{"id":58433,"date":"2018-06-21T09:03:51","date_gmt":"2018-06-21T16:03:51","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=58433"},"modified":"2018-06-21T09:03:51","modified_gmt":"2018-06-21T16:03:51","slug":"consumer-trends-taking-over-the-food-industry-this-summer","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/consumer-trends-taking-over-the-food-industry-this-summer\/","title":{"rendered":"Consumer Trends Taking Over the Food Industry This Summer"},"content":{"rendered":"

Summertime brings the heat, barbecues and pool parties. The food and beverage industries count on American consumers purchasing traditional barbecue fares such as burgers, hot dogs, and beer. But with <\/span>consumer\u2019s eating habits evolving<\/span><\/a> in search of more healthy options, these industries will need to make adjustments to their products in order to capitalize on their shifting tastes. \u00a0\u00a0\u00a0<\/span><\/p>\n

HOT DIGGITY-DOG<\/b><\/p>\n

As consumers focus on more health-friendly options, smart bun brands are altering their strategies to keep up with the changing market. Over the past year, reports found that dollar sales for hot dogs and hamburger buns dropped 1.2% to $1.9 billion. Adding value to buns through nutrition or multi-purpose uses will help differentiate their products in the supermarket. Guy Ozery, the owner of Ontario-based Ozery Bakery, states, \u201cWe saw a void in the marketplace, which was saturated with unhealthy, calorie-dense buns, so we created a heart-healthy, pre-sliced thin bun made with 100% whole grains.\u201d<\/span><\/p>\n

VEGAN OR BUST<\/b><\/p>\n

7 billion hot dogs<\/span><\/a> were consumed between Memorial Day and Labor Day in 2017, but this year, the traditional brats and burgers may be missing from summer parties. According to Mintel\u2019s <\/span>2018 Summer Food and Drink Trend Report<\/span><\/a>, vegan barbecue is on the rise. There\u2019s been an increase in specialty vegan options, including barbecue. The report found that 33% of U.S. consumers and 37% of millennials plan to buy more plant-based foods in 2018, leading sales of plant-based foods to grow 8.1% over the past year. \u00a0\u00a0<\/span><\/p>\n

BUH-BYE, SODA<\/b><\/p>\n

55% of consumers cut out soft drinks<\/span><\/a> when trying to limit their sugar intake, causing flavored sparkling waters to be a more popular choice. Per Mintel\u2019s report, 37% of Americans ages 25 to 34 have had flavored sparkling water such as LaCroix in the past three months. \u201cThe desire for unsweetened beverage options, along with consumer demand for more exotic flavors and unusual ingredients, is driving a trend toward more and more creative sparkling waters,\u201d said Jenny Zegler, associate director of food and drink for Mintel. <\/span><\/p>\n

SPIKED SELTZER<\/b><\/p>\n

As consumers have become more mindful about their health, low-carb, low-cal hard seltzer has made their mark in the liquor industry. Between July and September 2017, the combined sales of the top six hard seltzer brands accounted for just under $60 million in sales, more than four times the amount sold during the same time frame in 2016. According to a recent <\/span>report<\/span><\/a>, beverage categories with health attributes are outperforming those without these claims, which is why hard seltzer brands incorporate this into their packaging. <\/span><\/p>\n

Select your respondents<\/strong><\/a><\/p>\n

QuestionPro Audience provides our clients with access to more than 5 million active consumer respondents, who are pre-screened and qualified candidates for high-quality data collection. Our Consumer Panel is carefully recruited to target all types of users, but also taking into consideration certain key industry trends, such as online store preference, physical store preference, actual systems, reasons to purchase, etc. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Summertime brings the heat, barbecues and pool parties. The food and beverage industries count on American consumers purchasing traditional barbecue […]<\/p>\n","protected":false},"author":102,"featured_media":58434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[206],"tags":[],"yoast_head":"\nConsumer Trends Taking Over the Food Industry This Summer | QuestionPro<\/title>\n<meta name=\"description\" content=\"Healthy eating habits lead to a healthy life. 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