![\"QuestionPro](\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/58-Survey-Update.jpg\")
<\/h2>\n<\/h2>\nImagine this\u2014 you\u2019ve just sent out your meticulously crafted survey to a specific, targeted audience. You\u2019re feeling great about the work that went into it and look forward to studying some impactful and significant findings. Yet soon, much to your surprise \u2013 you find that only a small number of your audience even took the survey all the way through to completion! All the work and effort that went into the project hasn\u2019t hit the mark, and the insights you\u2019d hoped for are yet to be elucidated. Faced with the challenge to salvage your survey project, an analysis of the content, delivery, and survey taking experience is needed. For this piece, we\u2019ll focus on how the survey taking experience influences data collection.<\/p>\n
![\"2TS-mobile\"](\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/2TS-mobile-223x450.jpg\")
<\/h3>\nFor some time now, we at QuestionPro have realized that these types of scenarios do happen \u2013 more often than anybody would want! The question is \u2013 what can we do about it and how can we turn the situation into an opportunity to not only capture that audience \u2013 but to empower our clients in maximizing engagement with them.<\/p>\n
We know that first impressions can make all the difference with these situations \u2013 and, showing from the \u201cfront-door\u201d onwards that a QuestionPro survey is clear, straightforward, and inviting to take has been top-of-mind in what we\u2019ll be introducing. With a clear focus on a client\u2019s brand, take a look below at how directly a user\u2019s experience is curated to project both the purpose and questions at hand:<\/p>\n
![\"TSFINAL\"](\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/TSFINAL.jpg\")
\nYou\u2019ll see that now, a clear and clean aesthetic permeates the entire survey. We\u2019ll be focused on maintaining the consistency of this approach \u2013 minimizing any distractions, instead of creating a crystal clear experience – maximizing the attention a user has to effectively respond to the survey questions.<\/p>\n
To enhance branding capabilities and recognition \u2013 we\u2019ve moved to anchor the experience on a single color. This will allow survey administrators to select brand matching colors that flow through all engagement points with the survey respondents.<\/p>\n
With the new anchored themes, all question types will appear cleaner, more direct, and more vibrant than they\u2019ve ever been. When you take a survey, you\u2019ll feel an unforced yet effortless flow between question types that will give you a seamless and straightforward experience.<\/p>\n
![\"anchor](\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/starbucks_-_screenshot-1.png\")
<\/p>\n
We currently are featuring a mobile-first, responsive design that can not only encompass a diverse array of themes- but of course function optimally on a diverse array of devices as well.<\/p>\n
In addition to our responsive launch, we eventually envision even a mobile-specific approach to highlight gestures, swiping, and screen usage. This will allow us another angle to engage with the tactile and gestural tendencies of users. For now, we imagine that the heightened focus on presentation and usability will strike an intuitive chord with survey-takers \u2013 giving a massive boost (and answer) to the opening question \u2013 how to ensure your audience not only starts surveys \u2013 but completes them!<\/p>\n","protected":false},"excerpt":{"rendered":"
New! Enhanced QuestionPro Surveys Setting the Scene Imagine this\u2014 you\u2019ve just sent out your meticulously crafted survey to a specific, […]<\/p>\n","protected":false},"author":61,"featured_media":59621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[270],"tags":[],"yoast_head":"\n