{"id":58746,"date":"2018-06-28T11:07:20","date_gmt":"2018-06-28T18:07:20","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=58746"},"modified":"2023-06-27T10:47:02","modified_gmt":"2023-06-27T10:47:02","slug":"how-market-research-gives-advertisers-the-advantage","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/how-market-research-gives-advertisers-the-advantage\/","title":{"rendered":"How Market Research Gives Advertisers the Advantage"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Market research, according to The American Marketing Association, is defined as linking the consumer to the marketer through information used to identify and define marketing opportunities and issues; generate, refine and evaluate marketing actions; and monitor performance. The most intelligent brands understand that market research and advertising go hand in hand, and promote a successful product launch. <\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Select your respondents<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">There are many things to take into consideration before launching your campaign, and in order to get the best results, it is imperative you have answers to the questions below. <\/span><\/p>\n<ul>\n<li><strong>WHO IS YOUR TARGET AUDIENCE? <span style=\"font-weight: 400;\">In a perfect world, your product or service would appeal to the masses, but unfortunately, that isn\u2019t the case for most brands.<\/span> <span style=\"font-weight: 400;\">Knowing your target audience is the first step. While you may believe you know who your target consumer is, proving this out with research is a step the most successful companies don\u2019t skip. Once you have your audience demographics defined, it\u2019s time to dig a little deeper into their behaviors, which leads us to&#8230; \u00a0\u00a0<\/span><\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>WHAT ARE THEIR HABITS? <span style=\"font-weight: 400;\">What are their attitudes or predispositions?<\/span> <span style=\"font-weight: 400;\">What are their interests? Are they on social media, and if so, which channels? Do they watch live television, stream, or DVR to watch later? It\u2019s important to research your audience\u2019s habits, so you can understand what your audience cares about, and why. Obviously the commercials on Nickelodeon differ from those on AMC, due to the brand\u2019s target audience.<\/span><\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>WHAT ARE YOUR COMPETITORS DOING? <span style=\"font-weight: 400;\">I\u2019m sure you\u2019ve heard <\/span><em><span style=\"font-weight: 400;\">The Godfather II<\/span><\/em><span style=\"font-weight: 400;\"> quote, \u201cKeep your friends close and your enemies closer\u201d. Well, obviously competitors aren\u2019t your enemies, but it\u2019s always good to keep tabs on what they\u2019re up to. How are they advertising their similar products or services? Additionally, identifying their strengths and weaknesses will help you fine-tune your strategy. <\/span><\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>WHICH ADVERTISING CHANNEL IS BEST FOR YOU?\u00a0<\/strong>Obviously companies want the biggest ROI on their advertising spend. There are so many options available for advertising your products out there: TV, print ads, online ads, social media, radio, direct mail, even billboards. Each option requires a different strategic approach to ensure success. Social media is particularly popular as of late due to the ability to target and track. However, if your target demographic isn\u2019t on social media, this route doesn\u2019t make sense.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Don\u2019t cut corners when it comes to your customers. Conducting research before launching a product is extremely important, as it defines which market to best target with your advertisements, ascertains your product or service\u2019s ideal consumer base, determines which advertising channel will make the greatest impact on these consumers, and discerns whether your <a href=\"https:\/\/www.questionpro.com\/blog\/intended-audience\/\">intended audience<\/a> are receiving your advertisements, and gauges their reception. When done correctly and thoroughly, market research can take your brand from \u201cokay\u201d to \u201camazing\u201d.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/audience-research\/\">Audience Research<\/a><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro Audience provides its clients access to millions of research participants who are pre-screened and highly qualified to participate in a variety of research initiatives of any level of specificity. With more than 10 specialty panels developed and managed in-house and over 20 years of industry experience in research and data collection, we can always find the right respondent to participate in your research. Click <\/span><a href=\"https:\/\/www.questionpro.com\/audience\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to learn more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Market research, according to The American Marketing Association, is defined as linking the consumer to the marketer through information used [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":93362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[206],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Market Research Gives Advertisers the Advantage | QuestionPro<\/title>\n<meta name=\"description\" content=\"Market research and advertising go hand in hand. Understand how appropriate market research helps advertisers in getting a competitive advantage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/how-market-research-gives-advertisers-the-advantage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Market Research Gives Advertisers the Advantage | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Market research and advertising go hand in hand. Understand how appropriate market research helps advertisers in getting a competitive advantage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/how-market-research-gives-advertisers-the-advantage\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-28T18:07:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T10:47:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/06\/ADVERTISERS-THE-ADVANTAGE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rudly Raphael\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rudly Raphael\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/how-market-research-gives-advertisers-the-advantage\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/how-market-research-gives-advertisers-the-advantage\/\"},\"author\":{\"name\":\"Rudly Raphael\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e9972a48d9213a991f249cac45a2322f\"},\"headline\":\"How Market Research Gives Advertisers the Advantage\",\"datePublished\":\"2018-06-28T18:07:20+00:00\",\"dateModified\":\"2023-06-27T10:47:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/how-market-research-gives-advertisers-the-advantage\/\"},\"wordCount\":552,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Audience\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/how-market-research-gives-advertisers-the-advantage\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/how-market-research-gives-advertisers-the-advantage\/\",\"name\":\"How Market Research Gives Advertisers the Advantage | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2018-06-28T18:07:20+00:00\",\"dateModified\":\"2023-06-27T10:47:02+00:00\",\"description\":\"Market research and advertising go hand in hand. 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