{"id":61466,"date":"2018-08-14T04:37:08","date_gmt":"2018-08-14T11:37:08","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=61466"},"modified":"2024-10-23T02:25:55","modified_gmt":"2024-10-23T09:25:55","slug":"rating-scale","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/rating-scale\/","title":{"rendered":"Rating Scale: Definition, Survey Question Types and Examples"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><b>What is Rating Scale Definition<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The rating scale is a <a href=\"https:\/\/www.questionpro.com\/close-ended-questions.html\">closed-ended survey question<\/a> used to represent respondent feedback in a comparative form for specific particular features\/products\/services. It is one of the most established question types for online and offline surveys where survey respondents are expected to rate an attribute or feature. The rating scale is a variant of the popular <\/span><a href=\"https:\/\/www.questionpro.com\/article\/multiple-choice-questions.html\"><span style=\"font-weight: 400;\">multiple-choice question<\/span><\/a>,<span style=\"font-weight: 400;\"> which is widely used to gather the information that provides relative information about a specific topic.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>LEARN ABOUT:<\/em><\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/course-evaluation-survey-examples\/\">course evaluation survey examples<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Researchers use a rating scale in research when they intend to associate a <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-observation\/\">qualitative observation<\/a> measure with the various aspects of a product or feature. Generally, this scale is used to evaluate the performance of a product or service, employee skills, customer service performances, <a href=\"https:\/\/www.questionpro.com\/blog\/customer-first\/\">customer-first strategy<\/a>, processes followed for a particular goal, etc. A rating scale survey question can be compared to a checkbox question, but a rating scale provides more information than merely Yes\/No.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/6-problems-with-online-surveys-and-how-to-avoid-them\/\">Survey Mistakes And How to Avoid<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>4 Types of Rating Scale<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Broadly speaking, rating scales can be divided into two categories: <em>Ordinal<\/em> and <em>Interval Scales<\/em>. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">An <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/ordinal-scale\/\"><span style=\"font-weight: 400;\">ordinal scale<\/span><\/a><span style=\"font-weight: 400;\"> is a scale that depicts the answer options in an ordered manner. The difference between the two answer option may not be calculable, but the answer options will always be in a certain innate order. Parameters such as attitude or feedback can be presented using an ordinal scale. <\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">Learn more: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/ordinal-data\/\"><span style=\"font-weight: 400;\">Ordinal Data<\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">An <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/interval-scale\/\"><span style=\"font-weight: 400;\">interval scale<\/span><\/a><span style=\"font-weight: 400;\"> is a scale where not only is the order of the answer variables established, but the magnitude of difference between each answer variable is also calculable. An absolute or true zero value is not present in an interval scale. The temperature in Celsius or Fahrenheit is the most popular example of an interval scale. <\/span><a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\"><span style=\"font-weight: 400;\">Net Promoter Score<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-likert-scale\/\"><span style=\"font-weight: 400;\">Likert Scale<\/span><\/a><span style=\"font-weight: 400;\">, and Bipolar Matrix Table are some of the most effective types of it.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">Learn more: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/interval-data\/\"><span style=\"font-weight: 400;\">Interval Data <\/span><\/a>&amp; <a href=\"https:\/\/www.questionpro.com\/blog\/bipolar-questionnaire\/\">Bipolar Questionnaire<\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Four primary types of rating scales can be suitably used in an online survey: <\/span><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Graphic&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Numerical&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/descriptive-research\/\">Descriptive<\/a>\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Comparative&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<ol>\n<li><b>Graphic Rating Scale:<\/b><span style=\"font-weight: 400;\"> It indicates the answer options on a scale of 1-3, 1-5, etc. <\/span><a href=\"https:\/\/www.questionpro.com\/article\/likert-scale-survey-questions.html\"><span style=\"font-weight: 400;\">Likert Scale<\/span><\/a><span style=\"font-weight: 400;\"> is a popular graphic rating scale example. Respondents can select a particular option on a line or scale to depict rating. This rating scale is often implemented by HR managers to conduct <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/employee-evaluation-surveys\/\"><span style=\"font-weight: 400;\">employee evaluation<\/span><\/a><span style=\"font-weight: 400;\">.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-55643\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/02\/5_point_likert_scale_satisfaction.png\" alt=\"5 point likert scale for satisfaction\" width=\"791\" height=\"236\"><\/span><\/li>\n\n\n\n<li><b>Numerical Rating Scale:<\/b><span style=\"font-weight: 400;\"> It has numbers as answer options and not each number corresponds to a characteristic or meaning. For instance, a <\/span><a href=\"https:\/\/www.questionpro.com\/visual-analogue-scale-vas.html\"><span style=\"font-weight: 400;\">Visual Analog Scale<\/span><\/a><span style=\"font-weight: 400;\"> or a <\/span><a href=\"https:\/\/www.questionpro.com\/semantic-differential-scale.html\"><span style=\"font-weight: 400;\">Semantic Differential Scale<\/span><\/a><span style=\"font-weight: 400;\"> can be presented using a numerical scale. &nbsp;<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-61470\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/numerical_rating_scale-1.png\" alt=\"numerical rating scale\" width=\"840\" height=\"172\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-61469\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/numerical-scale-matrix-1.png\" alt=\"image\" width=\"712\" height=\"256\"><\/span><\/li>\n\n\n\n<li><b>Descriptive Rating Scale: <\/b><span style=\"font-weight: 400;\">&nbsp;In a descriptive scale, each answer option is elaborately explained to the respondents. A numerical value is not always related to the answer options in the descriptive scale. There are certain surveys, for example, a <\/span><a href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\"><span style=\"font-weight: 400;\">customer satisfaction survey<\/span><\/a><span style=\"font-weight: 400;\">, which need to describe all the answer options in detail so that every customer has thoroughly explained information about what is expected from the survey.<\/span><\/li>\n\n\n\n<li><b> Comparative Rating Scale:<\/b><span style=\"font-weight: 400;\"> As the name suggests, it expects respondents to answer a particular question in terms of comparison, i.e. based on relative measurement or keeping other organizations\/products\/features as a reference.<\/span><\/li>\n<\/ol>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>LEARN ABOUT:<\/em><\/strong> <em><a href=\"https:\/\/www.questionpro.com\/blog\/graphic-rating-scale\/\">Graphic Rating Scale<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Examples of Rating Scale<\/b> <b>Questions<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Rating scale questions are widely used in customer satisfaction and employee satisfaction surveys to gather detailed information. Here are a few examples of these questions &#8211; <\/span><\/p>\n\n\n\n<ul>\n<li><b>Degree of Agreement:<\/b><span style=\"font-weight: 400;\"> &nbsp;An organization intends to improve the efficiency of its employees. After organizing multiple courses and certifications for the employees, the management decides to survey whether employees resonate with the ideology behind these certifications. They can use a question such as the <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/even-likert-scale-survey-questions-templates\/\"><span style=\"font-weight: 400;\">Even Likert Scale<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.questionpro.com\/survey-templates\/odd-likert-scale-survey-questions-template\/\"><span style=\"font-weight: 400;\">Odd Likert Scale<\/span><\/a><span style=\"font-weight: 400;\"> to evaluate the degree of agreement. <\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">5 Point Likert Scale<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"826\" height=\"238\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/02\/5_point_likert_scale_agreement.png\" alt=\"5 point likert scale for agreement\" class=\"wp-image-55642\"\/><\/figure><\/div>\n\n\n<ul>\n<li><b>Customer Experience:<\/b><span style=\"font-weight: 400;\"> It is important to collect information about customer experience. It is important for organizations to gather real-time details about product or service purchase experiences. A rating scale question such as a <\/span><a href=\"https:\/\/www.questionpro.com\/semantic-differential-scale.html\"><span style=\"font-weight: 400;\">Semantic Differential Scale<\/span><\/a><span style=\"font-weight: 400;\"> can help the organization\u2019s management to collect and analyze information about customer experience. <\/span><\/li>\n<\/ul>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Semantic Differential Scale<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/Rating-Scale-Question-1.jpg\" alt=\"image\" class=\"wp-image-61468\"\/><\/figure><\/div>\n\n\n<ul>\n<li><b>Analyze brand loyalty: <\/b><span style=\"font-weight: 400;\">Organizations thrive on customer loyalty towards their brand. But brand loyalty is a factor that needs to be regularly monitored. Using a rating scale question such as <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/net-promoter-score-calculation\/\"><span style=\"font-weight: 400;\">Net Promoter Score<\/span><\/a><span style=\"font-weight: 400;\"> can help organizations garner real-time details about customer loyalty and brand shareability. A rating question: \u201cOn a scale of 0-10, considering your purchasing experience, how likely are you to recommend our brand to your friends and colleagues?\u201d can be effective in monitoring customer satisfaction and loyalty.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2017\/10\/net-promoter-score-question-1.jpg\" alt=\"Net promoter score question\" class=\"wp-image-55285\"\/><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"meta\" class=\"style-scope ytd-watch-flexy\">\n<div id=\"meta-contents\" class=\"style-scope ytd-watch-flexy\">\n<div id=\"container\" class=\"style-scope ytd-video-secondary-info-renderer\">\n<div id=\"content\" class=\"style-scope ytd-expander\">\n<h3 id=\"description\" class=\"style-scope ytd-video-secondary-info-renderer\" style=\"text-align: left;\">How To Write a Rating Scale Question<\/h3>\n<p class=\"style-scope ytd-video-secondary-info-renderer\" style=\"text-align: left;\">This short explainer video examines a popular<strong> rating scale<\/strong> and walks step by step through transforming the question until it aligns with best practices.<\/p>\n<\/div>\n<div id=\"always-shown\" class=\"style-scope ytd-metadata-row-container-renderer\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<center><iframe loading=\"lazy\" title=\"How To Write a Rating Scale Question\" src=\"https:\/\/www.youtube.com\/embed\/QtyVDLnHypk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Its Uses&nbsp;<\/b><\/h3>\n\n\n\n<ul>\n<li><b>Gain relative information about a particular subject:<\/b><span style=\"font-weight: 400;\"> In a <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/determining-sample-size\/\"><span style=\"font-weight: 400;\">sample size<\/span><\/a><span style=\"font-weight: 400;\"> of 1000 individuals, each individual will have a different outlook towards a topic. Gathering comparative information about satisfaction levels, the frequency of use, loyalty and many other such parameters. <\/span><\/li>\n\n\n\n<li><b>Compare and analyze data:<\/b><span style=\"font-weight: 400;\"> Researchers can collect unbiased data from the target audience and analyze that using online survey softwares such as QuestionPro. If a rating scale question is used across a considerable sample size, there are chances that the <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/margin-of-error\/\"><span style=\"font-weight: 400;\">margin of error<\/span><\/a><span style=\"font-weight: 400;\"> in obtained data can be reduced or eliminated. <\/span><\/li>\n\n\n\n<li><b>Measure one important product\/service element:<\/b><span style=\"font-weight: 400;\"> There are surveys where certain topics need to be addressed specifically, in order to understand the target market in a better manner. Rating scales can be implemented in such cases where there are multiple important elements which are to be analyzed. For instance, to measure degree of agreement, frequency, satisfaction etc. <\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Advantages&nbsp;<\/b><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/31-adventages-of-rating-scale-min-1-1.jpg\" alt=\"Advantages of rating scale\" class=\"wp-image-118784\"\/><\/figure><\/div>\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Rating scale questions are easy to understand and implement. <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Offers a comparative analysis of <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-data\/\"><span style=\"font-weight: 400;\">quantitative data<\/span><\/a><span style=\"font-weight: 400;\"> within the target sample for researchers to make well-informed decisions. <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Using graphic rating scales, it is easy for researchers to create surveys as they consume the least time to configure. <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Abundant information can be collected and analyzed using a rating scale. <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The analysis of answer received for rating scale questions is quick and less time-consuming. <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Rating scale is often considered to a standard for collecting <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-data\/\"><span style=\"font-weight: 400;\">qualitative<\/span><\/a><span style=\"font-weight: 400;\"> and quantitative information for research.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Rating Scales in Template Libraries<\/h3>\n\n\n\n<p>QuestionPro provides various types of rating scales to help you determine how a particular respondent feels about a certain issue. There are several ways a user can create a survey that utilizes rating scales, including selecting from a pre-made template, importing an existing survey, or creating a brand-new survey.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Template Library<\/h4>\n\n\n\n<p>The template library in QuestionPro provides over 100 templates, each one customizable, so you can determine whichever rating scale fits your needs. Before you sit down and choose the type of survey you wish to conduct, it&#8217;s always best to think ahead and determine what kind of data you wish to receive. If you&#8217;re new to survey creation and not sure which types of rating scales you need, go ahead and check out QuestionPro&#8217;s vast template library to help you begin brainstorming.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/data-management-framework\/\">Data Management Framework<\/a><\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Importing &amp; Copying Surveys<\/h4>\n\n\n\n<p>Another option for those who already use QuestionPro is importing an existing survey. This allows you to take the ideas and flow of a previously built survey and either reuse it or edit it. In addition, you can always use Microsoft\u2122 Word\u2122 to create a survey to import, which you can then edit and implement the rating scales you need. This works out really well if one particular user administers a survey with certain rating scales who is not the author of that survey.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><strong>LEARN ABOUT: <a href=\"https:\/\/www.questionpro.com\/blog\/performance-appraisal-survey\/\">Performance Appraisal Survey<\/a><\/strong><\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Doing a Survey from Scratch<\/h4>\n\n\n\n<p>If neither of those options fits your needs, you can always create a survey from scratch and add the rating scales you wish to fit your requirements. Apart from the intuitive interface, QuestionPro will provide you with various <a href=\"https:\/\/www.questionpro.com\/article\/types-of-questions-question-types.html\">question types<\/a> to choose from and whichever rating scales you need for collecting the necessary data.<\/p>\n\n\n\n<p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/survey-software\/\" target=\"_blank\" rel=\"noopener\"><button>LEARN MORE<\/button><\/a>&nbsp; &nbsp; &nbsp; &nbsp;<a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><button>SIGN UP FREE<\/button><\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; What is Rating Scale Definition The rating scale is a closed-ended survey question used to represent respondent feedback in [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":298398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rating Scale: Definition, Survey Question Types &amp; Examples<\/title>\n<meta name=\"description\" content=\"Rating scale is a closed-ended survey question used to represent respondent feedback in a comparative degree of a feature\/product\/service.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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