

{"id":564174,"date":"2009-05-06T14:55:00","date_gmt":"2009-05-06T14:55:00","guid":{"rendered":"http:\/\/questionpro.wordpress.com\/2009\/05\/06\/when_your_survey_data_lies_to\/"},"modified":"2009-05-06T14:55:00","modified_gmt":"2009-05-06T14:55:00","slug":"when_your_survey_data_lies_to","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/when_your_survey_data_lies_to\/","title":{"rendered":"When your survey data lies to you."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" style=\"border: 1px solid;\" src=\"https:\/\/tbn1.google.com\/images?q=tbn:Q1_p9Jb0Sj93YM:http:\/\/www.feelmypain.net\/truth_and_lies_t.gif\" alt=\"image\" width=\"138\" height=\"77\" \/>As Mark Twain famously said &#8211; <a href=\"http:\/\/en.wikipedia.org\/wiki\/Lies,_damned_lies,_and_statistics\">Lies, damn lies and statistics<\/a> &#8211; it is really important to understand the statistics and the modeling behind survey data to make empirical sense of it.<br \/>\nMy brother is doing his EMBA at HaaS &#8211; Berkley and he recently became the class president. Like all good people in leadership positions, he wanted to <a href=\"https:\/\/www.questionpro.com\/\">do a survey<\/a> to gather the opinions of his constituents &#8211; the students! &#8211; Of course he called me (and no &#8211; I did not charge him) &#8211; gave him a free license to QuestionPro. The only unfortunate part was that I ended up being his customer support rep &#8211; How do you tell family to &#8220;Stop wasting my time?&#8221;<br \/>\nAnyways &#8211; I guided him on the questions types (matrix vs. checkbox &#8211; cognitive stress etc.) but then as usual something came to my attention when we were looking at the data. One of the questions they had was:<\/p>\n<div class=\"text\"><b>I&#8217;m most interested in EWMBA experiences centered around (Please select top 3 choices)<\/b><\/div>\n<ul>\n<li>Academic<\/li>\n<li>Alumni<\/li>\n<li>Career<\/li>\n<li>Community service<\/li>\n<li>Networking within EW and other MBA programs<\/li>\n<li>Social &#8211; Families with kids<\/li>\n<li>Social &#8211; Singles\/Couples<\/li>\n<\/ul>\n<p>Here is a screenshot of the pure frequency analysis of that question:<\/p>\n<p>Now this data basically tells you that <b>Career<\/b> is the most important, but <b>Networking<\/b> is also relatively important. Career got about 26% and Networking about 21% &#8211; BUT keep in mind, this was a multiple select question. So, users could choose more than one option &#8212; In such a scenario lets see what the data looks like if we did TURF Analysis (BTW &#8211; If you want to learn more about TURF Analysis &#8211; see <a href=\"https:\/\/www.questionpro.com\/article\/turf-analysis.html\">https:\/\/www.questionpro.com\/article\/turf-analysis.html<\/a>)<\/p>\n<p>So &#8211; if you did a &#8220;Reach&#8221; analysis, as opposed to a regular frequency analysis, you get that almost 80% of the users selected <b>Career<\/b> as one of the options &#8212; This gives you a very clear picture of how you can reach the most # of users &#8211; talk about Career.<br \/>\nThis also helps you in determining Cost\/Benefit analysis. Between Networking and Career, you got almost 100% of the users covered!<br \/>\nFor those of you interested in viewing all the other data, click on the link below:<br \/>\n<a href=\"https:\/\/www.questionpro.com\/userimages\/sub-1\/561282\/13731\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.questionpro.com\/\/userimages\/sub-1\/561282\/13731\/index.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Mark Twain famously said &#8211; Lies, damn lies and statistics &#8211; it is really important to understand the statistics [&hellip;]<\/p>\n","protected":false},"author":104,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[284],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - 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