampling is essential for researchers as it helps increase the results&#8217; validity and reliability. Using QuestionPro, you can use its built-in sampling tools to ensure that your sample is representative of the population. You can also use QuestionPro&#8217;s analytics tools to analyze your data, including descriptive statistics, crosstabulation, and <a href=\"https:\/\/www.questionpro.com\/blog\/regression-analysis\/\">regression analysis<\/a>.<\/p>\n\n\n\n<p>Overall, QuestionPro provides an effective platform for conducting stratified random sampling studies, allowing you to ensure that your sample is representative of your population and to analyze your data in a user-friendly environment.<\/p>\n\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=Workforce&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/55167&amp;lang=en&amp;cat=audience|market-research\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Stratified random sampling is a widely used statistical technique in which a population is divided into different subgroups, or strata, [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":778978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[206,203],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stratified Random Sampling: Definition, Method and Examples<\/title>\n<meta name=\"description\" content=\"Stratified random sampling is a type of probability sampling using which researchers can divide the entire population into numerous strata.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stratified Random Sampling: Definition, Method and Examples\" \/>\n<meta property=\"og:description\" content=\"Stratified random sampling is a type of probability sampling using which researchers can divide the entire population into numerous strata.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-13T13:03:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T11:39:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/03\/Stratified-Random-Sampling.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dan Fleetwood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan Fleetwood\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/\"},\"author\":{\"name\":\"Dan Fleetwood\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/7499f480697eead5b63ef9be6311175a\"},\"headline\":\"Stratified Random Sampling: Definition, Method and Examples\",\"datePublished\":\"2018-03-13T13:03:16+00:00\",\"dateModified\":\"2023-08-30T11:39:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/\"},\"wordCount\":1533,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Audience\",\"Market Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/\",\"name\":\"Stratified Random Sampling: Definition, Method and Examples\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2018-03-13T13:03:16+00:00\",\"dateModified\":\"2023-08-30T11:39:37+00:00\",\"description\":\"Stratified random sampling is a type of probability sampling using which researchers can divide the entire population into numerous strata.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Market Research\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/market-research\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Stratified Random Sampling: Definition, Method and Examples\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/7499f480697eead5b63ef9be6311175a\",\"name\":\"Dan Fleetwood\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7c0b7597fe59354eb716a30cbf2099d3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7c0b7597fe59354eb716a30cbf2099d3?s=96&d=mm&r=g\",\"caption\":\"Dan Fleetwood\"},\"description\":\"President of Research and Insights at QuestionPro, a leader in web-based research technologies, with over 15 years of market research experience.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/dan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stratified Random Sampling: Definition, Method and Examples","description":"Stratified random sampling is a type of probability sampling using which researchers can divide the entire population into numerous strata.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/","og_locale":"en_US","og_type":"article","og_title":"Stratified Random Sampling: Definition, Method and Examples","og_description":"Stratified random sampling is a type of probability sampling using which researchers can divide the entire population into numerous strata.","og_url":"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2018-03-13T13:03:16+00:00","article_modified_time":"2023-08-30T11:39:37+00:00","og_image":[{"width":2100,"height":1254,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/03\/Stratified-Random-Sampling.jpg","type":"image\/jpeg"}],"author":"Dan Fleetwood","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Dan Fleetwood","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/"},"author":{"name":"Dan Fleetwood","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/7499f480697eead5b63ef9be6311175a"},"headline":"Stratified Random Sampling: Definition, Method and Examples","datePublished":"2018-03-13T13:03:16+00:00","dateModified":"2023-08-30T11:39:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/"},"wordCount":1533,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"articleSection":["Audience","Market Research"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/","url":"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/","name":"Stratified Random Sampling: Definition, Method and Examples","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2018-03-13T13:03:16+00:00","dateModified":"2023-08-30T11:39:37+00:00","description":"Stratified random sampling is a type of probability sampling using which researchers can divide the entire population into numerous strata.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/stratified-random-sampling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Market Research","item":"https:\/\/www.questionpro.com\/blog\/category\/market-research\/"},{"@type":"ListItem","position":3,"name":"Stratified Random Sampling: Definition, Method and Examples"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/7499f480697eead5b63ef9be6311175a","name":"Dan Fleetwood","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7c0b7597fe59354eb716a30cbf2099d3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7c0b7597fe59354eb716a30cbf2099d3?s=96&d=mm&r=g","caption":"Dan Fleetwood"},"description":"President of Research and Insights at QuestionPro, a leader in web-based research technologies, with over 15 years of market research experience.","url":"https:\/\/www.questionpro.com\/blog\/author\/dan\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/03\/Stratified-Random-Sampling.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/03\/Stratified-Random-Sampling.jpg","author_info":{"display_name":"Dan Fleetwood","author_link":"https:\/\/www.questionpro.com\/blog\/author\/dan\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/55167"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=55167"}],"version-history":[{"count":36,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/55167\/revisions"}],"predecessor-version":[{"id":810802,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/55167\/revisions\/810802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media\/778978"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=55167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=55167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=55167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}