{"id":5760,"date":"2012-06-08T06:00:51","date_gmt":"2012-06-08T13:00:51","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=5760"},"modified":"2023-08-07T07:57:00","modified_gmt":"2023-08-07T07:57:00","slug":"use-slider-scales-for-a-more-accurate-rating","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/use-slider-scales-for-a-more-accurate-rating\/","title":{"rendered":"Use Slider Scales for a More Accurate Rating"},"content":{"rendered":"<p>Years ago, when I used to work as an interviewer for a market research firm, we were trained to ask rating questions a certain way. \u00a0For example:<\/p>\n<p><strong>INTERVIEWER:<\/strong> \u00a0On a scale of 1-5 where 1 is not at all likely and 5 is extremely likely, How likely are you to refer Brand X to a friend or family member?<\/p>\n<p><strong>RESPONDENT:<\/strong> \u00a0Ummm let&#8217;s see. \u00a0Well, 3 or 4.<\/p>\n<p><strong>INTERVIEWER:<\/strong> \u00a0Well, would you say closer to 3 or closer to 4?<\/p>\n<p><strong>RESPONDENT:<\/strong> \u00a0How about 3 1\/2?<\/p>\n<p><strong>INTERVIEWER:\u00a0<\/strong>Would you say closer to 3 or closer to 4?<\/p>\n<p>You can see how annoying that is &#8211; both for the interviewer and for the respondent. \u00a0It&#8217;s a good thing I had this experience, because if I didn&#8217;t &#8212; I would never see what researchers have already discovered;\u00a0<span style=\"color: #333333; line-height: 23px; background-color: #ffffff;\">the <a href=\"https:\/\/www.questionpro.com\/article\/likert-scale-survey-questions.html\">Likert scale<\/a> is a rather imprecise instrument. A participant\u2019s true opinion can lie in the spaces between the allowable answers and even beyond the traditional end points. Some suggest other scales may be better at enabling survey respondents to differentiate their opinions.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><em>LEARN ABOUT:<\/em><\/strong> <em><a href=\"https:\/\/www.questionpro.com\/blog\/graphic-rating-scale\/\" data-rich-text-format-boundary=\"true\">Graphic Rating Scale<\/a><\/em><\/p>\n<h2>Slider questions are a great alternative to Likert Scales<\/h2>\n<p>You may be wondering what a <a href=\"https:\/\/www.questionpro.com\/features\/sliderscale.html\">slider question<\/a> is &#8212;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/help\/497.html\"><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2012\/06\/help-497-3.gif\" alt=\"Interactive Slider Rating Scales | Scale (Slider) QuestionPro Online Survey Software\" \/><\/a><\/p>\n<p><strong><br \/>\n<\/strong>In this case, a picture is worth all the explanation &#8212; instead of only giving you a 5, 7 or 10 point scale, a slider scale gives you the option to create a 100 point scale.<\/p>\n<h2 style=\"text-align: left;\">What are the benefits of using Interactive Slider Rating Scales?<\/h2>\n<p><a href=\"https:\/\/www.questionpro.com\/features\/sliderscale.html\">Slider Rating Scales<\/a> gives researchers the opportunity to produce question and answer styles that incorporate a greater breadth of answers, as well as enable animation and interactivity.<\/p>\n<p>In other words, respondents will no longer be aching for that 3.5 rating &#8212; they can simply slide to whatever rating most fits their opinion.<\/p>\n<h2>When to use slider scale questions<\/h2>\n<p>Sliding scale questions are best for ONLINE surveys or mobile surveys. \u00a0The power of the slider scale question type is in the respondent&#8217;s ability to SLIDE and control the rating to whatever they want.<\/p>\n<p>While you CAN use this question type via a live intercept survey, it doesn&#8217;t quite have the same kinesthetic power as when a respondent moves the slider themselves.<\/p>\n<h2><span style=\"color: #333333;\">Slider Scale Question Types and Data<\/span><\/h2>\n<p><span style=\"color: #333333;\">The slider scale question type default is a matrix question. \u00a0This means that you&#8217;ll have columns of ratings and rows of things to rate. \u00a0There are two types of slider scale questions: the category (text) option &#8212; these are questions that have answers such as Excellent, Good, Fair or Poor as a category. \u00a0The other option is the numeric option &#8212; these are questions with numeric ranges i.e. from 1 &#8211; 100.<\/span><\/p>\n<p>When you use a category type slider, the ratings will be the traditional number scales such as you might find on a Likert Scale. \u00a0This means that the only choices for answers would be the categories and their corresponding values; 1,2,3,4,5,6,7 for example.<\/p>\n<p>When you use a numeric scale and provide a range from 1-100, then the respondent can slide the scale to ANY number inside that range such as 3, 54, 76, etc.<\/p>\n<p>The slider scale question type is not as commonly used as the standard Likert scale, but it&#8217;s really one you should use more often. \u00a0It gives respondents more interaction with the survey instrument and it will give you a \u00a0more accurate reading of exactly the range that the respondent feels best represents their opinion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Years ago, when I used to work as an interviewer for a market research firm, we were trained to ask [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":18046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[203,187],"tags":[438,289,413,1027],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use Slider Scales for a More Accurate Rating | QuestionPro<\/title>\n<meta name=\"description\" content=\"Years ago, when I used to work as an interviewer for a market research firm, we were trained to ask rating questions a certain way. \u00a0For example:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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