{"id":5530,"date":"2012-05-09T03:38:31","date_gmt":"2012-05-09T11:38:31","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=5530"},"modified":"2023-08-21T06:05:08","modified_gmt":"2023-08-21T06:05:08","slug":"ways-to-use-data-segmentation-in-the-survey-process","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/","title":{"rendered":"Ways to Use Data Segmentation in the Survey Process"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.questionpro.com\/blog\/istock_000009458297xsmall-3\/\" rel=\"attachment wp-att-5531\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2012\/05\/istock_000009458297xsmall.jpg?w=300\" alt=\"image\" class=\"wp-image-5531\" title=\"iStock_000009458297XSmall\"\/><\/a><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/www.questionpro.com\/help\/119.html\" target=\"_blank\" rel=\"noopener\">Data segmentation<\/a> is one of the most useful tools when creating online surveys. The process helps your business identify opportunities for growth, target communication toward specific audiences, and reduce costs from having multiple survey campaigns. <a href=\"https:\/\/www.questionpro.com\/\">QuestionPro<\/a> has different types of data segmentation grouping options available, including Custom Variable Based and Time Based. Lets look at data segmentation and what it can do for your survey research.<\/p>\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=Surveys&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/5530&amp;lang=en&amp;cat=survey-software\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<p><strong>Segmentation<\/strong> lets you sort responses based on parameters such as question responses, custom variables or time frames. You can access the data segmentation tool within QuestionPro by clicking through Surveys \u2013 Reports \u2013 Advanced \u2013 Analysis \u2013 Grouping\/Segmentation. A maximum of ten segments at a time are allowed.<\/p>\n\n\n\n<p>Once the segmentation is set up, you can add filters to the data segments to allow for analyzing multiple pieces of data. For example, you create one group where the selection criteria chooses \u201cmale,\u201d and the second group where the selection criteria selects \u201cfemale.\u201d A benefit of QuestionPro\u2019s system is that you do not need to create the segments before the survey commences. In fact, the segments may be created anytime during the data collection because it is independent of the process.<\/p>\n\n\n\n<p><strong>Custom Variable Based Grouping<\/strong><\/p>\n\n\n\n<p>QuestionPro allows you to create custom variable segmentation based on the following groups: email list code, external reference variable, and custom variables. An email list code is exactly that \u2013 the email list you use to end out the email survey. It is easy to aggregate custom variables simply by separating the data values with commas.<\/p>\n\n\n\n<p><strong>Time Based Grouping<\/strong><\/p>\n\n\n\n<p>A useful way to segment data is through time-based filters, which allows you to analyze your data based on a particular time frame (e.g. when the survey was completed). Time based grouping can be set up at any point during the data collection process. Simply go to Surveys \u2013 Reports \u2013 Advanced Analysis \u2013 Grouping\/Segmentation. Clicking on the \u201cnew data segment\u201d button lets you name the groups and select the data segment. A helpful feature of QuestionPro\u2019s time based grouping is you can account for different time zones.<\/p>\n\n\n\n<p>Data segmentation can be one of the most helpful tools for analyzing your survey data and getting the most out of the process. The more you can break down the data into categories and understand the responses, the better your information will be and you will be prepared to tackle your businesses\u2019 challenged armed with the most comprehensive information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data segmentation is one of the most useful tools when creating online surveys. The process helps your business identify opportunities [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[187],"tags":[284,1026],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ways to Use Data Segmentation in the Survey Process | QuestionPro<\/title>\n<meta name=\"description\" content=\"Data segmentation is one of the most useful tools when creating online surveys. The process helps your business identify opportunities for growth, target\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ways to Use Data Segmentation in the Survey Process | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Data segmentation is one of the most useful tools when creating online surveys. The process helps your business identify opportunities for growth, target\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-09T11:38:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-21T06:05:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2012\/05\/istock_000009458297xsmall.jpg?w=300\" \/>\n<meta name=\"author\" content=\"Ivana Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivana Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/\"},\"author\":{\"name\":\"Ivana Taylor\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244\"},\"headline\":\"Ways to Use Data Segmentation in the Survey Process\",\"datePublished\":\"2012-05-09T11:38:31+00:00\",\"dateModified\":\"2023-08-21T06:05:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/\"},\"wordCount\":413,\"commentCount\":52,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"keywords\":[\"Best Practice\",\"data segmentation\"],\"articleSection\":[\"Surveys\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/\",\"name\":\"Ways to Use Data Segmentation in the Survey Process | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2012-05-09T11:38:31+00:00\",\"dateModified\":\"2023-08-21T06:05:08+00:00\",\"description\":\"Data segmentation is one of the most useful tools when creating online surveys. The process helps your business identify opportunities for growth, target\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Surveys\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/survey-software\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ways to Use Data Segmentation in the Survey Process\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244\",\"name\":\"Ivana Taylor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d23fe73ba92b9a95ce057e280755df6b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d23fe73ba92b9a95ce057e280755df6b?s=96&d=mm&r=g\",\"caption\":\"Ivana Taylor\"},\"description\":\"Ivana Taylor provides DIY Marketing advice, marketing trends and marketing how-to tips and strategies for small business owners and CEOs.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/thirdforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ways to Use Data Segmentation in the Survey Process | QuestionPro","description":"Data segmentation is one of the most useful tools when creating online surveys. The process helps your business identify opportunities for growth, target","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/","og_locale":"en_US","og_type":"article","og_title":"Ways to Use Data Segmentation in the Survey Process | QuestionPro","og_description":"Data segmentation is one of the most useful tools when creating online surveys. The process helps your business identify opportunities for growth, target","og_url":"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2012-05-09T11:38:31+00:00","article_modified_time":"2023-08-21T06:05:08+00:00","og_image":[{"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2012\/05\/istock_000009458297xsmall.jpg?w=300"}],"author":"Ivana Taylor","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Ivana Taylor","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/"},"author":{"name":"Ivana Taylor","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244"},"headline":"Ways to Use Data Segmentation in the Survey Process","datePublished":"2012-05-09T11:38:31+00:00","dateModified":"2023-08-21T06:05:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/"},"wordCount":413,"commentCount":52,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"keywords":["Best Practice","data segmentation"],"articleSection":["Surveys"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/","url":"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/","name":"Ways to Use Data Segmentation in the Survey Process | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2012-05-09T11:38:31+00:00","dateModified":"2023-08-21T06:05:08+00:00","description":"Data segmentation is one of the most useful tools when creating online surveys. The process helps your business identify opportunities for growth, target","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/ways-to-use-data-segmentation-in-the-survey-process\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Surveys","item":"https:\/\/www.questionpro.com\/blog\/category\/survey-software\/"},{"@type":"ListItem","position":3,"name":"Ways to Use Data Segmentation in the Survey Process"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244","name":"Ivana Taylor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d23fe73ba92b9a95ce057e280755df6b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d23fe73ba92b9a95ce057e280755df6b?s=96&d=mm&r=g","caption":"Ivana Taylor"},"description":"Ivana Taylor provides DIY Marketing advice, marketing trends and marketing how-to tips and strategies for small business owners and CEOs.","url":"https:\/\/www.questionpro.com\/blog\/author\/thirdforce\/"}]}},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Ivana Taylor","author_link":"https:\/\/www.questionpro.com\/blog\/author\/thirdforce\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/5530"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/128"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=5530"}],"version-history":[{"count":2,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/5530\/revisions"}],"predecessor-version":[{"id":808866,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/5530\/revisions\/808866"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=5530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=5530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=5530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}