

{"id":68001,"date":"2019-02-26T22:42:56","date_gmt":"2019-02-27T06:42:56","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=68001"},"modified":"2019-02-26T22:42:56","modified_gmt":"2019-02-27T06:42:56","slug":"case-study-lacombe-music-festival","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/case-study-lacombe-music-festival\/","title":{"rendered":"How the Lacombe and District Music Festival Association gained the trust of performance artists through gathering insights"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-68002\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/02\/LDPAF-Case-Study.jpg\" alt=\"LDPAF Case Study\" width=\"992\" height=\"594\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The Lacombe and District Music Festival Association is a non-profit music and performance arts society located in central Alberta Canada. They deliver educational and performance opportunities in the performing arts for young artists between the ages of 3 to 19. They deliver these opportunities through the annual hosting of the Lacombe and District Performing Arts Festival and through various performance workshops throughout the year. \u201cOur mission is to build better citizens one performance and one performing artist at a time,\u201d says Dr. Craig Colegrave, President of the Lacombe and District Music Festival Association. \u201cOur Vision is to have reawakened in every member of society, an understanding of the health, intellectual, social and economic benefits of education and participation in the performing arts. We strive to rebalance the technological skills of information transfer with the art of communication.\u201d<\/span><\/p>\n<h2><b>Turning anecdotes into concrete insights <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Lacombe and District Performance Art Festival has been running for over 38 years. During that time, metrics and feedback were anecdotal and poorly recorded. At the start of Dr. Colegrave\u2019s presidency, he was able to compile a retrospective analysis of the festival\u2019s performance. This included data harvesting by sifting through 22 years of meeting minutes, client and board member interviews, and culling through newspaper archives. The painstaking process took several months and two things became transparent:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> The music association was not accurately sampling its clients\u2019 changing needs.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0The music association desperately needed a rigorous, reproducible and scalable analysis platform moving forward. <\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">As with many non-profits who rely completely on donations to fund their work, the Lacombe and District Music Festival Association wondered if they would be able to find a tool to meet their exact needs. This is when they found QuestionPro\u2019s nonprofit partnership program. Thanks to Question Pro\u2019s robust, scalable, adaptable platform and the company\u2019s magnanimity, they were able to leverage QuestionPro\u2019s analytical and sampling power. It gave them the ultimate flexibility in crafting surveys that would strategically pinpoint improvement opportunities for their annual festival and community workshop offerings. More importantly, it offered an opportunity to listen to various performing artist groups and build trust within the performing arts community. QuestionPro gave their organization confidence and concrete data to implement change to improve the overall experience for performance artists.<\/span><\/p>\n<h3><b>Building trust with respondents through surveys <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">After signing up with QuestionPro in 2018, the Lacombe and District Music Festival Association stuck to the basics of implementing an online survey to gain the trust and traction of their clientele. The survey took 30 days to create, launch, and complete. The results had an overwhelming 62% response rate with many saying that it\u2019s been a \u201cbreath of fresh air\u201d to be able to share their feedback and know their opinions will be used to implement change. Through the results of the online survey, they also discovered their clientele\u2019s preferred methods of communication which were \u201con the go\u201d centered strategies. \u00a0Their plan is to implement QuestionPro\u2019s mobile-based surveys in the future.<\/span><\/p>\n<h3><b>Responses equal exciting changes for 2019<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Implementing surveys has given the Lacombe and District Music Festival Association a business process with a purpose and goals to achieve. \u00a0Right from the start, it was apparent their clientele had a lot to say and QuestionPro will allow them to implement and track survey opinions for years to come. Insights from 2018 have resulted in music venue changes, increasing the educational and performance opportunities from 2500 to 39,865, and for completely remodeling their awards and recognition ceremonies. Though they don\u2019t know how successful these new changes will be until after this year\u2019s festival later this year, the initial feedback has been extremely positive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-68056 alignright\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2019\/02\/Dr.Colegrave-QuestionPro-1.png\" alt=\"Dr.Colegrave QuestionPro\" width=\"151\" height=\"150\" \/>\u201cAnyone working in the performing arts sector who is not using the incredible power of QuestionPro is doing themselves a great disservice,\u201d says Dr. Colegrave, President of the Lacombe and District Music Festival Association. \u201cThe clarity and insight gained by targeting individual segments of your clientele and finding out what they really need and want in the form of deliverables are priceless and requisite to long term success.\u2028\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Lacombe and District Music Festival Association is a non-profit music and performance arts society located in central Alberta Canada. [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":68002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[276],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How the Lacombe and District Music Festival Association gained the trust of performance artists through gathering insights | QuestionPro<\/title>\n<meta name=\"description\" content=\"Discover how QuestionPro helped Lacombe and District Music Festival Association through its partnership program to turn anecdotes into concrete insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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