{"id":55675,"date":"2018-03-28T09:07:59","date_gmt":"2018-03-28T16:07:59","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=55675"},"modified":"2023-03-01T05:33:57","modified_gmt":"2023-03-01T05:33:57","slug":"4-ways-wendys-uses-social-media-to-attract-consumers","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/4-ways-wendys-uses-social-media-to-attract-consumers\/","title":{"rendered":"4 Ways Wendy’s Uses Social Media to Attract Consumers"},"content":{"rendered":"

Wendy\u2019s, the third largest burger fast food chain in the world, has been around since 1969. Created by Dave Thomas, and named for his daughter, Melinda (Wendy), it was a brand that was folky and wholesome. By the 1990s, Dave had become a household name, as he had appeared in more than 800 commercials, and a social media survey<\/a> conducted by Wendy\u2019s in the 1990s showed that 90% of Americans knew who he was. By using enhanced technology and digital marketing, they have evolved their brand voice to show a more snarky side, which has really resonated with customers. They\u2019ve even released a mixtape, <\/span>\u201cWe Beefin\u201d<\/span>. Here are 4 examples of times Wendy\u2019s has stepped up their social media presence to engage and attract customers.<\/span><\/p>\n

Select your respondents<\/strong><\/a><\/p>\n

PLAYFUL<\/b><\/p>\n

Wendy\u2019s manages to be self-promoting <\/span>and<\/span><\/i> fun. Their brand voice is clever, casual and funny, and sets them apart from the competition. This isn\u2019t their first, or last, jab at McDonald’s. In their 2018 Super Bowl ad \u201cIceberg\u201d, they used a copy from McDonald\u2019s website against them (\u201cour beef is flash-frozen to seal in fresh flavor\u201d) and urged consumers to \u201cskip the hamburgers at the Frozen Arches\u201d.<\/span><\/p>\n

\"image\"RESPONSIVE<\/b><\/p>\n

Due to the internet, customers today are used to constant and instant accessibility, and Wendy\u2019s is extremely responsive. Wendy\u2019s responds quickly, and seriously, to customers who have complaints, and will even apologize for the delay if it takes them a while to respond.<\/span><\/p>\n

\"image\"INTERACTIVE<\/b><\/p>\n

Carter Wilkerson, a Nevada teen, became a Twitter sensation in 2017 when he went asked Wendy\u2019s a simple question. Wendy\u2019s response set him on a mission, and his campaign hashtag #NuggsForCarter went viral. While he didn\u2019t get 18 million retweets, he did get more than 3.6 million, the record for a single tweet. Wendy\u2019s lifted the 18 million goal and gave him the nuggets anyway. Wendy\u2019s got national exposure, for the price of a year of free nuggets.<\/span><\/p>\n

\"image\"CONSISTENT<\/b><\/p>\n

Wendy\u2019s posts frequently, and maintain the same voice throughout their postings. Consistency is key on social media, both in terms of what you\u2019re posting and how often. Even when they are posting different types of content, their voice is consistent, and in line with the brand as a whole. The long-term consistency allows them to keep their audience engaged, and the momentum going.<\/span><\/p>\n

\"image\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Wendy\u2019s, the third largest burger fast food chain in the world, has been around since 1969. Created by Dave Thomas, […]<\/p>\n","protected":false},"author":102,"featured_media":55741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[206],"tags":[],"yoast_head":"\n4 Ways Wendy's Uses Social Media to Attract Consumers | QuestionPro<\/title>\n<meta name=\"description\" content=\"Social media can kill you or put your brand among the top flyers. 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