{"id":60125,"date":"2018-07-27T08:31:41","date_gmt":"2018-07-27T15:31:41","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=60125"},"modified":"2018-07-27T08:31:41","modified_gmt":"2018-07-27T15:31:41","slug":"back-to-school-spending","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/back-to-school-spending\/","title":{"rendered":"Back to School Spending: Infographic"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hear that? That\u2019s the sound of moms across the country rejoicing and children crying. And that means it\u2019s almost time for kiddos to head back to school after summer vacation. But heading back to school isn\u2019t as easy as waving goodbye as the kids board the school bus. Supplies, clothing, electronics&#8230;there is a lot of money that will be spent before September. <\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Select your respondents<\/strong><\/a><\/p>\n<p><b>HOW MUCH?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">According to a new survey released by the National Retail Federation, spending for K-12 schools and college combined is expected to reach $82.8 billion, only slightly less than 2017\u2019s $83.6 billion. College and graduate students plan to spend an average of $942.17 each, while K-12 households are looking to drop $684.79. <\/span><\/p>\n<p><b>WHAT ARE THEY PURCHASING?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Clothing tops the chart for K-12 back to schoolers, with an average spend of $236.90, followed by electronics ($187.10), shoes ($138.66) and school supplies ($122.13). College shoppers plan to spend the most on electronics ($229.21), followed by clothing ($153.32), $109.29 on furnishings for their apartment or dorm, and only $69.46 on school supplies. <\/span><\/p>\n<p><b>WHERE WILL THEY PURCHASE? <\/b><\/p>\n<p><span style=\"font-weight: 400;\">K-12 consumers are headed to department stores (57%), online retailers (55%), discount stores (52%), clothing stores (51%) and office supply stores (35%). The majority of college consumers are also focused on online retailers (49%) and department stores (40%). <\/span><\/p>\n<p><b>HOW ARE THEY PAYING?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Overall, consumers plan to pay with debit card (57%). 44% will be putting it on a credit card, and 37% will pay with cash or check. Interestingly, when comparing household income to payment method, 68% of households with an income of $100,00 or more will charge their purchases to a credit card, while 68% of households with less than $50,000 will pay with their debit card. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We compiled an infographic of interesting stats and little-known facts (why do we give teachers an apple?) relating to the back-to-school season. Check it out below\u2014you may learn a thing or two! <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60148\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/latest-copy1_1.jpg\" alt=\"image\" width=\"800\" height=\"369\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60149\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/latest-copy2_2.jpg\" alt=\"image\" width=\"800\" height=\"111\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60151\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/latest-copy3_3.jpg\" alt=\"image\" width=\"800\" height=\"135\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60133\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/3-3.jpg\" alt=\"image\" width=\"800\" height=\"336\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60132\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/4-3.jpg\" alt=\"image\" width=\"800\" height=\"418\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60131\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/5-2.jpg\" alt=\"image\" width=\"800\" height=\"483\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60130\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/6-1.jpg\" alt=\"image\" width=\"800\" height=\"455\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-60241 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/replace.jpg\" alt=\"image\" width=\"800\" height=\"633\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60128\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/8-1.jpg\" alt=\"image\" width=\"800\" height=\"625\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60127\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/9-1.jpg\" alt=\"image\" width=\"800\" height=\"514\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-60126\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/10.jpg\" alt=\"image\" width=\"800\" height=\"574\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear that? That\u2019s the sound of moms across the country rejoicing and children crying. And that means it\u2019s almost time [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":60248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[206],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Back to School Spending: Infographic | QuestionPro<\/title>\n<meta name=\"description\" content=\"Here is a QuestionPro Audience infographic filled with interesting facts and current consumer behavior towards spending on education and supplies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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