{"id":564159,"date":"2008-05-14T17:26:33","date_gmt":"2008-05-14T17:26:33","guid":{"rendered":"http:\/\/questionpro.wordpress.com\/2008\/05\/14\/best_practice_have_an_introduc\/"},"modified":"2023-08-22T05:53:02","modified_gmt":"2023-08-22T05:53:02","slug":"best-practice-have-an-introduction-to-your-survey","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/best-practice-have-an-introduction-to-your-survey\/","title":{"rendered":"How to create an introduction to your survey?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introduction to your survey<\/h2>\n\n\n\n<p>When creating online surveys &#8212; there are a broad set of &#8220;Do&#8217;s&#8221; and &#8220;Don&#8217;ts&#8221;. Having&nbsp;an introduction to your survey is not only a &#8220;Do&#8221; but a &#8220;Must Have&#8221;. Keep in mind that you are asking your customers, users or partners to spend their time and give you feedback. Think about this for a minute &#8212; you are asking someone to spend their time and give feedback for YOU &#8212; In most cases without any real tangible and immediate benefit for them.<\/p>\n\n\n\n<p>One of the easiest ways to build confidence for users to spend 10\/20 minutes of their time is to have an introduction to your survey that describes the <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">survey<\/a> you&#8217;re conducting, explains why you are soliciting feedback and explains your privacy policy and statement.<\/p>\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=Surveys&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/564159&amp;lang=en&amp;cat=consumer-insights|survey-software\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<p>What are the key messages you want to convey in an introduction to your survey? Explain to your users:<\/p>\n\n\n\n<ol>\n<li><b>WHY<\/b> are you conducting the survey? To better understand opinions? Is there a deadline?<\/li>\n\n\n\n<li>How <b>LONG<\/b> will this survey take? You are asking users to spend time &#8212; Have you ever asked someone to spend time with you, without telling them how long?<\/li>\n\n\n\n<li>Your <b>PRIVACY STATEMENT<\/b> &#8211; Who will have access to the data? Is the data anonymous? Will privacy be protected?<\/li>\n\n\n\n<li>Explain clearly any <b>INCENTIVES<\/b> that you may be planning on giving. If you have images, insert an image of the incentive &#8212; This will increase the response rate and participation rate.<\/li>\n\n\n\n<li>Finally, have clear instructions on <b>WHAT TO DO NEXT<\/b>. Make it clear that the user has to hit &#8220;Continue&#8221; or the submit button in order to participate. Explain what to do if users do not want to participate.<\/li>\n<\/ol>\n\n\n\n<p>Think about surveys as inviting someone to spend time with you &#8212; You have to be compelling and authentic enough for someone to spend time giving you feedback. Remember, sloppy surveys = sloppy data + brand dilution. Think about the second part here &#8212; &#8220;Brand Dilution&#8221; &#8212; Not only will you get high dropout rates, your brand will have a negative impact.<\/p>\n\n\n\n<p>Select any of our<a href=\"https:\/\/www.questionpro.com\/survey-templates\/\" target=\"_blank\" rel=\"noopener noreferrer\"> free online survey templates&nbsp;<\/a>and start creating surveys from scratch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction to your survey When creating online surveys &#8212; there are a broad set of &#8220;Do&#8217;s&#8221; and &#8220;Don&#8217;ts&#8221;. Having&nbsp;an introduction [&hellip;]<\/p>\n","protected":false},"author":104,"featured_media":20711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[250,187],"tags":[289,929,377],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to create an introduction to your survey? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Have an introduction to your survey, and trust me you&#039;ll have higher response rate. 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Introduction to your survey will show that you worship respondent time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/best-practice-have-an-introduction-to-your-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2008-05-14T17:26:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-22T05:53:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2016\/03\/bigstock-Close-up-of-a-businessman-offe-101400482.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"656\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robert Hoehn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Hoehn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/best-practice-have-an-introduction-to-your-survey\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/best-practice-have-an-introduction-to-your-survey\/\"},\"author\":{\"name\":\"Robert Hoehn\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/6eb8c211f1c658dfb493beb425cf479e\"},\"headline\":\"How to create an introduction to your survey?\",\"datePublished\":\"2008-05-14T17:26:33+00:00\",\"dateModified\":\"2023-08-22T05:53:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/best-practice-have-an-introduction-to-your-survey\/\"},\"wordCount\":367,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"keywords\":[\"Online Survey Design\",\"Survey Best Practice\",\"Top10\"],\"articleSection\":[\"Consumer Insights\",\"Surveys\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/best-practice-have-an-introduction-to-your-survey\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/best-practice-have-an-introduction-to-your-survey\/\",\"name\":\"How to create an introduction to your survey? | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2008-05-14T17:26:33+00:00\",\"dateModified\":\"2023-08-22T05:53:02+00:00\",\"description\":\"Have an introduction to your survey, and trust me you'll have higher response rate. 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