{"id":57043,"date":"2018-05-02T09:22:18","date_gmt":"2018-05-02T16:22:18","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=57043"},"modified":"2023-07-27T06:56:50","modified_gmt":"2023-07-27T06:56:50","slug":"time-to-team-up-why-partner-marketing-can-help-your-brand","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/time-to-team-up-why-partner-marketing-can-help-your-brand\/","title":{"rendered":"Time to Team Up? How Partner Marketing Can Help Your Brand"},"content":{"rendered":"

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world and should become a part of your marketing plan<\/a>. As with any relationship, it is important to find the right partner for your brand: Can the partner drive sufficient traffic and sales to make it worth your investment? Do your target audiences align? Do your brands have shared values? Here are 4 examples of brands who are utilizing partner marketing to grow their customer base. <\/span><\/p>\n

Select your respondents<\/strong><\/a><\/p>\n

SABRA\/TOSTITOS + LYFT<\/b><\/p>\n

PepsiCo brands Sabra and Tostitos have partnered with Lyft to launch a Cinco de Mayo campaign that offers up to $10 off the ride-hailing service, Lyft. According to Tostito\u2019s <\/span>press release<\/span><\/a>, they have teamed up to help consumers get to and from their Cinco de Mayo celebrations safely. This is a smart move on their part, as Cinco de Mayo has overtaken the Super Bowl and St. Patrick\u2019s Day for beer sales, and tortilla chip sales during the week of May 5th rose 0.5% to <\/span>$98 million in 2016<\/span><\/a>.<\/span><\/p>\n

DISCOVER CHANNEL + SWEDISH FISH<\/b><\/p>\n

The 30th anniversary of Shark Week on Discovery Channel doesn\u2019t debut until July 22nd, but the<\/span> network has already declared Swedish Fish<\/span><\/a> the official candy sponsor of the week-long event. Swedish Fish is celebrating its 75th anniversary, and launching a new product, so the partnership makes sense for both brands. In addition to co-branded packaging and ads, the brands are launching a mobile game next month, \u201cChomped\u201d, which they hope will keep fans engaged and generate excitement leading up to Shark Week\u2019s airing.<\/span><\/p>\n

LEARN ABOUT:<\/strong> Brand health<\/a><\/em><\/p>\n

LYFT + TACO BELL<\/b><\/p>\n

The Sabra\/Tostitos partnership wasn\u2019t Lyft\u2019s first foray into brand partnership. Last year they partnered with Taco Bell to let passengers request a stop at a restaurant drive-thru, generating an 8% increase in weekend customer visits during the 11 p.m. hour. Taco Bell has partnered with mobile apps in the past, such as when they teamed up with <\/span>Airbnb<\/span><\/a> to promote a contest where the winner won a one night \u201csteakcation\u201d and <\/span>OpenTable<\/span><\/a> to promote a new breakfast taco. \u00a0<\/span><\/p>\n

SNICKERS + WRESTLEMANIA<\/b><\/p>\n

Snickers has had a partnership with WWE for 3 years, and is now expanding to WrestleMania as well. WWE is creating custom content for Snickers on their digital and social platforms, where the stars will feature in the popular \u201cYou\u2019re Not You When You\u2019re Hungry\u201d ad campaigns. This partnership can potentially reach new consumers for Snickers, as WrestleMania draws <\/span>tens of thousands of fans<\/span><\/a> every year, with attendance continuing to grow. \u00a0<\/span><\/p>\n

QuestionPro Audience provides our clients with access to more than 22 million active respondents, who are strategically recruited to participate in quantitative research and live discussions. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research. With industry knowledge and innovative tools, QuestionPro Audience always meets the rigorous demands of our clients. Contact for your next research project.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner […]<\/p>\n","protected":false},"author":102,"featured_media":57046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[206,185,205,341],"tags":[335,374,340,821],"yoast_head":"\nTime to Team Up? 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