{"id":59165,"date":"2018-07-06T02:49:20","date_gmt":"2018-07-06T09:49:20","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=59165"},"modified":"2023-08-30T07:54:48","modified_gmt":"2023-08-30T07:54:48","slug":"quantitative-observation","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/","title":{"rendered":"Quantitative Observation: Definition, Characteristics and Examples"},"content":{"rendered":"<h2>Quantitative Observation Definition<\/h2>\n<p><span style=\"font-weight: 400;\">Quantitative observation is an objective collection of data which is primarily focused on numbers and values &#8211; \u00a0it suggests \u201cassociated to, of or depicted in terms of a quantity\u201d. Results of quantitative observation are derived using statistical and numerical analysis methods. It implies observation of any entity that can be associated with a numeric value such as age, shape, weight, volume, scale etc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This observation technique is conducted on a sample which best represents the target market. It is important to have a larger sample size so that the observations can be made considering most of the diversities that exist in a population. By considering a large population, the observation results are most likely to have higher credibility. Once a market researcher collects data from the sample, the process of analysis begins and observed results are attained.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The University of South Alabama has termed Quantitative Observation as \u201cStandardized Observation\u201d and it is mostly used in scientific research as it produces statistically observed information. Quantitative observation is usually conducted by sending out <\/span><a href=\"https:\/\/www.questionpro.com\/tour\/\"><span style=\"font-weight: 400;\">surveys<\/span><\/a><span style=\"font-weight: 400;\">, questionnaires or <\/span><a href=\"https:\/\/www.questionpro.com\/poll-software.html\"><span style=\"font-weight: 400;\">polls<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Learn more: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-market-research\/\"><span style=\"font-weight: 400;\">Quantitative Market Research<\/span><\/a><\/p>\n<h3>Quantitative Observation Characteristics<\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Accuracy:<\/b><span style=\"font-weight: 400;\"> Under quantitative observation, data can be measured (quantified) and so, it produces accurate results in comparison to other methods such as <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-observation\/\"><span style=\"font-weight: 400;\">qualitative observation<\/span><\/a><span style=\"font-weight: 400;\"> which produce results that can\u2019t be quantified. For example, the boiling temperature of water at sea level is 100\u00b0C is a quantitative observation. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Constant Results:<\/b><span style=\"font-weight: 400;\"> Results of this observation method are constant &#8211; the boiling point of water at sea level will be 100\u00b0C and will not change with other variables remaining constant. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Sample Creation:<\/b><span style=\"font-weight: 400;\"> A sample should be formed for quantitative observation and the size of this sample should be considerably large for researchers to generalize the observation to the entire population. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Scientific Research:<\/b><span style=\"font-weight: 400;\"> This method measures and \u201cquantifies\u201d multiple aspects mainly for scientific research.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Bias-free Results:<\/b><span style=\"font-weight: 400;\"> As the results are quantified, the observations derived from those are free from bias but have a <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/margin-of-error\/\"><span style=\"font-weight: 400;\">margin of error<\/span><\/a><span style=\"font-weight: 400;\"> involved and is usually based on a hypothesis.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\">LEARN ABOUT: <a href=\"https:\/\/www.questionpro.com\/blog\/conformity-bias\/\">Conformity Bias<\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Improve reliability of results:<\/b><span style=\"font-weight: 400;\"> For a marketer to have a quantity linked to his\/her qualitative observation, he\/she needs to conduct quantitative observation as well. A quantitative result can be derived for the qualitative observation to increase reliability on the results. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Conduct statistical analysis:<\/b><span style=\"font-weight: 400;\"> Quantitative observation verifies details by conducting <a href=\"https:\/\/www.questionpro.com\/blog\/statistical-analysis-plans\/\">statistical analysis plan<\/a> of a statement.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><em><strong>LEARN ABOUT:<\/strong><\/em>\u00a0<em><a href=\"https:\/\/www.questionpro.com\/blog\/statistical-analysis-methods\/\">Statistical Analysis Methods<\/a><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Numerical results:<\/b><span style=\"font-weight: 400;\"> All the results of quantitative observation are numerical. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Use various instruments:<\/b><span style=\"font-weight: 400;\"> Instruments such as rulers, thermometers, balances etc. are used for quantitative observation. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Methods to process and analyze data:<\/b><span style=\"font-weight: 400;\"> There are various methods and to process and analyze collected information. Rich quantitative <a href=\"https:\/\/www.questionpro.com\/blog\/observational-research\/\">observational research<\/a> data can be processed using codes\/scores, for example, evaluation scales, checklists, tables etc. can be created to analyze collected data.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Create a plan:<\/b><span style=\"font-weight: 400;\"> Based on the purpose of observation, a quantitative observation plan is created. On this basis of this plan, settings are changed and method of conducting this observation is decided.<\/span><\/li>\n<\/ul>\n<p class=\"text-center\"><strong>Start collecting Quantitative Observation insights with Surveys<\/strong><\/p>\n<p class=\"text-center\"><a class=\"btn blogcta\" href=\"\/a\/showEntry.do\">Get Your Free Account Now<\/a><\/p>\n<h3>Quantitative Observation Examples<\/h3>\n<p><span style=\"font-weight: 400;\">There are several situations under which quantitative observation can be implemented. Here are some examples of quantitative observation: <\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>If a market researcher intends to understand his\/her brand shareability, they can ask a <a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\">Net Promoter Score<\/a> question: \u201cConsidering your complete experience with our company, how likely would you be to recommend us to a friend or colleague? \u201d with a scale from 0-10. 0 indicates highly unlikely and 10 indicates highly likely. Respondents will be divided into three categories: Promoters (9-10), Passives (7-8) and Detractors.\u00a0<span style=\"font-weight: 400; display: block; padding: 20px 0 0 0;\">Net Promoter Score can be calculated using formula = \u00a0%Promoters &#8211; %Detractors * 100<\/span><span style=\"font-weight: 400; display: block; padding: 20px 0 0 0;\">The result will be a quantitative observation, i.e. a numerical value which will depict customer loyalty and brand shareability.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Another example of quantitative observation is a <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\"><span style=\"font-weight: 400;\">customer satisfaction survey<\/span><\/a><span style=\"font-weight: 400;\">. \u201cHow satisfied are you with our products\/services?\u201d. This question can be asked on a four, five, six or seven-point <\/span><a href=\"https:\/\/www.questionpro.com\/article\/likert-scale-survey-questions.html\"><span style=\"font-weight: 400;\">Likert Scale<\/span><\/a><span style=\"font-weight: 400;\">&#8211; where 1 shows strongly disagree, 2 shows disagree, 3 means neutral, 4 means agree and 5 means strongly agree. Four and six-point scale will not have the neutral point and the seven-point Likert scale will have slightly agree\/disagree. Here opinions are directly converted into numbers by connecting them to different numbers, making analysis a simple task for marketers.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Some other Quantitative Observation examples are &#8211; <\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">30 survey respondents in the age group of 30-40 were of the opinion that the age of Donald Trump is 72. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This auditorium can accommodate 1000 people at once. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Only 25% of people in the US are considered to be Native Americans. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There are 15 marketing campaigns scheduled for the last 3 months of the year in an effort to increase sign-ups from the website by 30%. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The automobile company launched 5 new car models in the last year and observed a 45% rise in their sales.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"text-center\">Start collecting Quantitative Observation insights with Surveys<\/p>\n<p class=\"text-center\"><a class=\"btn blogcta\" href=\"\/a\/showEntry.do\">Get Your Free Account Now<\/a><\/p>\n<\/li>\n<\/ul>\n<p>Read more about:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-market-research\/\">Quantitative Market Research<\/a><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-market-research\/\">Qualitative Market Research\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-research\/\">Quantitative Research<\/a><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-research-methods\/\">Qualitative Research<\/a><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-data\/\">Quantitative Data<\/a><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-data\/\">Qualitative Data<\/a><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/audience\/\">Sample<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Quantitative Observation Definition Quantitative observation is an objective collection of data which is primarily focused on numbers and values &#8211; [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":59167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[203],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quantitative Observation: Definition, Characteristics and Examples | QuestionPro<\/title>\n<meta name=\"description\" content=\"Quantitative observation is an objective collection of data which is primarily focused on numbers. It implies observation of any entity that can be associated with a numeric value such as age, shape, weight, volume, scale etc. Learn all about its definition, characteristics, and examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quantitative Observation: Definition, Characteristics and Examples | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Quantitative observation is an objective collection of data which is primarily focused on numbers. It implies observation of any entity that can be associated with a numeric value such as age, shape, weight, volume, scale etc. Learn all about its definition, characteristics, and examples.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-06T09:49:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T07:54:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/47-Quantitative-Observation-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anup Surendran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anup Surendran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/\"},\"author\":{\"name\":\"Anup Surendran\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e684f5b706a71ab8ac636fe2939d8cea\"},\"headline\":\"Quantitative Observation: Definition, Characteristics and Examples\",\"datePublished\":\"2018-07-06T09:49:20+00:00\",\"dateModified\":\"2023-08-30T07:54:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/\"},\"wordCount\":838,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"articleSection\":[\"Market Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/\",\"name\":\"Quantitative Observation: Definition, Characteristics and Examples | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\"},\"datePublished\":\"2018-07-06T09:49:20+00:00\",\"dateModified\":\"2023-08-30T07:54:48+00:00\",\"description\":\"Quantitative observation is an objective collection of data which is primarily focused on numbers. It implies observation of any entity that can be associated with a numeric value such as age, shape, weight, volume, scale etc. Learn all about its definition, characteristics, and examples.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.questionpro.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Market Research\",\"item\":\"https:\/\/www.questionpro.com\/blog\/category\/market-research\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Quantitative Observation: Definition, Characteristics and Examples\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#website\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/www.questionpro.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e684f5b706a71ab8ac636fe2939d8cea\",\"name\":\"Anup Surendran\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/96f26a8bffc4de7ab3c9ba2f238575ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/96f26a8bffc4de7ab3c9ba2f238575ca?s=96&d=mm&r=g\",\"caption\":\"Anup Surendran\"},\"description\":\"VP Product Growth at QuestionPro. Focused SaaS Companies. Growth Marketing, Marketing Strategy, Pricing Strategy, and Product Marketing.\",\"url\":\"https:\/\/www.questionpro.com\/blog\/author\/anup\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Quantitative Observation: Definition, Characteristics and Examples | QuestionPro","description":"Quantitative observation is an objective collection of data which is primarily focused on numbers. It implies observation of any entity that can be associated with a numeric value such as age, shape, weight, volume, scale etc. Learn all about its definition, characteristics, and examples.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/","og_locale":"en_US","og_type":"article","og_title":"Quantitative Observation: Definition, Characteristics and Examples | QuestionPro","og_description":"Quantitative observation is an objective collection of data which is primarily focused on numbers. It implies observation of any entity that can be associated with a numeric value such as age, shape, weight, volume, scale etc. Learn all about its definition, characteristics, and examples.","og_url":"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2018-07-06T09:49:20+00:00","article_modified_time":"2023-08-30T07:54:48+00:00","og_image":[{"width":992,"height":594,"url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/47-Quantitative-Observation-1.jpg","type":"image\/jpeg"}],"author":"Anup Surendran","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Written by":"Anup Surendran","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/#article","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/"},"author":{"name":"Anup Surendran","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e684f5b706a71ab8ac636fe2939d8cea"},"headline":"Quantitative Observation: Definition, Characteristics and Examples","datePublished":"2018-07-06T09:49:20+00:00","dateModified":"2023-08-30T07:54:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/"},"wordCount":838,"publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"articleSection":["Market Research"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/","url":"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/","name":"Quantitative Observation: Definition, Characteristics and Examples | QuestionPro","isPartOf":{"@id":"https:\/\/www.questionpro.com\/blog\/#website"},"datePublished":"2018-07-06T09:49:20+00:00","dateModified":"2023-08-30T07:54:48+00:00","description":"Quantitative observation is an objective collection of data which is primarily focused on numbers. It implies observation of any entity that can be associated with a numeric value such as age, shape, weight, volume, scale etc. Learn all about its definition, characteristics, and examples.","breadcrumb":{"@id":"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.questionpro.com\/blog\/quantitative-observation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.questionpro.com\/blog\/quantitative-observation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.questionpro.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Market Research","item":"https:\/\/www.questionpro.com\/blog\/category\/market-research\/"},{"@type":"ListItem","position":3,"name":"Quantitative Observation: Definition, Characteristics and Examples"}]},{"@type":"WebSite","@id":"https:\/\/www.questionpro.com\/blog\/#website","url":"https:\/\/www.questionpro.com\/blog\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/www.questionpro.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.questionpro.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.questionpro.com\/blog\/#organization","name":"QuestionPro","url":"https:\/\/www.questionpro.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/e684f5b706a71ab8ac636fe2939d8cea","name":"Anup Surendran","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.questionpro.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/96f26a8bffc4de7ab3c9ba2f238575ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/96f26a8bffc4de7ab3c9ba2f238575ca?s=96&d=mm&r=g","caption":"Anup Surendran"},"description":"VP Product Growth at QuestionPro. Focused SaaS Companies. Growth Marketing, Marketing Strategy, Pricing Strategy, and Product Marketing.","url":"https:\/\/www.questionpro.com\/blog\/author\/anup\/"}]}},"featured_image_src":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/47-Quantitative-Observation-1.jpg","featured_image_src_square":"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/47-Quantitative-Observation-1.jpg","author_info":{"display_name":"Anup Surendran","author_link":"https:\/\/www.questionpro.com\/blog\/author\/anup\/"},"_links":{"self":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/59165"}],"collection":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/comments?post=59165"}],"version-history":[{"count":4,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/59165\/revisions"}],"predecessor-version":[{"id":810698,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/59165\/revisions\/810698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media\/59167"}],"wp:attachment":[{"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/media?parent=59165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/categories?post=59165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/tags?post=59165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}