{"id":55783,"date":"2018-03-30T09:23:14","date_gmt":"2018-03-30T16:23:14","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=55783"},"modified":"2024-01-26T11:20:27","modified_gmt":"2024-01-26T11:20:27","slug":"stupid-questions-to-avoid-when-writing-a-survey","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/stupid-questions-to-avoid-when-writing-a-survey\/","title":{"rendered":"Stupid Questions To Avoid When Writing A Survey!"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Clich\u00e9s and aphorisms can be both inspirational and educational. Sometimes they are practical for everyday living. Take, for example, the sayings: \u201cThere are no stupid questions\u201d or \u201cThe only stupid question is the one you don\u2019t ask.\u201d<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Select your respondents<\/strong><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In market research, however, clich\u00e9s and aphorism are like sailing on the Titanic. Rest assured this is the case for survey questions. You <\/span><i><span style=\"font-weight: 400;\">can<\/span><\/i><span style=\"font-weight: 400;\"> ask stupid questions and there are questions you <\/span><i><span style=\"font-weight: 400;\">shouldn\u2019t<\/span><\/i><span style=\"font-weight: 400;\"> ask. One of the foundations of market research is based on the collection of accurate data, and a poorly-written questionnaire will likely deliver substandard information. Therefore, expect some very accurate but pointed questions to you by leadership when campaigns or studies miss the mark.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/what-are-open-ended-questions\/\">Open-Ended Questions<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To collect the right data, start by asking the right questions, by avoiding these stupid question types:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Biased\/Leading Questions<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">For this research oversight, we can bring the ole law clich\u00e9: \u201cWhere were you on the night you murdered your spouse?\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For a clear definition of biased\/leading questions,<\/span> <span style=\"font-weight: 400;\">Research Access<\/span><span style=\"font-weight: 400;\"> offers:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cA leading question suggests the answer the survey author is looking for and often unintentionally reflects the author\u2019s bias. As a result, the answers to such questions overstate actual support for the item being researched.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A perfect example today could be:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Are you planning on watching <\/span><i><span style=\"font-weight: 400;\">Black Panther<\/span><\/i><span style=\"font-weight: 400;\">, a film that is both culturally impactful and record-breaking?<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Yes, the movie is outstanding in many ways and deserves meaningful conversations among friends in a coffee shop. How about this question instead:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Are you planning on watching <\/span><i><span style=\"font-weight: 400;\">Black Panther<\/span><\/i><span style=\"font-weight: 400;\">?<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Keep it simple, bringing in one last clich\u00e9.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Double-barreled Questions<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In a mobile device era, it\u2019s a sound approach to make questionnaires shorter, with<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/three-keys-for-designing-effective-mobile-surveys\/\"> <span style=\"font-weight: 400;\">research<\/span><\/a><span style=\"font-weight: 400;\"> showing that for most projects, market researchers can now expect up to 40% response on the small screens of smartphones. It\u2019s just sound to keep it short, period, considering these short-attention-span, media-competitive times.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Still, what often happens in surveys is that researchers will stuff content to compress length. And what we get is two questions masked as one, which is the <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/double-barreled-question\/\"><span style=\"font-weight: 400;\">double-barreled que<\/span>stion<\/a>.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For instance, one might ask:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Where you able to get your soy-skim-tepid-decaf-organic latte on time and did it taste great?<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">When it\u2019s better to break the line into two questions:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Where you able to get your soy-skim-tepid-decaf-organic latte?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Did your soy-skim-tepid-decaf-organic latte taste great?<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">And then maybe give baristas around the world a cyber hug.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Straight-To-Third Date Questions<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Generally speaking, researchers should start surveys with general questions. This allows respondents to get comfortable with the research, open up a bit.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Therefore, personal questions like \u201cWhat is your income?\u201d or socially-sensitive questions should come towards the end of a questionnaire. Think of this approach as being in a relationship with respondents \u2014 with marriage something to engage in down the line.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Yes\/No Questions<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">We mentioned the benefits of simplicity, and this is not the right context to apply this! Yes\/no questions are difficult to answer and can negate context. This also includes either\/or questions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As marketer Jeff Haden<\/span><a href=\"https:\/\/www.inc.com\/jeff-haden\/5-ways-to-ask-the-perfect-question.html\"> <span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\"> in an Inc. article: \u201cEither\/or questions, just like leading questions, assume some answer.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">On a more scientific level, a researcher <\/span><span style=\"font-weight: 400;\">states<\/span><span style=\"font-weight: 400;\"> on avoiding yes\/no questions:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cDecades of research in survey methodology and psychology have shown that people generally tend to avoid saying \u201cno.\u201d In the survey context, this is called <a href=\"https:\/\/www.questionpro.com\/blog\/acquiescence-bias\/\">acquiescence response bias<\/a> and it is a serious threat to data quality.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s face it: people are beings full of experiences and varying degrees of emotion \u2014 so offering scales is a better alternative. Give your respondents a range to give your research precise data.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Double Negative\/Confusing Questions<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">This questionnaire lapse is obvious, but sometimes researchers (just like writers) get so close to a project they overlook the obvious.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">An example would be:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">How do you feel about the following statement? We should <\/span><i><span style=\"font-weight: 400;\">not reduce<\/span><\/i><span style=\"font-weight: 400;\"> government Skynet research.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Instead it should be:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">How do you feel about the following statement? We <\/span><i><span style=\"font-weight: 400;\">should reduce<\/span><\/i><span style=\"font-weight: 400;\"> government Skynet research.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Answers that don\u2019t match questions, indirect questions (or ones without an open-ended\/other option), or mutually inclusive responses (like a line for \u201cspouse\u201d and one for \u201crelative\u201d) will dilute survey data to the point research goes, &#8220;Hasta la vista, baby.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Beyond continued editing, an extra set of eyes is always a sensible idea when crafting a questionnaire. And nothing wrong with reading out loud if it doesn\u2019t annoy your cubicle-neighbor!<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Select your respondents<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Mandatory Questions<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Required questions should be avoided like a North Korean spa. Sure, every question is essential for market research. The thing is, forcing the issue with the dreaded \u201cPlease select an answer\u201d button can likely cause respondents to go on a random-answering spree or even bail on the survey altogether.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As one<\/span><a href=\"https:\/\/www.genroe.com\/blog\/are-these-the-worst-real-customer-survey-questions-youve-seen\/8360\"> <span style=\"font-weight: 400;\">market researcher<\/span><\/a><span style=\"font-weight: 400;\"> put very well:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cRespondents are giving their time and effort to provide information. You are being selfish and fooling yourself by requiring them to respond to all questions.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At the very least, offer an open-ended option. Proceed at your own peril.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/this-or-that-questions\/\">This or that questions<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Adding the \u201cSmart\u201d to Questions<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Even after avoiding these question blunders, here are some parting tips<\/span> <span style=\"font-weight: 400;\">from our research<\/span><span style=\"font-weight: 400;\"> that will enhance your questionnaire for more quality data:<\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Keep your questions as short and concise as possible<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Avoid complex matrices<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Include open-ended questions<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Keep surveys at 20 questions or less<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Offer incentives if possible (which typically result in 10-15% higher response rates)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Start with the essential questions (if they aren\u2019t too personal!)<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">With all of this in mind, you\u2019ll have better results from your research, and more time to get back to life and its clich\u00e9s.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clich\u00e9s and aphorisms can be both inspirational and educational. Sometimes they are practical for everyday living. Take, for example, the [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":55785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[206,203,313],"tags":[589,528],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stupid Questions To Avoid When Writing A Survey! | QuestionPro<\/title>\n<meta name=\"description\" content=\"What makes survey respondents drop out? Stupid questions or the length of the survey or both? 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