{"id":63965,"date":"2018-10-30T23:25:17","date_gmt":"2018-10-31T06:25:17","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=63965"},"modified":"2023-12-15T06:15:50","modified_gmt":"2023-12-15T06:15:50","slug":"questionnaire-templates-and-examples","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/questionnaire-templates-and-examples\/","title":{"rendered":"21 Questionnaire Templates: Examples and Samples"},"content":{"rendered":"\n

Questionnaire: Definition<\/b><\/h2>\n\n\n\n

A <\/span>questionnaire<\/span><\/a> is defined a <\/span>market research<\/span> instrument that consists of questions or prompts to elicit and collect responses from a <\/span>sample<\/span> of respondents. A questionnaire is typically a mix of <\/span>open-ended questions<\/span> and <\/span>close-ended questions<\/span>; the latter allowing for respondents to enlist their views in detail. <\/span><\/p>\n\n\n\n

A questionnaire can be used in both, <\/span>qualitative market research<\/span> as well as <\/span>quantitative market research<\/span> with the use of different <\/span>types of questions<\/span><\/a>.<\/span><\/p>\n\n\n\n

LEARN ABOUT:<\/strong> Open-Ended Questions<\/a><\/p>\n\n\n\n

Types of Questionnaires<\/b><\/h3>\n\n\n\n

We have learnt that a questionnaire could either be structured or free-flow. To explain this better:<\/span><\/p>\n\n\n\n

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  • Structured Questionnaires:<\/b> A structured questionnaires helps collect <\/span>quantitative data<\/span><\/a>. In this case, the questionnaire is designed in a way that it collects very specific type of information. It can be used to initiate a formal enquiry on collect data to prove or disprove a prior hypothesis. <\/span><\/li>\n\n\n\n
  • Unstructured Questionnaires:<\/b> An unstructured questionnaire collects <\/span>qualitative data<\/span><\/a>. The questionnaire in this case has a basic structure and some branching questions but nothing that limits the responses of a respondent. The questions are more open-ended.<\/span><\/li>\n<\/ul>\n\n\n\n

    LEARN ABOUT:<\/strong> Structured Question<\/a><\/em><\/p>\n\n\n\n

    Types of Questions used in a Questionnaire<\/b><\/h3>\n\n\n\n

    A questionnaire can consist of many <\/span>types of questions<\/span><\/a>. Some of the commonly and widely used question types though, are:<\/span><\/p>\n\n\n\n

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    • Open-Ended Questions:<\/b> One of the commonly used question type in questionnaire is an <\/span>open-ended question<\/span><\/a>. These questions help collect in-depth data from a respondent as there is a huge scope to respond in detail.<\/span><\/li>\n\n\n\n
    • Dichotomous Questions:<\/b> The <\/span>dichotomous question<\/span><\/a> is a \u201cyes\/no” <\/span>close-ended question<\/span><\/a>. This question is generally used in case of the need of basic validation. It is the easiest question type in a questionnaire.<\/span><\/li>\n\n\n\n
    • Multiple-Choice Questions:<\/b> An easy to administer and respond to, question type in a questionnaire is the <\/span>multiple-choice question<\/span><\/a>. These questions are close-ended questions with either a single select multiple choice question or a multiple select multiple choice question. Each multiple choice question consists of an incomplete stem (question), right answer or answers, close alternatives, distractors and incorrect answers. Depending on the objective of the research, a mix of the above option types can be used.<\/span><\/li>\n\n\n\n
    • Net Promoter Score (NPS) Question: <\/b>Another commonly used question type in a questionnaire is the <\/span>Net Promoter Score (NPS)<\/span><\/a> Question where one single question collects data on the referencability of the research topic in question.<\/span><\/li>\n\n\n\n
    • Scaling Questions:<\/b> Scaling questions are widely used in a questionnaire as they make responding to the questionnaire, very easy. These questions are based on the principles of the 4 measurement scales \u2013 <\/span>nominal, ordinal, interval and ratio<\/span><\/a>.<\/span><\/li>\n<\/ul>\n\n\n\n

      21 Questionnaire Templates: Examples and Samples<\/b><\/h2>\n\n\n\n

      Questionnaires help enterprises collect valuable data to help them make well-informed business decisions. There are powerful tools available in the market that allows using multiple question types, ready to use survey format<\/a> templates, robust analytics, and many more features to conduct comprehensive market research.<\/span><\/p>\n\n\n\n

      LEARN ABOUT:<\/em><\/strong> course evaluation survey examples<\/a><\/p>\n\n\n\n

      For example, an enterprise wants to conduct market research to understand what pricing would be best for their new product to capture a higher market share. In such a case, a questionnaire for competitor analysis can be sent to the targeted audience using a powerful market research survey software<\/a> which can help the enterprise conduct 360 market research that will enable them to make strategic business decisions.<\/p>\n\n\n\n

      Now that we have learned what a questionnaire is and its use in <\/span>market research<\/span><\/a>, some examples and samples of widely used questionnaire templates on the QuestionPro platform are as below:<\/span><\/p>\n\n\n\n

      LEARN ABOUT: Speaker evaluation form<\/a><\/p>\n\n\n\n

      Customer Questionnaire Templates: Examples and Samples<\/b><\/h3>\n\n\n\n

      QuestionPro specializes in end-to-end <\/span>Customer Questionnaire Templates<\/span> that can be used to evaluate a customer journey right from indulging with a brand to the continued use and referenceability of the brand. These templates form excellent samples to form your own questionnaire and begin testing your customer satisfaction and experience based on customer feedback.<\/span><\/p>\n\n\n\n

      LEARN ABOUT:<\/strong> Structured Questionnaire<\/a><\/em><\/p>\n\n\n\n

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      1. Customer Satisfaction (CSAT) Questionnaire Template<\/b>Customer satisfaction (CSAT) questionnaire template is a complete 360 customer satisfaction evaluation and measurement questionnaire that consists of multiple question types like the Net Promoter Score (NPS) question, multiple-choice questions etc. to measure customer satisfaction and customer experience.<\/span>\n

        USE THIS FREE TEMPLATE<\/a><\/p>\n