{"id":63530,"date":"2018-09-21T12:05:44","date_gmt":"2018-09-21T19:05:44","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=63530"},"modified":"2018-09-21T12:05:44","modified_gmt":"2018-09-21T19:05:44","slug":"how-amazon-is-owning-the-smart-home-market","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/how-amazon-is-owning-the-smart-home-market\/","title":{"rendered":"How Amazon is Owning the Smart Home Market"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Smart home technology, which enables devices to be connected or controlled by a device, allowing the automation of lighting, heating, security and home appliances, among other things, is growing. When we conducted our <\/span><a href=\"https:\/\/www.questionpro.com\/how-the-smart-speaker-is-revolutionizing-the-home.html\"><span style=\"font-weight: 400;\">smart home report<\/span><\/a><span style=\"font-weight: 400;\"> to gauge interest at the beginning of 2018, 48% of respondents planned to use digital voice assistant devices to convert their home to a smart home in 2018. And that opinion seems to be a popular one: the smart home market is predicted to grow into a $53 billion industry by 2022, according to a recent <\/span><a href=\"https:\/\/www.zionmarketresearch.com\/sample\/smart-home-market\"><span style=\"font-weight: 400;\">report<\/span><\/a><span style=\"font-weight: 400;\">. Approximately 47.3 million U.S. adults (or 20% of the U.S. adult population) currently have a smart speaker. What once seemed futuristic and a bit \u2018Big-Brother\u2019-esque, is now the norm for many homeowners. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-63531 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-21-at-1.57.08-PM-copy.jpg\" alt=\"image\" width=\"1118\" height=\"906\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Amazon is doubling down on their investment into the smart home, as evidenced by their product launch on September 20th. They announced 15 new Alexa-enabled products to make life easier for users, including a microwave, clock, amplifier and car gadgets. The Amazon Basic microwave, which is integrated with Alexa, will cost $59.99 and while it initially failed to obey commands during the launch, it did eventually work. The Echo Auto will be able to understand location-based routines, such as pulling up to your home and alerting Alexa to turn on your lights. Alexa Guard will sync your Echo, smart lights and security service together. When a user says, \u201cAlexa, I\u2019m leaving,\u201d the product will move all Echo-linked devices into guard mode. New services were announced as well, like Alexa Hunches, which makes suggestions like turning off lights at night, based on daily behavior. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon is certainly establishing itself as the industry leader in the smart home market. The Apple Homepod, whose claim to fame was a great sound system, may be put out to pasture after the launch of the Echo Sub, which features 100W of power and a 6-inch downward firing woofer. Sonos\u2019 target audience is one that is willing to pay higher price points for its products, but with Amazon improving and expanding upon their product range, they are encroaching on complete takeover. The other popular smart home device companies have some catching up to do if they want to stay part of the game.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=audience&amp;sourceRef=blog-audience\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Select your respondents<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro Audience provides our clients with access to more than 5 million active consumer respondents, who are pre-screened and qualified candidates for high-quality data collection. Our Consumer Panel is carefully recruited to target all type of users, but also taking into consideration certain key industry trends, such as online store preference, physical store preference, actual systems, reasons to purchase, etc. With industry knowledge, innovative tools, and purchasing power, QuestionPro Audience always meets the rigorous demands of our clients. By implementing various recruitment methodologies, we make sure to provide the right kinds of respondents for your research.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smart home technology, which enables devices to be connected or controlled by a device, allowing the automation of lighting, heating, [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":63533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[206],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Amazon is Owning the Smart Home Market | QuestionPro<\/title>\n<meta name=\"description\" content=\"Understand how and why Amazon is doubling down on its investment into smart homes. 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