

{"id":60472,"date":"2018-08-01T06:42:03","date_gmt":"2018-08-01T13:42:03","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=60472"},"modified":"2023-08-08T05:55:03","modified_gmt":"2023-08-08T05:55:03","slug":"consecutive-sampling","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/consecutive-sampling\/","title":{"rendered":"Consecutive Sampling- Definition, Example, &#038; Advantages"},"content":{"rendered":"<h2><b>Consecutive sampling: Definition<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Consecutive sampling is defined as a <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/non-probability-sampling\/\"><span style=\"font-weight: 400;\">non-probability sampling <\/span><\/a><span style=\"font-weight: 400;\">technique where samples are picked at the ease of a researcher more like <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/convenience-sampling\/\"><span style=\"font-weight: 400;\">convenience sampling<\/span><\/a><span style=\"font-weight: 400;\">, only with a slight variation. Here, the researcher selects a <\/span><span style=\"font-weight: 400;\">sample<\/span><span style=\"font-weight: 400;\"> or group of people, conducts research over a period, collects results, and then moves on to another sample.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><span style=\"font-weight: 400;\">sampling technique<\/span><span style=\"font-weight: 400;\"> gives the researcher a chance to work with multiple samples to fine-tune his\/her research work to collect vital research insights.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Select your respondents<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In most of the sampling techniques in research, a <\/span><span style=\"font-weight: 400;\">researcher<\/span><span style=\"font-weight: 400;\"> will finally infer the study by concluding that the experiment and the data analysis will either accept the null hypothesis or disapprove it and accept the alternative explanation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A null hypothesis means a statistical theory in which no significant difference exists between the set of variables involved in the research or experiment. In the mathematical terms, the original or default statement is often represented by H0. If the null hypothesis is accepted, then a researcher will not make any changes in opinions or actions. The null hypothesis is indirect or <a href=\"https:\/\/www.questionpro.com\/blog\/implicit-data\/\">implicit data<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An alternative hypothesis is the opposite of the null hypothesis. In this statistical hypothesis, there is a relationship between the two variables involved in the study or research. An alternative explanation is accepted when a null hypothesis is rejected. An alternative hypothesis the testing is direct and explicit. H1 denotes an alternative theory.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, in consecutive sampling, there is a third option available. Here, a researcher can accept the null hypothesis, if not the null hypothesis, then its alternative hypothesis. If neither of them is applicable, then a researcher can select another pool of samples and conduct the research or the experiment once again before finally making a research decision.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/survey-sampling\/\">Survey Sampling<\/a><\/p>\n<h3><b>Consecutive sampling example<br \/>\n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here is an easy to understand example of consecutive sampling<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">One of the most common examples of a consecutive sample is when companies\/ brands stop people in a mall or crowded areas and hand them promotional leaflets to purchase a luxury car.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In this example, the people walking in the mall are the samples, and let us consider them as representative of a population.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Now, the researcher hands these people an advertisement or a promotional leaflet. A few of them agree to stay back and respond to the questions asked by the promotion executive (we can consider him\/her as a researcher).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The responses are collected and analyzed, but there is no conclusive result that people would want to buy that car based on the features described in the leaflet.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The promotion executive now asks questions to another group of people who analyze the details of the car and its features and show a keen interest in buying the luxury car. Thus, this group of people has provided conclusive results for purchasing the vehicle.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, there is a downside to this sampling method. You cannot consider the sample to be representative of the entire population. In this example, not all people who have taken this leaflet were interested in buying the car.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is where <a href=\"https:\/\/www.questionpro.com\/blog\/sampling-bias\/\">sampling <\/a><\/span><a href=\"https:\/\/www.questionpro.com\/blog\/sampling-bias\/\"><span style=\"font-weight: 400;\">bias<\/span><\/a><span style=\"font-weight: 400;\"> comes into the picture. So to overcome this bias, consecutive sampling should be used in tandem with <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/probability-sampling\/\"><span style=\"font-weight: 400;\">probability sampling<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><em><strong>LEARN ABOUT:<\/strong><\/em>\u00a0<a href=\"https:\/\/www.questionpro.com\/blog\/sampling-frame\/\"><em>Sampling Frame<\/em><\/a><\/p>\n<h3><b>Advantages of consecutive sampling<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here are the four advantages of consecutive sampling<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">In a consecutive sampling technique, the researcher has many options when it comes to <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/survey-sample-sizes-how-many-respondents-do-you-really-need\/\"><span style=\"font-weight: 400;\">sampling size<\/span><\/a><span style=\"font-weight: 400;\"> and sampling schedule. The sample size can vary from a few to a few hundred, that the kind of range of sample size we are talking about here. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In this <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/types-of-sampling-for-social-research\/\"><span style=\"font-weight: 400;\">sampling technique<\/span><\/a><span style=\"font-weight: 400;\">, sampling schedule is completely dependent on the nature of the research, a researcher is conducting. If a researcher is unable to obtain conclusive results with one sample, he\/she can depend on the second sample and so on for drawing conclusive results. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In consecutive sampling, a researcher can fine-tune his\/her researcher. Due to its repetitive nature, minor changes and adjustments can be made right at the beginning of the research to avoid considering <a href=\"https:\/\/www.questionpro.com\/blog\/research-bias\/\">research bias<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Very little effort is needed from the researcher\u2019s end to carry out the research. This technique is not time-consuming and doesn\u2019t require an extensive workforce.\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Consecutive sampling: Definition Consecutive sampling is defined as a non-probability sampling technique where samples are picked at the ease of [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":60475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[206,203],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consecutive Sampling- Definition, Example, &amp; Advantages | QuestionPro<\/title>\n<meta name=\"description\" content=\"Use this guide on consecutive sampling to understand the sampling technique thoroughly. 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