{"id":614,"date":"2009-09-21T07:02:14","date_gmt":"2009-09-21T07:02:14","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=614"},"modified":"2025-08-19T01:24:54","modified_gmt":"2025-08-19T08:24:54","slug":"how-to-use-social-media-to-supplement-your-research","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/how-to-use-social-media-to-supplement-your-research\/","title":{"rendered":"How to use social media to supplement your research"},"content":{"rendered":"

Let’s talk about research<\/h2>\n

If you\u2019ve been in the market or customer research business for longer than 20 years, then you remember when gathering data to come up with relevant information that you can make some decisions with was both an expensive and extensive proposition. You had to have access to the sample and respondents, you may have had to either do a focus group, use the phone or mail your survey<\/a>. Each method had its good points and bad points \u2013 and none are all that appealing, especially if all you wanted was a little insight and direction as to what areas of\u00a0research to allocate your time and your money.<\/p>\n

The internet has not only increased the ease and lowered the cost of getting secondary information, but has made getting your hands on primary and demographic information just as easy and inexpensive.\u00a0 As a disclaimer, I\u2019m not advocating replacing your good research practices with the methods I\u2019ll cover here.\u00a0 I\u2019m sharing some creative ways I\u2019ve used to get decent, usable information that has helped me pull together better surveys, and get better information. You should know about survey disclaimers<\/a>.<\/p>\n

If you\u2019re interested in Customer Experience topics, we think you might enjoy reading: Trapping your customers<\/span><\/a><\/p>\n

Facebook<\/strong><\/h3>\n

The fastest category of Facebook users right now is women over 55. With that juicy statistic, let\u2019s take a look at how much more demographic insight we can get from Facebook:<\/p>\n