{"id":63853,"date":"2018-10-03T22:27:48","date_gmt":"2018-10-04T05:27:48","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=63853"},"modified":"2018-10-03T22:27:48","modified_gmt":"2018-10-04T05:27:48","slug":"market-research-community-vs-traditional-focus-group","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/market-research-community-vs-traditional-focus-group\/","title":{"rendered":"5 Reason Why a Market Research Community is Better than a Traditional Focus Group."},"content":{"rendered":"

\"Market<\/p>\n

Focus groups have long been the go-to solution when deciding to conduct a project where market research is needed. Over time we have become more advanced with how we spend time and the need to be more productive since we never have enough hours in the day. \u00a0Using a market research community to virtually conduct focus groups<\/a> can save yourself some of the headache involved with using a traditional focus group. <\/span><\/p>\n

Below are 5 ways QuestionPro\u2019s online communities<\/a> work in your favor.<\/span><\/p>\n

Cost<\/b><\/p>\n

Using a community offers a cost-effective way to capture insights from respondents to track over time. \u00a0Save on travel costs, logistics and renting out a market research facility needed to conduct a focus group. Also, since the participants are engaged and have already shown commitment in participating in your studies, you\u2019re more likely able to have lower incentive costs. <\/span><\/p>\n

Travel time<\/b><\/p>\n

In addition to cutting down on travel costs, communities eliminate travel time as well. \u00a0Conduct a focus group at your company\u2019s location instead of factoring in travel time (both city-wide and across multiple states). \u00a0Set up your community with participants in a number of different locations to obtain additional segments as well. <\/span><\/p>\n

Recruitment Time<\/b><\/p>\n

Having an online community means to access a ready-to-go group of interested individuals at your disposal. \u00a0These like-minded individuals are discussing and learning about things that are highly relevant to their interests and are very engaged. \u00a0<\/span>Bonus tip: <\/span><\/i>when you have completed your qualitative study, make a note participants who were especially enthusiastic about the subject to be priority participants in future studies. <\/span><\/p>\n

Target large target demographics at once, instead of doing multiple focus groups<\/b><\/p>\n

Focus groups generally have anywhere from 4-10 participants per session. \u00a0However, a community can target and engage well over 50+ across a variety of different segments. Control specified questions for different segments (age, income, gender, etc) on one platform, in one single study.<\/span><\/p>\n

Multi-device vs. In-person <\/b><\/p>\n

Have participants complete tasks across mobile, IPad and computer devices, rather than meet at a location during specified times. \u00a0Participants can view and upload videos, pictures of products they use, and post comments across multiple devices at a time that\u2019s most convenient for them by deadlines you set. In addition, unlike a focus group, feedback doesn\u2019t have to stop after a session. \u00a0Use your community to send follow-up questions or tasks. Participants will think this out of the ordinary experience is better than sitting in a room for 2 hours. <\/span><\/p>\n

Bonus!<\/b><\/p>\n

Getting participants over \u201cgroupthink\u201d<\/b><\/p>\n

Groupthink occurs within a group of people where there\u2019s the desire for conformity in the group. \u00a0In other words, participants in a focus group will take on a similar mindset as other participants, even when their opinion might differ. \u00a0This can happen quite frequently in an in-person focus group setting. Focus groups held in an online community are less likely to have a groupthink mentality. \u00a0The reasoning behind this is if a participant can take the time to think about their answers without feeling overwhelmed and intimidated by other members, you\u2019ll get more truthful, well-thought-out answers.<\/span><\/p>\n

Begin by setting up your online community at www.questionpro.com\/communities\/<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Focus groups have long been the go-to solution when deciding to conduct a project where market research is needed. Over […]<\/p>\n","protected":false},"author":65,"featured_media":63856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[207],"tags":[],"yoast_head":"\n5 Reason Why a Market Research Community is Better than a Traditional Focus Group. | QuestionPro<\/title>\n<meta name=\"description\" content=\"Using a market research community to virtually conduct focus groups can save yourself some of the headache involved with using a traditional focus group. 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