{"id":60310,"date":"2018-07-30T03:11:23","date_gmt":"2018-07-30T10:11:23","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=60310"},"modified":"2023-05-22T10:51:09","modified_gmt":"2023-05-22T10:51:09","slug":"crowdsourcing-changed-market-research","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/crowdsourcing-changed-market-research\/","title":{"rendered":"Has Crowdsourcing Changed Market Research"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-60327\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/Crowdsourcing_for_Market_Research_-_microfiche-300x218.png\" alt=\"Crowdsourcing for Market Research-microfiche\" width=\"300\" height=\"218\" \/>Everyone agrees that market research (and all other forms of research) have evolved rapidly and irreversibly over the past decades. Students, journalists, and consultants no longer have to make their way to the library to page their way through a series of microfiche on wobbly blue screens. Those scenes in movies have become delightfully dated.<\/span><\/p>\n<p>So what are the biggest changes to modern research?<\/p>\n<h2>Retrieval of Information is Easier<\/h2>\n<p>We\u2019ve eliminated many of the sweat barriers associated with research. Instead of visiting a library, doggedly looking through recommended bibliographies and then tracking down the original text of studies or articles, you can search it all directly on online databases. Some of these databases are paid access or only available to students, but some of them are free and many of them contain the full text of print articles so that you can do all your reading without once having to leave your desk. To say nothing of all of the information and published research available on the internet\u2026. But I\u2019d like to remind you to get up and walk around once in a while anyway. After all, standing is good for you.<\/p>\n<h3>Gathering Data is Easier<\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re doing your own research and you\u2019d like to reach a wide <a href=\"https:\/\/www.questionpro.com\/blog\/cross-sectional-study\/\">cross-section study<\/a> of people rapidly, this too has never been easier. You can launch surveys online, through email, on social media, on mobile phones, and more. In fact, in 2014, only 10% of all research took place face-to-face or through the mail. With some research companies, you can even segment your research to directly reach people who fit your customer profile or who offer a specialized set of knowledge. And it\u2019s easy to launch a survey or <\/span><a href=\"https:\/\/ideascale.com\/\"><span style=\"font-weight: 400;\">start a crowdsourcing community today<\/span><\/a><span style=\"font-weight: 400;\">. Anyone can do it. <\/span><\/p>\n<h3>Verifying Research is Critical<\/h3>\n<p><span style=\"font-weight: 400;\">However, because everyone can share information, gather information, and the barriers to sharing and publishing are low, it\u2019s more important than ever to validate and verify facts. This Georgetown article details <\/span><span style=\"font-weight: 400;\">guidelines to help evaluate online resources<\/span><span style=\"font-weight: 400;\"> for their reputation and validity. It asks the reader to consider questions like \u201ccan I view the source study\u201d or \u201care these facts verifiable?\u201d or \u201chas anyone else validated or verified this information?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, crowdsourcing can help all of these research efforts enormously. Not only can you ask the crowd to share information (both their own source data as well as recommended articles and other sources), you can ask your crowd to do research that will help find source studies or connect you to other researchers. If you ask me, we\u2019re in a golden age of research. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone agrees that market research (and all other forms of research) have evolved rapidly and irreversibly over the past decades. [&hellip;]<\/p>\n","protected":false},"author":104,"featured_media":60320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[203],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Has Crowdsourcing Changed Market Research | QuestionPro<\/title>\n<meta name=\"description\" content=\"Understand how the use of a &quot;crowdsourcing community&quot; helps market researchers in gathering quality data. 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