{"id":62570,"date":"2018-08-30T08:40:56","date_gmt":"2018-08-30T15:40:56","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=62570"},"modified":"2018-08-30T08:40:56","modified_gmt":"2018-08-30T15:40:56","slug":"guttman-scale","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/guttman-scale\/","title":{"rendered":"Guttman Scale: Definition, Characteristics and Examples"},"content":{"rendered":"
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Content Index<\/p>\n

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  1. Guttman Scale Definition<\/a><\/li>\n
  2. Guttman Scale Characteristics<\/a><\/li>\n
  3. Steps for developing a Guttman Scale with Examples<\/a><\/li>\n
  4. Guttman Scale Applications with Examples<\/a><\/li>\n
  5. Guttman Scale Advantages<\/a><\/li>\n<\/ol>\n<\/div>\n

    \"Guttman<\/p>\n

    <\/a>Guttman Scale Definition<\/b><\/h2>\n

    Guttman scale is one of the three unidimensional scales, the other two being – <\/span>Likert Scale<\/span><\/a> and Thurstone Scale. Guttman scale also called cumulative scaling or scalogram analysis is created with elements that can possibly be ordered in a hierarchical manner. It is representative of the extreme \u201cattitude\u201d of <\/span>respondents<\/span><\/a>, i.e. extremely positive or negative, about the subject in-hand. <\/span><\/p>\n

    This scale is used by researchers in situations where a unidimensional scale for a continuum of opinions is required. \u201cUni\u201d-dimensional scale indicates that the answer options\u00a0have only one measurement parameter, i.e., a range of numbers can be associated with the scale. For instance, \u201cOn a scale of 0-10, how satisfied are you with the service of this airline?\u201d – can be indicated with unidimensional answer options. <\/span><\/p>\n

    Guttman scale has a list of statements. It can be inferred that respondents who agree to the statement placed at the end of this list, would have agreed to all the other statements above the last one. Each statement will have a corresponding weight associated with it. The cumulation of the weight according to <\/span>respondent feedback<\/span><\/a> will help researchers in predicting the number of statements agreeable to the respondents. For example, on a 5 scale Guttman scale, if a respondent scores 3 – it indicates that he\/she has agreed to the first 3 statements of the scale\u00a0if a different respondent scores 5 – it indicates that he\/she has agreed to all the statements on this cumulative scale. <\/span><\/p>\n

    The main goal of this scale is to filter those respondents who comply with 100% of the statements mentioned in the scale. But, practically it is highly improbable that respondents totally comply with a series of statements and thus, scalogram analysis is conducted to evaluate the closest set of statements that the target <\/span>audience<\/span><\/a> agrees with. Bogardus scale is a populat example of the Guttman scale.<\/span><\/p>\n

    Learn more: Likert Scale Examples<\/a><\/p>\n

    <\/a>Guttman Scale Characteristics<\/b><\/h3>\n