{"id":62576,"date":"2018-08-30T21:35:19","date_gmt":"2018-08-31T04:35:19","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=62576"},"modified":"2018-08-30T21:35:19","modified_gmt":"2018-08-31T04:35:19","slug":"thurstone-vs-guttman-scale","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/thurstone-vs-guttman-scale\/","title":{"rendered":"Thurstone vs Guttman Scale: Is There a Difference?"},"content":{"rendered":"
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Content Index<\/p>\n

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  1. How to construct a Thurstone Scale?<\/a><\/li>\n
  2. How to construct a Guttman Scale?<\/a><\/li>\n
  3. Thurstone vs Guttman Scale<\/a><\/li>\n<\/ol>\n<\/div>\n

    \"Thurstone<\/p>\n

    Attitude measurement is an important parameter to understand the thoughts and opinions about a target <\/span>sample<\/span><\/a>. Attitude measurement surveys have been successful in gaining feedback on respondents attitudes about the topic under discussion. These surveys are carefully curated with structured <\/span>question types<\/span><\/a> and <\/span>scales<\/span><\/a>. <\/span><\/p>\n

    This is where attitude scales come into the picture. Scales are used to associate a numerical value with respondent behavior and thoughts. It is possible to have a number corresponding to attitudes only when the attitude is considered accountable on only one scale (uni-dimensional scale). <\/span><\/p>\n

    These scales can be classified into: Nominal, Ordinal or Interval scales and practically, there is a well-constructed process for attitude scaling such as <\/span>Likert<\/span><\/a>, Guttman, Bogardus or Thurstone. Thurstone and Guttman scales are two of the most distinctive attitude measurement scales of all used to refer respondent behavior in real-life phenomenon with observation-based <\/span>research<\/span><\/a>. <\/span><\/p>\n

    Thurstone scale was designed by psychologist Robert Thurstone in an attempt to equate <\/span>interval scale<\/span><\/a> of measurement with the attitude scale and introduce a scale with statements appearing at equal intervals. While Guttman scale<\/a> is a cumulative scale developed by Louis Guttman in 1944 – 1950 used to analyze the continuum for the topic of research, i.e., if in a list of 10 questions, if the respondent agrees to the 8th statement – it depicts that he\/she agrees with the preceding questions as well and does not agree with the 9th and 10th statements. <\/span><\/p>\n

    Select your respondents<\/strong><\/a><\/p>\n

    <\/a>How to construct a Thurstone Scale?<\/b><\/h2>\n

    Predicting results and setting comparison of various feedbacks is much more convenient than attempting to quantify something as intricate as respondent attitudes. Thurstone is a systematic technique to perform the process of differentiating and forecasting results.<\/span><\/p>\n

    Thurstone scale was traditionally implemented in sociology and psychology. It is constructed by taking multiple \u201cagree-disagree\u201d statements with values corresponding to each of these statements. Thus, Thurstone scale is used to ascertain respondent opinions and feelings and the intensities of those respective opinions. <\/span><\/p>\n

    Learn more: <\/span>Nominal Scale<\/span><\/a><\/p>\n

    There are four main steps of constructing a Thurstone scale: <\/span><\/p>\n

    Step 1: <\/b>Gather statements regarding the topic in-hand which will possibly have a broad scope of responses \u00a0– usually from extremely unfavorable to extremely favorable. <\/span><\/p>\n

    For example, if a researcher intends to learn about opinions related to Trump\u2019s win in the presidential elections, he\/she needs to accumulate a list of statements – <\/span><\/p>\n