![\"Attention](\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/08\/75-Attention-Of-Your-Customers.jpg\")
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Improving your brand and business is predicated on attracting and maintaining customers, and methods of effective marketing change as rapidly as the technology does. As of 2016, <\/span>nearly 90% of companies<\/span> used social media marketing, a technology that barely existed a decade ago.<\/span><\/p>\n Not too long before that, the only method of marketing for many businesses was an attractive storefront, a few flyers, and if they were lucky – maybe a commercial or two. <\/span><\/p>\n The modern marketing landscape has changed dramatically, granting great opportunity for the savvy business-runner, but also placing increasing pressure on them to adopt these technologies, lest they go the way of <\/span>Borders and Blockbuster<\/span>. <\/span><\/p>\n It can be overwhelming to rummage through the massive amount of tools available for use in marketing in 2018; for example, there are <\/span>currently around 2 million apps<\/span> on the Apple App Store. However, an of understanding some of these technologies is well-worth the time investment they necessitate. <\/span><\/p>\n Below, this article will break down methods of garnering attention for your brand and shed light on methods that tend to work best. <\/span><\/p>\n Obviously, the advent of universal access to the high-speed internet was revolutionary in terms of brand expansion and building a customer base. With <\/span>online marketing<\/span>, companies are now able to put their brand in front of a bigger audience than a commercial or billboard could ever manage. This grants unprecedented ability to cultivate a relationship with customers. <\/span><\/p>\n Clinical research<\/a> tells us that something as simple as <\/span>mere exposure<\/span> to something is enough to foster familiarity and in turn preference. In the context of internet presence, the potential of online marketing becomes clear. <\/span><\/p>\n The <\/span>use of surveys<\/span> online has experienced an upward trend – and for good reason. Research indicates that online surveys<\/a> have <\/span>significant advantages<\/span> over other formats. They also demand attention because they facilitate interaction, thus building a relationship and encouraging input, direction, and dialogue.<\/span><\/p>\nUnderstanding The Potential of Online Marketing<\/strong><\/h2>\n
Strategy #1: Survey Implementation<\/strong><\/h3>\n