{"id":66864,"date":"2019-01-21T22:40:44","date_gmt":"2019-01-22T06:40:44","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=66864"},"modified":"2019-01-21T22:40:44","modified_gmt":"2019-01-22T06:40:44","slug":"how-might-the-economy-affect-the-market-research-industry-in-2019","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/how-might-the-economy-affect-the-market-research-industry-in-2019\/","title":{"rendered":"How might the economy affect the market research industry in 2019? An interview with Ray Poynter"},"content":{"rendered":"

\"Market<\/p>\n

When it comes to market research trends and what to expect each year, I tend to adopt a more realistic approach. Much of the new technology, theories, and buzzwords are important to follow, but the process of implementing major changes year over year isn\u2019t always realistic. At the end of the day, trends resonate higher only if they specifically address pain points you are looking to solve. <\/span><\/p>\n

However, there is one thing that does affect you and should be watched closely in 2019 – that\u2019s the economy. If you lived through the 2008 recession, any mention of a looming slowdown in 2019 can bring back memories of hardships faced by your organization and network of colleagues. During that time, I was at a market research agency and in order to survive, all salaried employees had to take a 20% pay cut and work 4 days a week for 8 months. To say things were tough was an understatement. <\/span><\/p>\n

Here are a few things to keep an eye on in 2019:<\/b><\/h3>\n