

{"id":57348,"date":"2018-05-15T22:37:24","date_gmt":"2018-05-16T05:37:24","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=57348"},"modified":"2023-08-11T04:41:44","modified_gmt":"2023-08-11T04:41:44","slug":"leading-questions","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/leading-questions\/","title":{"rendered":"Leading Questions: Definition, Characteristics and Examples"},"content":{"rendered":"<h2><b>What are Leading\u00a0Questions?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Leading question is a type of <\/span><a href=\"https:\/\/www.questionpro.com\/article\/research-questions.html\"><span style=\"font-weight: 400;\">question<\/span><\/a><span style=\"font-weight: 400;\"> that pushes respondents to answer in a specific manner, based on the way they are framed. More than often, these questions already contain information that <\/span><a href=\"https:\/\/www.questionpro.com\/tour\/\"><span style=\"font-weight: 400;\">survey creator<\/span><\/a><span style=\"font-weight: 400;\"> wants to confirm rather than try to get a true and an unbiased answer to that question. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Biases can sneak up in the most unexpected ways and if these biases are present in the form of leading questions in a survey, the purpose of creating a survey is diluted, since the responses will be biased based on the leading question. These responses and collected data will not lead to insightful <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/research-reports\/\"><span style=\"font-weight: 400;\">research reports<\/span><\/a><span style=\"font-weight: 400;\"> and conclusions.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/testimonial-questions\/\">Testimonial Questions<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Poorly constructed <\/span><a href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\"><span style=\"font-weight: 400;\">survey questions<\/span><\/a><span style=\"font-weight: 400;\"> can lead to undesirable answers. If a survey creator is unaware of biases while framing questions, then these biases reflect in poor decision making based on partially true data. This may result in adversely affecting an organization or business who use this data for research and business purposes.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/this-or-that-questions\/\">This or that questions<\/a><\/p>\n<h3><b>Characteristics of Leading Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As mentioned in the earlier section, leading questions prompt the <\/span><a href=\"https:\/\/www.questionpro.com\/features\/survey-respondents.html\"><span style=\"font-weight: 400;\">survey respondents<\/span><\/a><span style=\"font-weight: 400;\"> to answer in a specific manner by including certain terms and phrases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5 main characteristics that define leading questions: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They are intentionally framed to cultivate bias in respondents so that the answers are according to the survey creators plan. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The questions have an element of conjecture and assumption. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leading questions thrive on a respondent\u2019s personal input. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">These questions are often asked to understand the consequences of a situation. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They tend to be forceful in terms of obtaining feedback.<\/span><\/li>\n<\/ol>\n<p style=\"text-align: center;\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/what-are-open-ended-questions\/\">Open-Ended Questions<\/a><\/p>\n<h3><b>Types of Leading Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Leading questions change the survey results due to the inherent intent and tone of the <a href=\"https:\/\/www.questionpro.com\/article\/types-of-questions-question-types.html\">question types<\/a>. They can be divided into multiple types &#8211;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Leading questions based on an assumption:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Asking questions on the basis of an assumption.\u00a0<\/span><\/span>In <a href=\"https:\/\/www.questionpro.com\/blog\/student-survey\/\"><span style=\"font-weight: 400;\">student surveys<\/span><\/a><span style=\"font-weight: 400;\">, questions created on assumptions may be present: \u201cHow much did you <\/span>enjoy with your teachers <span style=\"font-weight: 400;\">during the sports day at school?\u201d &#8211; Here it is assumed that all the students would have had a frolicking time with their teachers during the school sports day. Instead, a question such as the following could be included: \u201cShare with us your experience at the sports day.\u201d<\/span><\/li>\n<li><b>Leading Questions based on interlinked statements: <\/b><span style=\"font-weight: 400;\">Ask questions that have two closely connected statements. <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/employee-satisfaction-survey-questions\/\">Employee satisfaction surveys<\/a> can have a leading question in the form of: \u201cMost employees hate working for more than 10 hours a day&#8230;What do you have to say about it?\u201d Here the work-life balance is interlinked with working fewer hours. Instead, \u201cWould you prefer working for fewer hours, since your current work-life balance seems to be a problem.\u201d will produce more impactful results.<\/li>\n<li style=\"font-weight: 400;\"><b>Leading Questions based on a direct implication: <span style=\"font-weight: 400;\">Asking questions that make respondents consider the results that would eventually happen in case a particular incident happens.\u00a0<\/span><\/b>For example, in <a href=\"https:\/\/www.questionpro.com\/survey-templates\/conference-feedback-and-evaluation-questionnaire\/\">Conference feedback surveys<\/a> &#8211; \u201cIf you enjoyed this conference, shall we conduct another conference in a similar manner?\u201d.<\/li>\n<li style=\"font-weight: 400;\"><b>Leading Questions based on coerciveness:<\/b><span style=\"font-weight: 400;\"> Asking questions that force respondents to answer in an extremely forceful manner.\u00a0<\/span>Customer satisfaction surveys may have leading questions such as: \u201cYour experience with our organization was satisfactory, wasn\u2019t it?\u201d.<\/li>\n<li style=\"font-weight: 400;\"><b>Leading Questions based on tagging: <\/b><span style=\"font-weight: 400;\">The above question can also be considered to be another type of leading question: Tag Question. This question includes a phrase to prompt respondents to answer and most often include negative elements such as \u201cDon\u2019t you\u201d or \u201cIsn\u2019t is\u201d.\u00a0<\/span>Another example of a Tag Question is <a href=\"https:\/\/www.questionpro.com\/survey-templates\/website-evaluation\/\">Website evaluation survey question<\/a>, such as: \u201cOur website was user-friendly and responsive, wasn\u2019t it?\u201d<\/li>\n<\/ul>\n<p style=\"text-align: center;\">LEARN ABOUT: <a href=\"https:\/\/www.questionpro.com\/blog\/screening-question\/\">Screening Question<\/a><\/p>\n<h3><b>What is a Biased Survey?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A biased <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\"><span style=\"font-weight: 400;\">survey <\/span><\/a><span style=\"font-weight: 400;\">is a survey that is bound to have errors due to:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/features\/survey-design\/\">Survey design<\/a><\/span><\/li>\n<li>Leading questions asked in a survey<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">At all times, a survey creator should design and develop a survey, where the questions asked should not influence survey responses. A biased survey can lead to a higher dropout rate, as survey respondents lose interest in the survey. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A well-written <a href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\">survey question<\/a> allows respondents to answer truthfully, without being pulled to one side or obvious biases. In simpler words, questions should not confuse respondents about which option to choose. <\/span><\/p>\n<h3><b>Good Examples of Leading Questions<\/b><\/h3>\n<p><b>Example: <\/b><span style=\"font-weight: 400;\">Did you like our excellent new offering?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using \u201cexcellent\u201d in the above question can lead to biases amongst respondents. A more neutral question would have been: <\/span><\/p>\n<p><b>How would you rate our new offering?<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Excellent<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Very Good<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Good<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Average<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poor<\/span><\/li>\n<\/ul>\n<p><b>Example: <\/b><span style=\"font-weight: 400;\">You are satisfied with our products, aren\u2019t you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This question generates a certain degree of confusion and eventually would have respondents succumb to an extreme answer option. A good <\/span><span style=\"font-weight: 400;\">survey design<\/span><span style=\"font-weight: 400;\"> will not have a question that is highly likely to confuse respondents. \u00a0<\/span><\/p>\n<p><b>The right question to ask in this context would be: How satisfied are you with our products?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Very Satisfied<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Somewhat Satisfied<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Neither Satisfied nor Dissatisfied<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Somewhat Dissatisfied<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Very Dissatisfied<\/span><\/li>\n<\/ul>\n<p><b>Example: <\/b><span style=\"font-weight: 400;\">Do you always consume fast food? (<a href=\"https:\/\/www.questionpro.com\/blog\/what-is-a-dichotomous-question\/\">Dichotomous Question<\/a>)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Literally, this question would invariably lead respondents to answer no, even if they consume fast food a couple of times a week. <\/span><\/p>\n<p><b>The right question to ask in this context would be: How frequently do you consume fast food?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Very Frequently<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Frequently<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Occasionally<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rarely<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Very Rarely<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Never <\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\">Learn more: <a href=\"https:\/\/www.questionpro.com\/blog\/likert-scale-examples\/\">Likert Scale Examples<\/a><\/p>\n<h3><b>How to avoid Leading Question?<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep questions clear and simple while <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/create-a-survey\/\"><span style=\"font-weight: 400;\">creating a survey<\/span><\/a><span style=\"font-weight: 400;\">, avoid leading the respondent to a specific answer, provide appropriate answer options and offer, \u201cother\u201d options to make sure the survey is easy to respond to.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To remove biases from leading questions, the survey creator can take an opinion from someone who is distant from a survey topic. It is always good to have an extra set of eyes scan through a survey to remove any biases before deploying a survey. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid using jargon in questions, using terms that are technical in nature or difficult to understand can lead to leading questions. When respondents fail to understand the question, they choose an answer option that is best understood by them.<\/span><\/li>\n<\/ul>\n<h3><b>Final Thoughts <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A survey creator must avoid asking leading questions to be able to get correct and truthful responses. To avoid <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/counter-order-bias-online-surveys-questionpro\/\"><span style=\"font-weight: 400;\">biases in a survey<\/span><\/a><span style=\"font-weight: 400;\">, make sure to clearly state all answer options so that respondents can choose the best possible options for them. Make sure to include \u201cPrefer not to answer option\u201d. Many people tend to drop out of a survey if they are uncomfortable answering a certain question. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By practicing the attributes mentioned above, survey creators can avoid asking leading questions and practice consciously, the art of asking the right questions to create an effective <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/research-design\/\"><span style=\"font-weight: 400;\">research design<\/span><\/a><span style=\"font-weight: 400;\"> for their organizations or businesses. \u00a0<\/span><\/p>\n<p style=\"text-align: center;\">Learn more: <a href=\"https:\/\/www.questionpro.com\/survey-templates\/\">Get 300+ FREE survey templates here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are Leading\u00a0Questions? Leading question is a type of question that pushes respondents to answer in a specific manner, based [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":57349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[203],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leading Questions: Definition and Characteristics with Examples<\/title>\n<meta name=\"description\" content=\"Leading question is a type of question that pushes respondents to answer in a specific manner, based on the way they are framed. 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