

{"id":6666,"date":"2012-11-26T09:09:29","date_gmt":"2012-11-26T17:09:29","guid":{"rendered":"http:\/\/www.questionpro.com\/?p=6666"},"modified":"2023-08-24T05:41:57","modified_gmt":"2023-08-24T05:41:57","slug":"use-your-online-survey-to-listen-for-whats-missing","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/use-your-online-survey-to-listen-for-whats-missing\/","title":{"rendered":"Use Your Online Survey to Listen for What&#8217;s Missing"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2012\/11\/istock_000006304060xsmall-225x300.jpg\" alt=\"image\" class=\"wp-image-6667\" title=\"iStock_000006304060XSmall\"\/><\/figure><\/div>\n\n\n<p>Every now and then I get all fired about about a specific phrase that transforms how I think and ask questions. &nbsp;Lately my favorite phrase has been &#8220;What&#8217;s missing?&#8221; &nbsp;<\/p>\n\n\n\n<p>You&#8217;re probably used to saying something like &#8220;What&#8217;s wrong?&#8221; &nbsp;but there is a subtle distinction between &#8220;What&#8217;s missing&#8221; and &#8220;What&#8217;s wrong.&#8221; &nbsp;When you say &#8220;What&#8217;s wrong&#8221; &#8212; then the assumption is that something isn&#8217;t working and needs to be fixed. &nbsp;While this might be the appropriate question if your computer is broken, it may not be the best question to ask if you&#8217;re trying to find a way to stand out from the competition.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>LEARN ABOUT:<\/strong> <a href=\"https:\/\/www.questionpro.com\/blog\/this-or-that-questions\/\">This or that questions<\/a><\/p>\n\n\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-en.html?product=Research&amp;referralurl=https:\/\/www.questionpro.com\/blog\/wp-json\/wp\/v2\/posts\/6666&amp;lang=en&amp;cat=market-research\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<p><strong>When to use &#8220;What&#8217;s Missing&#8221; as a question in your survey<\/strong><\/p>\n\n\n\n<p>The &#8220;What&#8217;s missing&#8221; question is the ideal follow up to a rating question. &nbsp;Instead of asking people to rate their overall experience on a scale and then ask them WHY they gave the rating they did, ask them &#8220;What&#8217;s missing from this product that would make your experience a &#8220;10&#8221;?<\/p>\n\n\n\n<p>This gets the respondents&#8217; brain thinking about the ingredients or elements that are missing from the product or service as it stands today that would take their experience over the top.<\/p>\n\n\n\n<p>You can expect to get much more specific answers that will help you in developing your product or service in a way that will get your customers to choose you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every now and then I get all fired about about a specific phrase that transforms how I think and ask [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":6667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[203],"tags":[284],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use Your Online Survey to Listen for What&#039;s 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