It wasn’t until I was already on the plane and ready for takeoff that I remembered that the business cards I ordered (on rush so that they would show up on time) were left behind on my desk!<\/p>\n
AAAAAAAHHHHHHGGGGG! \u00a0If I could have screamed on this plane I would have done it. \u00a0Except that it was about five in the morning and I was squeezed like a sardine in the center seat of a packed flight. \u00a0But you can just imagine what my eyes looked like when I realized that I’d left behind my business cards that I was going to use at an event to drive people to my “new and improved” web site. \u00a0RATS!<\/p>\n
Now what?<\/strong><\/p>\n Well, there wasn’t much I could do about having just left all my business cards on my desk at this point. \u00a0The best course of action was to start figuring out an alternate solution.<\/p>\n Why did I want the cards anyway?<\/strong><\/p>\n The first place I started thinking (since that’s all I could do at the time) was why I wanted the cards in the first place. \u00a0Why were they so important?\u00a0The answer was that I wanted to have people meet me and go to my web site, register and hopefully buy something.<\/p>\n What’s possible now that I’m not tied to business cards?<\/b><\/p>\n This is where it really gets fun. \u00a0When the possibility of just handing out business cards was taken away – something very interesting opened up — other creative possibilities that only required the use of my cell phone or ipad.<\/p>\n Get even MORE Proactive and Creative<\/strong><\/p>\n There’s one thing wrong with the solutions I just gave you — they are still passive enough where you can get the person’s information and NOT do anything about it. \u00a0What would be MORE creative and create a feedback system where you could trigger a conversation with the people you met?<\/p>\n Create a survey on your mobile device or iPad using SurveyPocket<\/strong><\/p>\n One piece of advice that I always give is to go to any event or trade show with a purpose — an objective. \u00a0I mean the primary advantage of going to an event is that you’ll see a specific segment of people all in one place. \u00a0It would cost you thousands and take forever to see them all one at a time. \u00a0 And just think about the number of people you talk to at a conference event or trade show! \u00a0Tons – right!<\/p>\n Put a survey in your pocket<\/strong><\/p>\n You’re going to think I’m crazy here…but why not go to an event as an attendee, but run a marketing campaign? \u00a0There’s no booth, no fuss, no muss – just a pure campaign that you can create and structure to run on a completely mobile level.<\/p>\n Here are some ideas…<\/p>\n\n