{"id":57823,"date":"2018-05-31T05:52:48","date_gmt":"2018-05-31T12:52:48","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=57823"},"modified":"2023-08-10T07:19:03","modified_gmt":"2023-08-10T07:19:03","slug":"nominal-scale","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/nominal-scale\/","title":{"rendered":"Nominal Scale: Definition, Characteristics and Examples"},"content":{"rendered":"<h2><b>Nominal Scale: Definition <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A Nominal Scale is a measurement scale, in which numbers serve as \u201ctags\u201d or \u201clabels\u201d only, to identify or classify an object. This measurement normally deals only with non-numeric <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-data\/\">(quantitative)<\/a><\/span><span style=\"font-weight: 400;\">\u00a0variables or where numbers have no value. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below is an example of Nominal <a href=\"https:\/\/www.questionpro.com\/blog\/nominal-ordinal-interval-ratio\/\">level of measurement<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please select the degree of discomfort of the disease:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1-Mild<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> 2-Moderate<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> 3-Severe<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In this particular example, 1=Mild, 2=Moderate, and 3=Severe. Here numbers are simply used as tags and have no value. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are four <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/nominal-ordinal-interval-ratio\/\"><span style=\"font-weight: 400;\">variable measurement scales<\/span><\/a><span style=\"font-weight: 400;\">: nominal, ordinal, interval and ratio. These measurement scales are ways to categorize different variables (an element, feature or factor that is likely to vary). By default, all variables fall in one of the four scales mentioned above. Understanding their properties and assigning variables to one of the four measurement scales is important mathematically because they determine what mathematical operations are allowed.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><em data-rich-text-format-boundary=\"true\">LEARN ABOUT:<\/em><\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/behavioral-research\/\">Behavioral Research<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Nominal scale possesses only the description characteristic which means it possesses unique labels to identify or delegate values to the items. When it&#8217;s used for the purpose of identification, there is a strict one-to-one correlation between an object and the numeric value assigned to it. For example, numbers are written on cars in a racing track. The numbers are there merely to identify the driver associated with the car, it has nothing to do with characteristics of the car. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But when nominal scale is used for the purpose of classification, then the numbers assigned to the object serve as tags to categorize or arrange objects in class. For example, in the case of a gender scale, an individual can be categorized either as male or female. In this case, all objects in the category will have the same number, for example, all males can be no. 1 and all females can be no. 2. Please note, that nominal is purely used for counting purposes.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/system-usability-scale\/\">System Usability Scale<\/a><\/p>\n<p><span style=\"font-weight: 400;\">From a statistics point of view this scale is one of the easiest to understand measurement scale. As mentioned earlier, it is assigned to items that are not <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-data\/\"><span style=\"font-weight: 400;\">quantitative<\/span><\/a><span style=\"font-weight: 400;\"> or number oriented. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s assume we have 5 colors, orange, blue, red, black and yellow. We could number them in any order we like either 1 to 5 or 5 to 1 in ascending or descending order. Here numbers are assigned to colors only to identify them. Another example of nominal scale from a research activity point to view is YES\/NO scale. It essentially has no order. <\/span><\/p>\n<p class=\"text-center\"><strong>Create a Nominal Scale Survey<\/strong>: <a class=\"btn blogcta\" href=\"\/a\/showEntry.do\">Get Your Free Account Now<\/a><\/p>\n<h3><b>Characteristics of Nominal Scale<\/b><\/h3>\n<ol>\n<li><span style=\"font-weight: 400;\">In nominal scale a variable is divided into two or more categories, for example, agree\/disagree, yes or no etc. It\u2019s is a measurement mechanism in which answer to a particular question can fall into either category. <\/span><\/li>\n<\/ol>\n<ol start=\"2\">\n<li><span style=\"font-weight: 400;\">Nominal scale is qualitative in nature, which means numbers are used here only to categorize or identify objects. For example, football fans will be really excited, as the football world cup is around the corner! Have you noticed numbers on a jersey of a football player? These numbers have nothing to do with the ability of players, however, they can help identify the player. <\/span><\/li>\n<\/ol>\n<ol start=\"3\">\n<li><span style=\"font-weight: 400;\">In nominal scale, numbers don\u2019t define the characteristics related to the object, which means each number is assigned to one object. The only permissible aspect related to numbers in a nominal scale is \u201ccounting.\u201d<\/span><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-120782 size-full aligncenter\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/07\/35-Characteristics-of-nominal-scale.jpg\" alt=\"Characteristics of nominal scale\" width=\"992\" height=\"706\" \/><\/li>\n<\/ol>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Learn more: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-research\/\"><span style=\"font-weight: 400;\">Quantitative Research<\/span><\/a><\/p>\n<h3><b>Nominal Scale Examples<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here are some of the examples of nominal measurement that will help in understand this measurement scale better. <\/span><\/p>\n<ol>\n<li><b>How would you describe your behavioral pattern?<\/b><\/li>\n<\/ol>\n<ul>\n<li><span style=\"font-weight: 400;\">E-Extroverted<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">I-Introverted<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A-Ambivert <\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li><b>What is your gender?<\/b><\/li>\n<\/ol>\n<ul>\n<li><span style=\"font-weight: 400;\">M-Male<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">F-Female<\/span><\/li>\n<\/ul>\n<ol start=\"3\">\n<li><b>Could you please select an option from below to describe your hair color.<\/b><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1-Black<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> 2-Brown<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> 3-Burgundy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> 4-Auburn<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> 5-Other <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There is a subtype in nominal scale with only two categories like one of the examples mentioned above: Gender- Male\/Female. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, do you own an iPhone? The answer could be Yes\/No.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This subtype is known as dichotomous nominal scale.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-57827 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/05\/Nominal-Scale_2.jpg\" alt=\"nominal scale example\" width=\"1084\" height=\"361\" \/><\/p>\n<h3><b>Conclusion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The point of this concluding note in this blog is to keep everyone informed, that the classification of variables according to their measurement is useful in concluding which analytical procedure is useful for a researcher.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/average-order-value\/\">Average Order Value<\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">In this scale, it is easy to generate responses using <\/span><a href=\"https:\/\/www.questionpro.com\/close-ended-questions.html\"><span style=\"font-weight: 400;\">close ended questions,<\/span><\/a><span style=\"font-weight: 400;\"> a lot of responses can be collected in short period of time, which in turn increases reliability. However, there is a downside to the scale, without a linear scale, participants are unable to express their degrees of response. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Learn more: <\/span><a href=\"https:\/\/www.questionpro.com\/article\/survey-question-answer-type.html\"><span style=\"font-weight: 400;\">Types of survey questions with answers<\/span><\/a><\/p>\n<p>Read more about different variable measurement scales:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/ordinal-scale\/\">Ordinal Scale<\/a><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/ratio-scale\/\">Ratio Scale<\/a><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/interval-scale\/\">Interval Scale<\/a><\/li>\n<\/ul>\n<p class=\"text-center\"><strong>Create a Nominal Scale Survey<\/strong>: <a class=\"btn blogcta\" href=\"\/a\/showEntry.do\">Get Your Free Account Now<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nominal Scale: Definition A Nominal Scale is a measurement scale, in which numbers serve as \u201ctags\u201d or \u201clabels\u201d only, to [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":123309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[203],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nominal Scale: Definition, Characteristics and Examples | QuestionPro<\/title>\n<meta name=\"description\" content=\"In the Nominal Scale numbers serve as tags or labels to identify or classify an object. 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