{"id":61313,"date":"2018-08-10T12:57:27","date_gmt":"2018-08-10T19:57:27","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=61313"},"modified":"2023-08-09T11:19:37","modified_gmt":"2023-08-09T11:19:37","slug":"research-for-your-next-campaign-is-not-optional","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/research-for-your-next-campaign-is-not-optional\/","title":{"rendered":"Research For Your Next Campaign Is Not Optional"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Did you know that you only get one shot at interviewing for an on-air position at ESPN? Applicants hold off on submitting their tape until they feel it is absolutely perfect. If you had one chance at succeeding at something, whether at work or in your personal life, why wouldn\u2019t you collect all the data and facts to ensure the best possible outcome? We say this because there are many companies that still aren\u2019t using market research. They launch campaigns and new products, based on anecdotal information, on a wing and a prayer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be like these companies. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumer insight is our jam. We eat, sleep, and breathe data. That said, we are your go-to for any and every type of respondent, no matter how small or niche. We gather 300 panel attributes on <\/span><i><span style=\"font-weight: 400;\">each<\/span><\/i><span style=\"font-weight: 400;\"> member of our panels.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-61316\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/top.jpg\" alt=\"image\" width=\"1456\" height=\"222\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With more than 20 million respondents recruited and managed by QuestionPro, we help advertising and branding agencies<\/span><span style=\"font-weight: 400;\"> tap into millions of consumers to provide feedback into various research initiatives such as:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Creative Design<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a class=\"wpil_keyword_link\" href=\"https:\/\/www.questionpro.com\/blog\/what-is-concept-testing\/\"   title=\"Concept Testing\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"94\">Concept Testing<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Logo Design<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Video Review<\/span><\/li>\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/ad-testing\/\"><span style=\"font-weight: 400;\">Ad Testing<\/span><\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-61315\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-10-at-11.49.40-AM.png\" alt=\"research\" width=\"1194\" height=\"258\" \/><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro Audience has over 10 niche panels comprised of industry experts who are strategically recruited to participate in quantitative research and live discussions. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/top-10-reasons-to-use-panel-respondents-for-your-survey\/\">Panel Respondents<\/a><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Select your respondents<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Just a few of our niche panels: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Healthcare<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Veterinarians<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">College students<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">General contractors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Registered voters<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Small business owners<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Frequent travelers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consumer electronics and more<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With industry knowledge and innovative tools, QuestionPro Audience always meets the rigorous demands of our clients. Contact us for your next research project: <\/span><a href=\"mailto:sample-projects@questionpro.com\"><span style=\"font-weight: 400;\">sample-projects@questionpro.com<\/span><span style=\"font-weight: 400;\">.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that you only get one shot at interviewing for an on-air position at ESPN? Applicants hold off [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":61318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[206],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Research For Your Next Campaign Is Not Optional | QuestionPro<\/title>\n<meta name=\"description\" content=\"Launching a new product without market research is like playing with fire. You may get out of it safely or burn your hand. 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