{"id":57106,"date":"2018-05-04T13:13:50","date_gmt":"2018-05-04T20:13:50","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=57106"},"modified":"2018-05-04T13:13:50","modified_gmt":"2018-05-04T20:13:50","slug":"ten-market-research-myths-that-harm-your-brand","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/ten-market-research-myths-that-harm-your-brand\/","title":{"rendered":"Ten Market Research Myths that Harm Your Brand"},"content":{"rendered":"

Market research is the fuel that propels products, services, and even ideas. In fact, market research might also be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. As award-winning social media scientist and author <\/span>Dan Zarrella<\/span><\/a> once said, \u201cMarketing without data is like driving with your eyes closed.\u201d<\/span><\/p>\n

Unfortunately, nagging myths about market research often stall and crash brands as they navigate shifting times full of digital breakthroughs and sophisticated audiences.<\/span><\/p>\n

By dispelling market research myths, you\u2019ll be halfway on the road to achieving goals that fully activate your customers or clients. You\u2019ll be myth-informed.<\/span><\/p>\n

Create a free account<\/strong><\/a><\/p>\n

The top ten market research myths that can harm your brand<\/b><\/h2>\n

Many myths around market research can harm your brand. Market research<\/a> is an approach and a tool that is used to help overcome marketing challenges. It plays a pivotal role in the decision-making process by providing accurate, relevant, and up-to-date information for decision making. Marketing research helps to identify problems, spot growth opportunities, formulate marketing strategies, determine consumer needs, forecast sales, and improve sales activities, introduce new products, and to revitalize a brand.<\/span><\/p>\n

Here are the top ten market research myths that can harm your brand:<\/span><\/p>\n

1. Buyer expectations known<\/b><\/h3>\n

Most organizations know who they are serving, but don\u2019t take into consideration subtle shifts in audience needs and potential blind spots. In these hyper-competitive times, trends are evolving at a fast pace. A change in consumer preference in social media or a minor dislike in a product feature can make a huge difference.<\/span><\/p>\n

What\u2019s more, continuous research can unveil hidden motivations and desires in audiences, which is potentially game-changing for a brand.<\/span><\/p>\n

Imagine a world where Blockbuster had understood the public\u2019s growing appetite for streaming or video home delivery, or Myspace had listened to the swelling dissatisfaction with clunky, spam-ridden profiles? Great examples, for sure, but you get the big picture of audience research.<\/span><\/p>\n

2. Market research is too expensive<\/b><\/h3>\n

As they say, that dog just won\u2019t hunt \u2013 especially in a digital age that offers affordable and scalable research solutions. Below we\u2019ll mention some cost-effective, qualitative research tools, but online survey platforms (like<\/span> QuestionPro<\/span><\/a>) and quick-hacks like Twitter surveys make data-collection very approachable. Email marketing platforms can cost close to nothing for reaching audiences.<\/span><\/p>\n

Don\u2019t worry about building a focus group room in your office or funding a phone interview study. There is a digital avenue out there that fits your budget.<\/span><\/p>\n

3. Offline research trumps online research<\/b><\/h3>\n

We might as well quickly address this myth now.<\/span><\/p>\n

For qualitative research<\/a>, an argument on accuracy can be made, although not by much. For quantitative research analysis, online is a widely-accepted methodology for quick turnaround and keeping your data collection cost manageable. In fact, we’ve talked about the importance of market research<\/a>:<\/span><\/p>\n