{"id":57935,"date":"2018-06-04T10:28:04","date_gmt":"2018-06-04T17:28:04","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=57935"},"modified":"2023-07-27T07:11:56","modified_gmt":"2023-07-27T07:11:56","slug":"5-things-hollywood-does-well-when-it-comes-to-marketing","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/5-things-hollywood-does-well-when-it-comes-to-marketing\/","title":{"rendered":"5 Things Hollywood Does Well When It Comes To Marketing"},"content":{"rendered":"

The recent soft landing of <\/span>Solo: A Star Wars Story<\/span><\/i> makes one wonder about the supremacy of the Disney marketing machine. Is there a Star Wars fatigue setting in? Did the studio release the movie too soon after another Star Wars movie? Is there too much competition with <\/span>Avengers: Infinity War<\/span><\/i> and <\/span>Deadpool 2<\/span><\/i> still in the theaters?<\/span><\/p>\n

It\u2019s still too soon to give <\/span>Solo<\/span><\/i> a dead verdict (considering the hype) and too soon for a marketing autopsy. The movie might still be a hit of sorts. Not a movie critic, but my son and I saw it over the weekend and we both left with a \u201cmehh\u201d.<\/span><\/p>\n

We can say, though, that <\/span>Solo<\/span><\/i> was marketed well \u2014 since the studio mostly aped the promotion of the other three recent Star Wars film (all box office monsters). One thing Hollywood does well is understand its audiences and market to them.<\/span><\/p>\n

By grasping the general marketing techniques of movie studios, we can leverage insights that can work in any vertical. Your brand may not become a global behemoth like the Star Wars franchise, but it will move the right audiences to action and loyalty.<\/span><\/p>\n

Select your respondents<\/strong><\/a><\/p>\n

Tell a story<\/b><\/h2>\n

Movie studios just don\u2019t create a product and then advertise it to kingdom come (if they want to be highly successful). They create a story around the actual storyline of the movie.<\/span><\/p>\n

The most iconic example of storytelling is <\/span>The Blair Witch Project<\/span><\/i>. In the nascent days of the internet (1999), marketers behind this low-budget horror film generated additional storylines on its site before the movie was released: a faux documentary, \u201cmissing\u201d posters of characters, fake news stories, and more.<\/span><\/p>\n

The marketing was so successful that audiences were drawn into the overall mythos of the plot, with many actually thinking the Blair Witch legend was not fiction!<\/span><\/p>\n

These days, this type of world-building around a film is common with horror fares, including <\/span>The Walking Dead<\/span><\/i> and <\/span>Paranormal Activity<\/span><\/i>.<\/span><\/p>\n

Another great example is <\/span>The Dark Knight<\/span><\/i>. A year before the movie release, the film\u2019s marketers successfully invited audiences into the narrative of the movie by creating:<\/span><\/p>\n